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Chapter 1

Chapter 1. The New Media Designer. Objectives. Develop a working definition of “new media.” Understand the characteristics and habits of a good new media designer. Understand the issues in creating, delivering, and displaying new media projects. What Is New Media?.

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Chapter 1

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  1. Chapter 1 The New Media Designer

  2. Objectives • Develop a working definition of “new media.” • Understand the characteristics and habits of a good new media designer. • Understand the issues in creating, delivering, and displaying new media projects.

  3. What Is New Media? • Interactivity: ability for the communication to change based on user input (e.g., video game). • Content evolution from user input: users can create or change content (e.g., online bulletin board).

  4. What Is New Media?

  5. What Is New Media? • Asynchronous communication: sender and receiver do not have to be communicating at the same time (e.g., e-mail). • Global accessibility (e.g., Internet). • Mixing the media (e.g., online game with sight, sound, and text messages).

  6. What Is New Media?

  7. What Is a New Media Designer? • Creativity and imagination are key. • An artist creates works to be presented, while a designer creates works to be used. • The job of the new media designer is to communicate.

  8. What Is a New Media Designer?

  9. Tips for New Media Designers • Work on your skills. • Feed your head. • Recharge your batteries. • Keep your eye on the target. • Develop good work habits.

  10. Digital Graphics • Creation: how the image is made in or converted to digital format (software). • Delivery: how the user receives the files (e.g., CD-ROM or Internet). • Display: the method for making the image visible (monitor, projector). • All must work together effectively.

  11. Raster vs. Vector Images • Raster programs create images using pixels. • Pixel: single dot that can be any color but cannot be divided. • Pixelation: increasing the size of a raster image creates distortion • Vector programs create images using math. • Vector images are scalable.

  12. Bitmap (Raster) Graphics

  13. Vector Graphics

  14. RGB Color • Color represented by blending of Red Green & Blue Pointillism Georges Seurat A Sunday Afternoon On the Island of La Grande Jatte 1884-1886 (See Book in Library)

  15. Summary • New media are distinct from old media in interactivity, accessibility, and the ability to mix media. • New media designers need good work habits and the ability to use their imagination even when they feel “dry.” • Display, delivery, and creation all affect the choices of new media designers.

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