70 likes | 143 Views
Ad Design in the Online Universe. Component 4: Designing Ads for Digital Space & The Online Universe. Online Advertising ( Digital Space). Defined as any paid form of non-personal communication about an organization, product, service or idea by an identified and accountable sponsor.
E N D
Ad Design in theOnline Universe Component 4: Designing Ads for Digital Space & The Online Universe
Online Advertising (Digital Space) • Defined as any paid form of non-personal communication about an organization, product, service or idea by an identified and accountable sponsor. • Any type of advertising that reaches the consumer during their time spent in digital space. • It’s focused on communicating messages to consumers that are engaged and immersed in online activities, especially via the Internet or the Worldwide Web.
Online Advertising - History • Many credit the beginning of online advertising to Benjamin Franklin, as he created the classified advertising section of the newspaper in the 1700s. • 1800s – Advertising Agencies began to emerge in America. • 1920s – Radio Advertising enter the landscape. • 1940s – Television Advertising was born.
Online Advertising - History • 1978 – The 1st Email Marketing message was sent by Gary Thuerk. We call it SPAM today. • 1994 – Tim O’Reilly (Publisher of Internet Texts) petitioned the US Government, under the 1st Amendment, to allow online advertising. • This allowed Andrew Ranker’s new created concept called Banner Ads to flourish. HotWired.com was the 1st website to run a banner ad (1994).
Online Advertising - History • Yahoo! is credited for establishing the keyword targeted marketing technique called Search Engine Marketing. • Google followed soon after with Page Ranking and Google Ads.
Online Ads: Keys to Success • No. 1: Make your ad visible and legible. • No. 2: Use visual impact to grab attention. • No. 3: Keep your ads fun and engaging and forget your concept. • No. 4: Develop strategies that will make your ad memorable and enticing. • No. 5: Find ways to create a relationship between your online ad and the viewer (user experience).