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DECK Industries

DECK Industries. Marketing Management Analysis. DECK Industries. Will Calvert- 201006558 Emily Ewart - 201002916 Nick Mancuso- 201006479 Kyra Stevenson- 201007175. Overview of DECK Industries. 2012 financial results include: Sales of over $9,250,000 Units Sold = 26,118

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DECK Industries

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  1. DECK Industries Marketing Management Analysis DECK Industries Will Calvert- 201006558 Emily Ewart- 201002916 Nick Mancuso- 201006479 Kyra Stevenson- 201007175

  2. Overview of DECK Industries • 2012 financial results include: • Sales of over $9,250,000 • Units Sold =26,118 • Costsof Goods Soldover $4,700,000 • Profits of over $1,190,000 • Shareholder Value of $13.17 • Earnings per Share of $1.197 • Marketing Strategy • Medium price, high volume • High advertising • Low branding • Low PR • Distribution strategy

  3. Price (Sales Volume) Sales for DECK Industries: 2010  26,118 2011  23,480 2012  20,000 11.24% increase 17.40% increase • Above industry average of 22,214 in sales • Direct competitor Mission Cycle generates 24,450 in sales • Highest sales in the industry

  4. Price (Retail Price) Retail Price for DECK Industries: 2010  550 2011  545 2012  540 -1.82% decrease 0.93% increase • In direct competition with medium price strategy firms; Mission Cycle, Firm 6 and Firm 7 • Industry average price is $570 • Suggested premium price strategy of $550

  5. Promotion (Awareness and Public Relations) Awareness for DECK Industries: 2010  0.22 2011  0.21 2012  0.24 -4.55% decrease 14.29% increase Public Relations for DECK Industries: 2010  0.16 2011  0.13 2012  0.10 -18.75% decrease -30% decrease • Awareness exceeds the industry average of 0.21 • Just below the target awareness of 0.25 • The Daily Grind and Vandelay Industries share the same awareness of 0.24 • PR is considerably lower than industry average of 0.15 but has reached the target awareness of 0.10

  6. Place (Distribution Margin and Support)

  7. Conclusions

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