Marketing Committee Meeting - 25 24 th May 2019

1. Marketing Committee Meeting - 25 24th May 2019

2. Roll call .

3. As participants in this meeting, we need to be mindful of the constraints of antitrust laws. • There shall be no discussions of agreements or concerted actions that may restrain competition. • This prohibition includes the exchange of information concerning pricing, rates, coverages, market practices or any other competitive aspect of an individual company’s operation. • Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds. Antitrust Policy

5. AREA Marketing Committee • New co-chair • Alyanna Ilyadis – PTC • Join in June’s call

6. Membership update Total members = 58

7. 57 59 members – 24 May ‘19 59 members – 24 May ‘19

8. Current Membership 59 members

9. Membership by Class 57 members

10. Membership pipeline Hot Enterprise targets: Northrop Grumman Siemens Verizon McLaren BAE Warm targets: Wikitude, General Motors, Rolls Royce, GSK Numerous smaller companies 16% of proposals made

11. AREA Editorial Calendar H1 2019

12. Editorial Ideas for discussion – need AREA member support • Assisted or Augmented Reality – what is the difference and what are the benefits? • Comparing case studies from the leading companies deploying AR – what can we learn? • What are the business barriers to AR adoption – what is being done to overcome them? • How does AR fit into a company technology strategy? • Experience from AR wearable providers – the benefits of handsfree work • To build or buy – ways to implement AR software solution • Scaling into production – what are best practices to get beyond the ‘cool demo’ to a successful deployment?

13. Supporters and next steps • Supporters • Theorum Solutions • RE’FLEKT • Augumenta • Upskill • kick off call held – Friday 24th May • Agreed timeline & style guide for articles / input from members • Discuss webinars and other promotional activities

14. Editorial Ideas for discussion – need AREA member support

15. Outline draft plan

16. AREA Monthly podcast

17. AREA monthly podcast – ideas for content • Monthly podcast of up to 20mins in duration • Combination of topics in each podcast • Thought leadership • Updates from committees • Best practice / tips / getting started • Interviews with thought leaders / AREA members • Upcoming events • New AREA members and renewals • Start with AREA workshop (a number of interviews organised) • Who would like to get involved?

18. Case study reach out

19. Case study reach out Michael to provide update

20. Future events AREA workshop • AREA Workshop • AREA and McKinsey showcase • VRX Europe (Amsterdam) • AREA and PTC workshop

21. ARVRinnovate May 10th 2019 • 6th Annual event in Dublin, Ireland • “where augmented and virtual reality get down to business” • AREA-sponsored “Industry and Enterprise” panel • chaired by Michael Rygol • Panel members: • Andreas Hartmann, ARVR Specialist, Medtronic, Ireland • Paul Sweeney, DAQRI, Ireland. • Cortney Harding, Friends With Holograms, US • Topics discussed: • Recent significant AR/VR developments for the Enterprise • Going beyond the ‘cool demo’ – strategies for enterprise adoption • Integrating AR & VR with enterprise business systems – what and why • Great one-day event! • Good range of speakers and busy expo floor Panel session in progress Panel team photo arvrinnovate.com

22. AREA breakfast briefing Thursday 30th May 8am to 9am Why should I attend…. • Learn about the work of the AREA and how it might benefit you organisation • Chance to meet innovative AR companies in an informal environment • Create and build new relationships and partnerships • Quick, easy and great way to get up to speed on the latest in the industry • Network with other Enterprise companies and AREA members MEET THE AREA Come and meet the AREA members and be part of the Enterprise AR ecosystem • Santa Clara Convention Centre • Room 205

23. AREA and Atheer Panel – Wed 29th at 7.30am You are invited to an exciting, upcoming breakfast and Augmented Reality panel - jointly hosted by the Augmented Reality Enterprise Alliance (AREA) and Atheer. It will be held from 7:30 AM to 9 AM on May 29, 2019 at the Atheer offices in Santa Clara (located less than two miles from the Santa Clara Convention Center where AWE is being held): Suite #1200, 2350 Mission College BlvdSanta Clara, CA 95054 The panel, moderated by AREA executive director Mark Sage, will feature insights and ideas about Augmented Reality in the automotive and manufacturing sectors from: * Salim Murr, the former Department Head of Technical Service at BMW of North America and a member of Atheer's advisory board* Amar Dhaliwal, CEO of Atheer* Dirk Frese, Vice President of Sales & Marketing at JULABO USA, a leading temperature control equipment manufacturer that recently deployed augmented reality. Breakfast will be available from 7:30 AM, the panel will start at 7:45 AM and will finish by 8:15 AM - ensuring that those who need to get the opening AWE keynote. Guests are welcome to stay after the panel until 9 AM. Make sure you register here so that we can take note of your food preferences and get an accurate count of how many will be joining us!

24. AREA and PTC LiveWorx AR Workshop • Specialised interactive, hands-on training 1hr 45min workshop session to be delivered by the AREA at the PTC LiveWorx event in June 2019, Boston. • Targeting ~50 participants - Manager level and above. • Agreed outline of the workshop: • Why you should care about AR • An interactive workshop focussing on the barriers to adoption and RoI: • AR Barriers to Adoption Working Session • Hands on ROI Calculator Bootcamp Training • The AREA will lead the work on the planning, logistics, content creation and delivery of the session both in the run-up to and on-site. • PTC will provide logistical support and resources, venue set-up, reach-out and invitation lead and co-promotion. • Boeing, Lockheed Martin, Newport News and Strategy Analytics supporting.

