Smart brands embrace digital platforms not merely to sell more products , but as a means to deepen brand relationships. Social Studies. Source: Interbrand Retail Trends. The women of social media are not only influencers online; they tend to have influence in all arenas.
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embrace digital platforms
not merely to sell more products,
but as a means to deepen
Source: Interbrand Retail Trends
they tend to have influence
in all arenas.
Smart brands leverage socially active advocates by following best practices in shareability of original content across platforms.
Sources: JanMacBrands, pewinternet.org
Social Studies: SHARABLE CONTENT
VERY SHAREABLE PHOTOS:
Facebook’s new all-photos feed option, Twitter’s new-ish “last six photos” feature and Pinterest which is nearly 100% photo-driven make the need for superior, original, unique, editorial-quality photo content paramount.
Original professional photo content is largely responsible for the enormous Pinterest followings of women’s magazines. Pinterest users want to to share pretty things and DIY projects.
The Home segment produces only 1% of infographics, yet one of the top 10 most viewed and commented across ALL infographics was “Formal Dining Setting: What you need to know for your fancy dinner party”.
More women than men view videos on social networks such as You Tube and Vimeo.
Aside from You Tube and Vimeo, videos now appear on Facebook in a much larger and more inviting format in the new Facebook newsfeed.
Sources: Neilsen, Gartner, flurry, Nowsourcing, Visual.ly, classywomanblog, allFacebook, alltwitter
More mobile devices than computers were sold during 2012; Facebook's new newsfeed was mobile-inspired
80% of smartphone owners want more mobile-optimized
product information while they’re shopping in stores
Mobile video consumption is growing twice as fast as online video consumption
46% of mobile users access news and information on home & lifestyle, 49% on food
2 in 3 smartphone users access news on their phone
Sources, flurry, Gartner, Neilsen, allFacebook, pcmag.com, comScore, Moosylvania
likes & comments daily
users spend on average 6.35 hours a day
engaging on facebook, nearly twice what they spend on Google
can’t be wrong
the new 2013 facebook
newsfeed invites even more engagement
A 2012 psychological journal study reported the urge for facebook use surpassed urges for alcohol and cigarettes
49% of facebook marketing campaigns report a 5x ROI, 70% report at least a
Pinterest users have a more distinctive profile than any other social network. They are most likely to be mothers, homemakers and to live in the mid-west.
In the design world, Pinterest is the new pre-storyboard.
Pinterest buyers spend more money, more often, and on more items than the other top 5 social media sites
The number of daily Pinterest users has increased by 145% since January 2012
36% of online consumers are aware of Pinterest and 19% are using it
Pinterest generates over 4x as much revenue per click as Twitter and 27% more than Facebook
Pinterest retains and engages users 2-3x as efficiently as Twitter did at the same time in its history
Monthly unique visitors:
25 million +
Of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest
Pinterest generates more referral traffic for businesses than Google+, You Tube, and LinkedIn combined
Pinterest attracts 1,090 visitors per minute
Sources: comScore, Shopify, BizzRate Insights, Converto, [email protected] Jumpstart,
RJ Metrics, Nelisen, Shareaholic, Marketing pilgrim, Pew Research Center/Webber Shandwick