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Net Results

Net Results. Serving up the optimum Internet solution. Objectives. Understand the many dimensions of Internet applicability. Understand components of an Internet solution. Understand assembly of Internet solutions to address a business opportunity. Why Internet?. Uses Costs Benefits.

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Net Results

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  1. Net Results Serving up the optimum Internet solution

  2. Objectives • Understand the many dimensions of Internet applicability. • Understand components of an Internet solution. • Understand assembly of Internet solutions to address a business opportunity Net Results

  3. Why Internet? • Uses • Costs • Benefits Net Results

  4. Matter. It matters less Space: Distance vanishes Time: Collapsing People: Crown Jewels Growth: Accelerated Value: ~Market Share Efficiency: The new middleman Markets: Buyer Control Transactions: One on One Impulse: No gap between desire and purchase * Driving Principals of New Economy* Net Results

  5. The BIG Questions • What is the purpose • Requirements • Metrics • Who is the Audience • Can’t be all thingsto all people all the time Go no further till you answer these! Net Results

  6. Architecture Unreliable, stateless client (but free) Robust, stateful server Highly Dynamic State Preservation Cookies, URL Fields, Hidden HTML Fields, & Server APIs The Technologies Protocol Services IP (TCP and UDP) WEB, EMAIL, NEWS, + Enterprise Services Languages HTML, JavaScript, VBScript, Java Applets/Servlets CGI, Perl, C++, Shell Tools Basic Components Net Results

  7. The Content “Don’t forget me” Data, processes, & presentation The Resources Trained Humans Labs Best Practices The Processes Content Management Security Development Support Configuration Management Advanced Components Net Results

  8. Inherent Scrambling Four Dimensions Mutual Authentication, Authorization, Access Control, & Privacy Keys Public/Private or Shared Size Distribution PKI Trusted Authority www.verisign.com Internet Security Net Results

  9. Internet Solution Scope • Intranet • Productivity • Synergy • Extranet • Partnerships • Supply Management • Internet • Everything Net Results

  10. Building the Internet Solution Putting it all together

  11. Building the Web Site • Answering the Big questions • Navigation • Technology Selection • Level of Interactivity • Level of Personalization Net Results

  12. Design Tradeoffs • Compatibility • Browser • Back End • Highest Common Denominator • Speed • Appearance • Flexibility Net Results

  13. The Interface • Audience • Form follows Function • Substance over Style • Rules-of-Thumb Net Results

  14. Staleness date Logical links and plenty of them Get known Keep them occupied Focus Distractions hurt User Actionable Metrics!!! Navigation Multiple Paths Clear path and leave breadcrumbs Search available always Substance over style Content and technology must earn its way Design but don’t over design Rules of Thumb Net Results

  15. Deployment • Strategic or Tactical • Paradigm Shift • Know and communicate goals • Access, Privileged? • Evolutionary and Iterative • Intra - Extra - Inter X X Net Results

  16. Summary • Audience and Purpose • Effective Use of Technologies • Effective Presentation of Message • Get going up the learning curve Net Results

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