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How to have ‘good PR’ in 2011

How to have ‘good PR’ in 2011. Ryan Hanser, APR. What’s changing?. Who can you trust?. Influence is evolving. “Markets are conversations.”. Media influence. Six in ten get news online and offline each day. Journalist influence. 9 out of 10 journalists use corporate blogs for research

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How to have ‘good PR’ in 2011

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  1. How to have ‘good PR’ in 2011 Ryan Hanser, APR

  2. What’s changing?

  3. Who can you trust?

  4. Influence is evolving “Markets are conversations.”

  5. Media influence Six in ten get news online and offline each day.

  6. Journalist influence 9 out of 10 journalists use corporate blogs for research 2 in 3 use social networks and about half use Twitter

  7. Online influence

  8. Online influence?

  9. What is ‘good PR’? • Definition – not ‘press releases’; participation required; powerful results • Reputation management – building/reinforcing/defending • Issue management – identification/resolution • Relationship management – grow/maintain/end

  10. PR ≠ Press Release “Public relations helps an organization and its publics adapt mutually to each other.” – Public Relations Society of America

  11. Reputation Management • building, maintaining and defending

  12. Issue Management identification and resolution

  13. Relationship management start > strengthen > end

  14. PR = Participation Required

  15. “Go that way, really fast…” Listen > Act > Speak > Repeat

  16. Take a minute to plan… • What is your purpose? • Who are your stakeholders? • How can you connect? • And plan to measure!

  17. ‘To do’ list for 2011 • Listen • Act • Speak • Repeat

  18. 1. Listen • EASY > changing • Resources

  19. 2. Act

  20. 3. Speak up

  21. 4. Repeat

  22. Things will go wrong…

  23. Don’t forget! How will you create the capacity? • Management • Staffing • Outsourcing

  24. Hiring a PR firm?

  25. Questions? Ryan Hanser, APR 515.224.1086 ryan@hanser.com

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