1 / 10

On The Top of The Food Chain

On The Top of The Food Chain. Gen Y (Millennials). Birth dates ranging somewhere from the mid-1970s to the late 1980's ,early or mid 1990's, or as late as the early 2000's. 1) They are racially and ethnically diverse 2) They are extremely independent because several reasons

sharne
Download Presentation

On The Top of The Food Chain

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. On The Top of The Food Chain

  2. Gen Y (Millennials) • Birth dates ranging somewhere from the mid-1970s to the late 1980's ,early or mid 1990's, or as late as the early 2000's. • 1) They are racially and ethnically diverse • 2) They are extremely independent because several reasons • 3) They feel empowered

  3. Generation Y Represents the Future Market For Most Brands • The size of this generational segment • The Largest GenY Population • China =128 million • India =426 million • U.S. =70 million

  4. Who has been successful at marketing to Gen Y ? • Apple • Jet Blue • Trader Joes

  5. Apple • What did Apple do right? • They spoke directly to Gen Y and asked the question: What do you want?

  6. The Four Areas • Cheap cost • Good quality • Fast service • An “experience”

  7. Cheap or Elite • Cheap cost to save the money • Have high demand for good quality • In the middle can get lost!!!

  8. Fast service • Gernation name Internet using population • Gen Y 30% • Gen X 23% • Younger Boomers 22% • Older Boomers 13%

  9. Good example • When Apple created the 99-cent download that took eight seconds to transact, they hit the nail on the head with Gen Y. Music is an experience, the quality is stellar, the cost is low, and the purchase happens instantly

  10. Source • http://www.usatoday.com/money/advertising/2006-10-11-retail-teens-usat_x.htm • http://www.startupnation.com/business-articles/9011/1/marketing-GenY.htm • http://www.hospitalitynet.org/news/4050382.html • http://www.youtube.com/watch?v=n7CCylCzfDI • http://pewresearch.org/pubs/1093/generations-online • http://generationy.typepad.com/petersheahan/marketing_to_gen_y/ • http://generationy.typepad.com/petersheahan/marketing_to_gen_y/ • http://en.wikipedia.org/wiki/Generation_Y

More Related