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Business Communication

Business Communication. Lecturer: Gareth Jones Class 13: New Media Communication. Today. What is social media? Similarities and differences with normal business communication Different types of social media How to communicate effectively with different types of social media.

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Business Communication

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  1. Business Communication Lecturer: Gareth Jones Class 13: New Media Communication

  2. Today • What is social media? • Similarities and differences with normal business communication • Different types of social media • How to communicate effectively with different types of social media Business Communication

  3. What is social media? • Social media is the • use of technology to • Co-create • Know • Like • Trust Business Communication

  4. What is social media? Business Communication

  5. What is social media? • Blogging • RSS • Social Search • Social Bookmarking • Social Networks • Micro-blogging Business Communication

  6. Social Media Growth • The top three social networks— Facebook, Twitter, and LinkedIn— collectively received more than 2.5 billion visits in the month of September 2009 alone • Twitter grew by more than 600% in 2009, while Facebook grew by 210% and LinkedIn by 85% • In fact, if Facebook were a country, it would be the world’s fourth largest! Business Communication

  7. Why social media? • Spread your content and expertise to new audiences • Network with like-minded individuals and companies • Build a community of enthusiasts • Involve your customers and prospects in content creation • Automate the process of repurposing content Business Communication

  8. Why Social Media? • Reach new audiences in the exact way they choose to communicate • Be seen as a thought leader in your industry • Aggregate and filter content so you and your people can digest it • Easily hear literally everything that’s being said online about your brand, products, or industry in real time • Be seen as a trusted source of information Business Communication

  9. Why social media? • Social media conversations are just that—open, honest, transparent conversations, not sales pitches or shouting festivals! Business Communication

  10. What is a blog? • Software that allows anyone who can type to post content to a website or blog home page. • The content is generally displayed much like a journal might be written, in reverse chronological fashion. • This content can be anything Business Communication

  11. More to blogs? • Readers of the blog pages to make comments and add their own content. • Readers of the blog to subscribe to the content so that they are automatically notified whenever the content is updated • Search engines to receive notice or pings whenever the content is updated Business Communication

  12. How to write useful blogs • Monitor a group of relevant blogs • Comment on a group of relevant blogs • Create your own blog and start posting content Business Communication

  13. Getting more out of blogs • Read, follow, and listen • Write what people search • Ask for participation • Engage your comment community • Amplify your message Business Communication

  14. Read • Follow what other businesses do and learn from them • Follow the three step writing process Business Communication

  15. Write • Discover the exact phrases people in your market are using when they search: • Write valuable content around that and people will find your blog before they know your competitors exist. Business Communication

  16. Ask • Write your blog posts in ways that invite people to comment • Blogging is more fun when it becomes a conversation • Ask for the audiences ideas, ask them to give their opinions Business Communication

  17. Engage • When people take the time to offer thoughtful comments you should take the time to respond when appropriate • If a debate is in order, it’s OK to start one • Two-way communication helps build credibility and trust Business Communication

  18. Amplify • Post links to • Twitter • Facebook • LinkedIn • 微薄 • 人人网 • 人和网 Business Communication

  19. Getting more blog comments • Ask for comments • Ask questions and seek opinions • Comment on comments • Be a human! • Encourage lively debate Business Communication

  20. RSS • Way to subscribe to latest information, news and blogs Business Communication

  21. Social Search • Lists small businesses and allows people to rate and review them e.g. • Craigslist • Yelp • Foursquare Business Communication

  22. Social Search • Get listed and involve your business • Provide help and advice to others • Provide reviews of other businesses Business Communication

  23. Social Bookmarking • Sharing your favourite links socially e.g. • del.icio.us • Digg Business Communication

  24. Social Networks • Allow people to • Join and “friend” members • invite others to join and then share and exchange information • Networking has always been an important marketing skill and online networking bares many similarities with Business Communication

  25. Facebook • Facebook business account • Facebook personal account • Business fan page Business Communication

  26. Business profile • Create a profile that helps tell your business story and then enhance it with tools and applications that allow you to branch out and connect with like-minded individuals Business Communication

  27. Business profile • Friends • Fan Pages • Telephone • Video • Conference calls • Testimonials • Introductions • Business cards Business Communication

  28. Getting more out of Facebook • Fan page • Special content • Events, videos and applications • Ads Business Communication

  29. LinkedIn • Find clients • Build up buzz • Hire staff • Feedback and research Business Communication

  30. Getting more out of LinkedIn • Profile- add photo, CV, links and any other information you think people may find attractive • Give recommendations- staff, companies etc. • Q & A • Lead a group Business Communication

  31. Micro-blogging • Short message service such as Twitter and 微薄 • Allows anyone to say anything to anybody in 140 characters or less • it’s the “what are you doing right now” kind of micro-blogging that facilitates online social communication Business Communication

  32. Why micro-blog? • Connect and network with others in your industry or others who share you views • Instant access to what’s being said, this minute, about your organisation, people, products, or brand • Steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest • Monitor what’s being said about your customers to help them protect their brands • Extend the reach of your thought leadership—blog posts and other content • Promote your products and services directly to a target audience Business Communication

  33. How to micro-blog • Follow people who are in your field or may be interested in your products • Write and link to interesting and relevant articles • Be interactive with your followers • Include your followers in posts Business Communication

  34. Gathering information • Micro-blogging provides a snapshot to what’s ‘hot’ at any moment in time • Use the search features to analyse trends in your industry Business Communication

  35. Conclusion • Social media is an evolving discipline that involves many different kinds of communication skills • Essential to modern business for the whole supply chain, marketing, research and sales • Like all business both an art and science • Engaging with the audience for real time feedback is the critical aspect Business Communication

  36. Tutorial • Apply what you have learned about social media to a real world case study Business Communication

  37. Tomorrow • Academic Essays Business Communication

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