1 / 7

Smart brands embrace digital platforms not merely to sell more products ,

Smart brands embrace digital platforms not merely to sell more products , but as a means to deepen brand relationships. Social Studies. Source: Interbrand Retail Trends. The women of social media are not only influencers online; they tend to have influence in all arenas.

Download Presentation

Smart brands embrace digital platforms not merely to sell more products ,

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Smart brands embrace digital platforms not merely to sell more products, but as a means to deepen brand relationships. Social Studies Source: Interbrand Retail Trends

  2. The women of social media are not only influencers online; they tend to have influence in all arenas. Smart brands leverage socially active advocates by following best practices in shareability of original content across platforms. Share- -ability Sources: JanMacBrands, pewinternet.org

  3. Social Studies: SHARABLE CONTENT VERY SHAREABLE PHOTOS: Facebook’s new all-photos feed option, Twitter’s new-ish “last six photos” feature and Pinterest which is nearly 100% photo-driven make the need for superior, original, unique, editorial-quality photo content paramount. Original professional photo content is largely responsible for the enormous Pinterest followings of women’s magazines. Pinterest users want to to share pretty things and DIY projects. • INFOGRAPHICS: • Infographic-based posts are more likely to be shared than images, links or text: • On Twitter 9 times more likely • On Facebook 7 times more likely • But their biggest forum of all is Pinterest. The Home segment produces only 1% of infographics, yet one of the top 10 most viewed and commented across ALL infographics was “Formal Dining Setting: What you need to know for your fancy dinner party”. VIDEO: More women than men view videos on social networks such as You Tube and Vimeo. Aside from You Tube and Vimeo, videos now appear on Facebook in a much larger and more inviting format in the new Facebook newsfeed. Sources: Neilsen, Gartner, flurry, Nowsourcing, Visual.ly, classywomanblog, allFacebook, alltwitter

  4. Business Basics & Design World Hubs

  5. Mobile is my new _________: Constant Companion More mobile devices than computers were sold during 2012; Facebook's new newsfeed was mobile-inspired Personal Shopper 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores Television Mobile video consumption is growing twice as fast as online video consumption Life Coach 46% of mobile users access news and information on home & lifestyle, 49% on food Media Hub 2 in 3 smartphone users access news on their phone Sources, flurry, Gartner, Neilsen, allFacebook, pcmag.com, comScore, Moosylvania

  6. Leveraging the power of 3.2 billion likes & comments daily 58% of users return daily face time: users spend on average 6.35 hours a day engaging on facebook, nearly twice what they spend on Google One billion+ users can’t be wrong facelift: the new 2013 facebook newsfeed invites even more engagement irresistible: A 2012 psychological journal study reported the urge for facebook use surpassed urges for alcohol and cigarettes 165 million+ monthly unique visitors Sources: Neilsen, muvee.com, allfacebook 66% of adults use facebook ROI: 49% of facebook marketing campaigns report a 5x ROI, 70% report at least a 3x ROI

  7. 9 reasons to engage women on Pinterest users have a more distinctive profile than any other social network. They are most likely to be mothers, homemakers and to live in the mid-west. In the design world, Pinterest is the new pre-storyboard. Pinterest buyers spend more money, more often, and on more items than the other top 5 social media sites The number of daily Pinterest users has increased by 145% since January 2012 36% of online consumers are aware of Pinterest and 19% are using it Pinterest generates over 4x as much revenue per click as Twitter and 27% more than Facebook Pinterest retains and engages users 2-3x as efficiently as Twitter did at the same time in its history Monthly unique visitors: 25 million + Of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest Pinterest generates more referral traffic for businesses than Google+, You Tube, and LinkedIn combined Pinterest attracts 1,090 visitors per minute Sources: comScore, Shopify, BizzRate Insights, Converto, Socia@l Jumpstart, RJ Metrics, Nelisen, Shareaholic, Marketing pilgrim, Pew Research Center/Webber Shandwick

More Related