World is Changing People are always connected because of smart phones iPhone (introduced 2007) – over 100,000 apps

2. World is Changing • People are always connected because of smart phones • iPhone (introduced 2007) – over 100,000 apps • Blackberry (introduced 2002) – 50 million users globally • Cell phone penetration is 85% - 20% of people have no home phone • More smart phones than PCs to be sold by 2011 • Music • iPod (introduced 2001) – sold over 100 million devices • iTunes is the largest record store in the world • Pandora has over 40 million users

3. World is Changing • Technology is changing consumers’ lives • Kindle (introduced 2007) – 2.5 million users to date • Netflix (introduced 1999) – current subscriber base is 10 million, by end of 2010 Blockbuster will have closed 22% of its stores • Texting – 72% of cell phone users have SMS packages (203 million people) • Blogging – there’s a blog born every ½ second • YouTube – 85 million unique visits per month • Google – logs 2 billion searches a day • Kodachrome - $15 billion business, now gone

5. Social Networks • Social network channels are huge platforms • Anderson Analytics report found that an estimated 110,000,000 people or 36% of the entire population are regular social network users Over 500 million people on Facebook 45 million on Twitter 23,000 blogs created very day 45 million on Linkedin 78% of U.S. Internet audience viewed videos online

9. Laguna Niguel Connectors

10. Google

11. Social Networking

12. Social Networking • My social networking came from my personal networking • All contact but no touch • Passive vs. active • Introverted vs. extroverted • Great research tool • Great SEO tool • People hide behind their computers and social networks

14. Hank Blank Contact info hank@hankblank.com 949-300-3266 www.hankblank.com twitter @hankblank