What Effects your SEO Ranking – SEO & PPC for Better Marketing

1. What Effects your SEO Ranking? – SEO & PPC for Better Marketing After days of hard work and investing a substantial amount and resources in creating a website, Alina was ready to sell her nifty handicrafts and miniature sculptures online. She had heard from an acquaintance that a website could generate business and amplify sales, letting more people know about her hobby turned business. Months passed. There was hardly any improvement in the sales. Alina thought to herself, “Where did I go wrong?” So she decided to consult a professional. After running a diagnosis, the root cause of the problem was finally detected; the lack of SEO & PPC for better marketing.

2. It’s a rookie mistake that business owners commit when venturing into the world of digital marketing for the first time. While SEO strategizing is essential to the digital transformation of a business, it’s the tips and tricks of boosting SEO rankings that hold the key to marketing success. Here are ten factors that affect your SEO rankings: 1. Fast Loading of Pages It is a proven fact that if your website page loading time takes more than three seconds, more than 40% of the visitors will move on, and 80% won’t even bother to return. Hence, it is fair to say that the loading time will either make or break the traffic and, ultimately, the SEO rankings. So, prioritize optimizing the server response time and page loading speed. 2. Mobile-friendly Website A recent 2021 data shows that more than 80% of internet users surf online through their mobile phones. So, your website needs to be compatible with mobile phones, not to mention across multiple platforms and verticals, for better outreach. 3. User Experience (UX) 88% of visitors will never visit a website where they have had a bad user experience. Google has been using the AI program RankBrain to rank websites as per the user experience by assessing the bounce rate, click-through rate, and visitor time. 4. Keyword Optimization The keyword is at the core of strategizing the SEO & PPC for better marketing. That’s why you cannot compromise on keyword research. A quick tip: long-tail keywords generate a 5% higher click-through rate than normal keywords. 5. Quality Content Written content adds soul to your website, allowing you to connect better with the target audience. Google appreciates high-quality content, which means proper grammar, organic keyword placement, and no duplicate content. 6. Outbound Links Outbound links substantiating your claims linking with credible sources make your business seem more reliable and trustworthy. It also helps in lead generation and conversion. Therefore, make sure that the sources you use to link are credible and accurate. 7. Image Optimization Since a picture equals a thousand words, your website is incomplete without a few. It not only enhances the aesthetics but also helps you rank higher on search engines. Ensure the images in the right size and format so that it does not interfere with the page loading time.

3. 8. Social Media Sharing All your plans concerning SEO & PPC for marketing won’t work to their total capacity unless you add social media into the mix. Create profiles on different social networking platforms and link them with your website. You need to share and post regularly to keep the followers engaged and generate credible paying leads. It boosts traffic and increases sales as well. 9. Meta-tags and URL Optimization The meta-tags and URLs carry immense value for SEO. Therefore, your Meta title, Meta description, and URL should be strategically optimized with smart use of words and keywords that should be crisp, to the point, informative, and relevant to the page and the overall business. 10. Accurate Contact Information When targeting consumers through the Google my Business listing, you need to ensure that the contact information is genuine and accurate. For example, the email id and phone number should be working, or else it diminishes the integrity of your business. Conclusion Those were the ten thumb rules of planning the SEO & PPC for better marketing. Since a professional outlook is highly recommended for digital marketing, check out the services offered by SEO Out of the Box. It is a Dubai-based digital marketing firm with a legion of local and global clients and an extensive portfolio with a successful record of guaranteed returns.