Mobile SEO vs Desktop SEO What you should know

1. MobileSEOv/sDesktopSEO:What youshouldknow? Implementation of the right SEO strategies is known to accelerate business growth and revenue generation as it makes a brand more visible to the target audience. However, with time, SEO has evolved and morphed into multiple variants that need equal attention to yield holistic benefit. Did you know that there are separate practices and strategies for mobile SEO and desktop SEO? If you want to attract Google to pick your page then you need to optimize it for both the desktop and mobile versions!

2. What is Mobile SEO? Mobile Search Engine Optimization (SEO) is the process of optimizing web pages making them compatible with smartphones, tablets, and likewise handy devices. It ensures seamless loading of mobile pages and a smooth user experience. Mobile SEO allows search engine crawlers to access the site resources for SERPS. Its importance lies in the data that more than 58% of the Google search these days is done through mobile devices. Considering that data, even Google has enabled and prioritized mobile-first indexing. What is Desktop SEO? There is no separate definition for desktop SEO. It is the conventional search engine optimization technique that focuses on website optimization to increase the quality and quantity of web traffic by leveraging the organic results from search engines. Although mobile phones are used extensively for internet access, it has not dampened the use of desktop and laptops for the same, so it remains equally relevant. Around 50% of internet users use a desktop to visit web pages, according to the latest reports. How does Mobile SEO Differ from Desktop SEO? Mobile SEO Desktop SEO It targets the general user population irrespective of geographical location. The CTR or click-through rate of mobile websites is less than on desktop. The CTR continues to drop for every position. In the first position, it is 24%, 14% in the second and keeps dropping consecutively until it reaches the fifth position where it can jump up a few points. Most marketers attribute this feature to individualized listings on mobiles. The search results shown by Google changes as per the device. Text results for the mobile SEO are larger since there are more visuals and emphasis on the same. A mobile can accommodate two to four listings at a time. Going further would need the user to swipe down. In most cases instead of swiping down, users prefer to stick to the first few results. It targets audiences based on geography such as local SEO, especially in Google. The CTR on desktops is more consistent owing to the more space that it gets for screen size. For the first position, it can come to 31%. However, the CTR may drop sharply if there are too many listings on the page. Desktop screens on the other hand are wide and can fit from 5 to 7 results at a time. Even reaching the down of the page might require a single scroll-down. It increases the options for the users. Conclusion To summarize, both desktop and mobile SEO is important for the website to create a unanimous impact among the target audience. When working with professionals, make sure that you include both in your online marketing agenda.

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