25. AREA and McKinsey showcase - update • Still going ahead – looking for new date in 2019 • Target audience enterprise organisations focused on manufacturing (sourced by McKinsey) with the AREA providing the speakers and supplier / demonstrators. • Introduction from McKinsey - A welcome from our hosts and an overview of their offering in the AR manufacturing space. • Getting started in AR - An introduction to what it means to get started on the AR journey; challenges to anticipate, key use cases, case studies and benefits, potential rewards and opportunities, barriers to adoption. • Understanding the barriers to AR adoption - Overview into the barriers to AR adoption and how to overcome them. This will be set against a backdrop of traditional change management. • 20 min provider overviews - AREA Provider members provide “hands on” demos. • Wrap up - Key lessons learnt and next steps • Networking - More demos, discussion and general networking

26. VR AR World To be cancelled – not enough interest from AREA members

27. 2019 event plan

28. Events listing • What events are you attending in 2019? • Industry and AR events? • Opportunity for AREA pavilion? • Listing on AREA web site • Discounts and Speaker opportunities • Promote talks via blog / news / social media • Please let angela@thearea.org know

29. AREA webinars Ideas for 2019

30. upcoming webinars • AREA Research Committee - DONE • Dr. Steven Feiner, Columbia University • 22nd May ’19 - 8 AM Pacific/11 AM Eastern/4 PM UK/5 PM CET • AREA Safety Committee - Internal • TBC – Welsh Water, Boeing, ExxonMobil, • 19th Jun ’19 - 8 AM Pacific/11 AM Eastern/4 PM UK/5 PM CET • AREA Safety Committee - External • TBC – Welsh Water, Boeing, • 27th June ’19 - 8 AM Pacific/11 AM Eastern/4 PM UK/5 PM CET • All webinars to be published in AREA events page, member and ecosystem email shortly

31. upcoming webinars • AREA Security Committee - External • NIST Public Safety Communications Research (PSCR) Program • 25th Jun ’19 - 8 AM Pacific/11 AM Eastern/4 PM UK/5 PM CET • AREA Members Webinars • RE’FLEKT & customer – date tbc • FieldBit - date tbc • ScopeAR – date tbc • Ecosystem Webinars • BOSE enterprise AR solution – date tbc

32. AREA thought leadership webinars • What thought leadership / ideas should we promote in 2019 • Industry specific • key uses cases in {automotive, aerospace, manufacturing etc….} • Technology • The benefits of wearable devices, how to implement in your organization, business cases and technology enablers • Case studies • Examples of successful deployments {provider and customers} • Barriers to adoption • how to overcome • Sponsors of AREA workshop • Thought leadership – drive new attendees • What would help promote the ecosystem / your company? The AREA will organize the rest!

33. AREA podcast And members videos

34. New members video (from AREA workshop)

35. Demographics of followers: • Twitter • US 37% • UK 11% • Russia 7% • Canada 4% • India 4% • Germany 3% • Spain, France, Australia and Mexico between 1-3% • LinkedIn • UK 4% • Australia • Germany 2% • all others US Social media & news update

36. Social media update • Twitter @theareaorg • Tweets and tweet impressions up 23% • Followers over 9k, picking up new enthusiasts in the industry from events • Lots of interaction around events this time of year • Members, if you’re attending tech or industry events please tag @theAREAorg and use event hashtag so we can share your news, talks thoughts and whereabouts with our community • Members, please keep sending through press releases, blogs, news updates so we can share your great news around enterprise AR rachel@thearea.org • Please share AREA content that will be relevant to your own community of followers • LinkedIn page https://www.linkedin.com/company/ar-for-enterprise-alliance • 771 followers • Clicks through to AREA website increases significantly when individuals share content from our AREA page on their own LinkedIn feed so please keep doing that! • Instagram @theareaorg 4.2k followers, popular for sharing info on new tech and audiences from events. Let Rachel know if your company has an Instagram page and we don’t already follow you or if you’d like us to share your content. • Facebook@AugmentedRealityEnterprise If members have a FB page, please like and share any of our relevant posts with your audience.

37. AREA news letter

38. AREA newsletter • Ideas/Input for June

39. 2019 H1 – AREA Committee plan Looking at ways to share / subscribe to calendar

40. AREA marketing committee future dates Next meeting 18 June 2019 11pm Eastern

41. Appendix

42. AREA enterprise AR book

43. AREA enterprise AR Book - 2019 • Objective – collect AREA members thought leadership and insight • Delivered via AREA portal • Portal page with key information and photo’s • Basic information (name, role, company) • Top 3 use cases • What have you delivered (case studies)? • 3 challenges you faced • How to overcome • What do you recommend enterprises who want to get into the AR field? • What are your predictions for the AR industry and technology in the next 2, 10, and 25 years? • Ideas for questions?

44. Can you provide leadership? • Frame/guide the work (via bulletin board or e-mail) • Solicit volunteers and manage volunteer inputs • Schedule and host task force meetings • Compile and provide results to AREA ED • Report to the Research Committee (5 min monthly)