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Smart brands embrace digital platforms not merely to sell more products , but as a means to deepen brand relationships. Social Studies. Source: Interbrand Retail Trends. The women of social media are not only influencers online; they tend to have influence in all arenas.

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Smart brands

embrace digital platforms

not merely to sell more products,

but as a means to deepen

brand relationships.

Social Studies

Source: Interbrand Retail Trends


The women of social media are not only influencers online;

they tend to have influence

in all arenas.

Smart brands leverage socially active advocates by following best practices in shareability of original content across platforms.

Share-

-ability

Sources: JanMacBrands, pewinternet.org


Social Studies: SHARABLE CONTENT

VERY SHAREABLE PHOTOS:

Facebook’s new all-photos feed option, Twitter’s new-ish “last six photos” feature and Pinterest which is nearly 100% photo-driven make the need for superior, original, unique, editorial-quality photo content paramount.

Original professional photo content is largely responsible for the enormous Pinterest followings of women’s magazines. Pinterest users want to to share pretty things and DIY projects.

  • INFOGRAPHICS:

  • Infographic-based posts are more likely to be shared than images, links or text:

  • On Twitter 9 times more likely

  • On Facebook 7 times more likely

  • But their biggest forum of all is Pinterest.

The Home segment produces only 1% of infographics, yet one of the top 10 most viewed and commented across ALL infographics was “Formal Dining Setting: What you need to know for your fancy dinner party”.

VIDEO:

More women than men view videos on social networks such as You Tube and Vimeo.

Aside from You Tube and Vimeo, videos now appear on Facebook in a much larger and more inviting format in the new Facebook newsfeed.

Sources: Neilsen, Gartner, flurry, Nowsourcing, Visual.ly, classywomanblog, allFacebook, alltwitter



Mobile is my new _________:

Constant Companion

More mobile devices than computers were sold during 2012; Facebook's new newsfeed was mobile-inspired

Personal Shopper

80% of smartphone owners want more mobile-optimized

product information while they’re shopping in stores

Television

Mobile video consumption is growing twice as fast as online video consumption

Life Coach

46% of mobile users access news and information on home & lifestyle, 49% on food

Media Hub

2 in 3 smartphone users access news on their phone

Sources, flurry, Gartner, Neilsen, allFacebook, pcmag.com, comScore, Moosylvania


Leveraging the power of

3.2

billion

likes & comments daily

58%

of users

return daily

face time:

users spend on average 6.35 hours a day

engaging on facebook, nearly twice what they spend on Google

One

billion+ users

can’t be wrong

facelift:

the new 2013 facebook

newsfeed invites even more engagement

irresistible:

A 2012 psychological journal study reported the urge for facebook use surpassed urges for alcohol and cigarettes

165

million+

monthly

unique visitors

Sources:

Neilsen,

muvee.com,

allfacebook

66%

of adults

use facebook

ROI:

49% of facebook marketing campaigns report a 5x ROI, 70% report at least a

3x ROI


9 reasons to engage women on

Pinterest users have a more distinctive profile than any other social network. They are most likely to be mothers, homemakers and to live in the mid-west.

In the design world, Pinterest is the new pre-storyboard.

Pinterest buyers spend more money, more often, and on more items than the other top 5 social media sites

The number of daily Pinterest users has increased by 145% since January 2012

36% of online consumers are aware of Pinterest and 19% are using it

Pinterest generates over 4x as much revenue per click as Twitter and 27% more than Facebook

Pinterest retains and engages users 2-3x as efficiently as Twitter did at the same time in its history

Monthly unique visitors:

25 million +

Of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest

Pinterest generates more referral traffic for businesses than Google+, You Tube, and LinkedIn combined

Pinterest attracts 1,090 visitors per minute

Sources: comScore, Shopify, BizzRate Insights, Converto, [email protected] Jumpstart,

RJ Metrics, Nelisen, Shareaholic, Marketing pilgrim, Pew Research Center/Webber Shandwick


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