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Kodak Disposable Camera: Spongebob Shake and Take EDSGN 100—Section 4

Kodak Disposable Camera: Spongebob Shake and Take EDSGN 100—Section 4. Doug Komandt Graham Zimmerman Adrian Evans CJ Brandmeier Team 6. The Demographics of the US tell us important information. Table of Contents. There is an Opportunity Our Current Design Can be Improved

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Kodak Disposable Camera: Spongebob Shake and Take EDSGN 100—Section 4

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  1. Kodak Disposable Camera:Spongebob Shake and TakeEDSGN 100—Section 4 Doug Komandt Graham Zimmerman Adrian Evans CJ Brandmeier Team 6

  2. The Demographics of the US tell us important information

  3. Table of Contents There is an Opportunity Our Current Design Can be Improved The mechanisms of the Kodak FunSaver are intricate The Customer Knows Best! We have ways to meet customer and societal needs We must evaluate which ones are best There are sustainable ways to incorporate these new and modified ideas

  4. There is an opportunity. Expand Sales Grow Market Share Improve Profitability Reduce E-Waste

  5. Our current camera design has positive aspects. • Industry Leading Recycling Program • Polystyrene • Provides up to 10 regrinding cycles • Circuitry • Flash mechanism, counts cycles • Parts • No tool assembly • Manufactured responsibly • Kodak Film • Company cash cow.

  6. Our current camera design can be improved. • Battery • Contributes significant e-waste • Over-Packaging • Boring Style

  7. The Outside of the camera is Dull Outer Design • Polystyrene black mainframe casing • Yellow Sticker • Outside Packaging • Cardboard box case wrapped in water-resistant protective case.

  8. The inside of the camera is complex Inside Design Looking from back Battery (far left) Film canister (far right) Film extended across back Gray/white spokes wheel (center) Looking from front Flash system (far right) Flash charge button (bottom right) Lens mechanism (center) Circuit Board (right) High voltage capacitor (bottom)

  9. Taking a Picture is a Chain Reaction Mechanism Taking A Picture “Rewind button” turned, lever pulled back Shutter-release button pushed, lever releasedand pulled back into initial position by spring Displaces small cover over film, opening the lens for light Incoming light/image reflected in light captured on film Rewind button turned, film advanced to dark container

  10. Children are the best market for a “new” disposable camera. On Average, consumers said they would buy a digital camera for a child at Age 11.95 Current Price: $9.88 per pair (4.94 each) Customer willing to pay (on average) $8.02 PER UNIT

  11. Children look for camera aesthetics.

  12. Colorful, Interesting Pictures Attract Children

  13. The importance of specific features matters. How Important is Picture Quality? Average : 3.42/7

  14. There are many ways to redesign the camera to meet society’s and customer’s needs. Change Label Design Shake Flash Crank Flash Rubber Grip Change Outer Packaging Remove Film (“Toy Camera”) Modified Crank Wheel Change Film Quality

  15. Each Potential Solution Must be Evaluated

  16. Solutions must be evaluated with emphasis on certain areas.

  17. Redesigning the packaging will make the camera more appealing

  18. Renewable power makes cameras more sustainable. Flash Bulb Capacitor

  19. Film Quality should make sense. 800 film (currently used) : $3.16 per roll 400 film (proposed) : $2.16 per roll

  20. The Spongebob Shake and Take is Kodak’s Opportunity. Redesigned packaging and casing will appeal to our most stable demographic—children. Addition of a “shake flash” mechanism will make the camera more sustainable and eliminate unnecessary e-waste. Substitution of more appropriate film quality will reduce costs while meeting customer needs.

  21. Questions?

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