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March 20 2015 PEFC Spain

March 20 2015 PEFC Spain. International Day of Forests 2015 Forests for Food- Food for Forests. Issues. 1. What are PEFC and forest certification? 2. Project “Tastes of Sustainable Forests” 3. Recipe Book “Cuisine from the forests”. What are PEFC and forest certification?.

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March 20 2015 PEFC Spain

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  1. March 20 2015 PEFC Spain International Day of Forests 2015 Forests for Food- Food for Forests

  2. Issues 1. What are PEFC and forest certification? 2. Project “Tastes of Sustainable Forests” • 3. Recipe Book “Cuisine from the forests”

  3. What are PEFC and forest certification?

  4. What is PEFC? • Global, not-for-profit, non-governmental organisation • Voluntary mechanism promoting sustainable forest management providing independent, third party certification of good practices • Alliance of national forest certification systems with global representation and an international chain of custody • World's largest forest certification systemand provider of two thirds of the world’s certified sustainably managed wood • Certification system of choice for small family forest-owners

  5. PEFC in the world Europe 89.3 million ha 33% TCA 8,949 CoC North America 154 million ha 59% TCA 426 CoC Africa 1 CoC Central and South America 4.6 million ha 2% TCA 152 CoC Oceania 10.4 million ha 4% TCA 245 CoC 10.600 CoC in 62 countries 263 millionshectares in 33 countries CoC – Chain of Custody certificates TCA – Total Certified Area

  6. What is Forest Certification? PEFC Certified forest products are: • legal: the wood is harvested following local legislation and international agreements and the forest owner has been compensated accordingly • from well managed forests: forestry operations have been conducted maintaining forest’s ecological, social and economic values • traceable: the raw material supply chain is controlled and verified from the harvesting site up until finished products Forest Management Certification Chain of Custody Certification

  7. Project “Tastes of sustainableforests” • Project aimed at the promotion of commercial development of wild food products throughPEFC FOREST CERTIFICATION

  8. Market survey • Interwies with production industries, retailers, communication , marketing and wild food internationalization experts. • Wild food producers survey • High restaurants survey

  9. Survey results • 81.6% of leading Spanish chefs consider: • Their customers would value the presence of sustainable wild produce on their plates • 55% of the chefs and producers consider: • Forest certification could give greater prestige to the wild food products

  10. Survey resultsWild food products qualities • Producers, retailers and chefs link wild food products with these attributes: • natural • aroma • healthy rural development

  11. Survey resultsCertification provides traceability guarantess • Main chefs consider: GUARANTEES = CONFIDENCE =CERTIFICATION

  12. Survey resultsAdvantages of Forest Certification for the sector • Chefs: • certification could better ensure traceability to the consumer • would help improve the regulation of the commercial use of wild food products • Producers: • benefits of forest certification to the foreign market • Both: • using wild food products originated from sustainable forests would give them greater prestige and recognition to their business

  13. Survey resultsCertified wild food products in market Gourmet sector • Attributes: quality, exclusivity, great presentation, natural character and taste and aroma. • Good image and a responsible attitude toward conservation of wild food certified products International market Countries with better development level and greater sensitivity to environmental problems. • Europe: Germany, UK, Switzerland, Nordic countries and Netherlands • United States and Japan Spanish cuisine = high cuisine. The food industry should benefit from the good position of Spanish cuisine at international level

  14. Recipe Book “Cuisine from the forests”

  15. Recipes by Charo Val

  16. Launch Event • 9th October 2014, Madrid • Attendants: Renowned chefs, wild food producers journalists and Public Administration • Media coverage: radio, TV reports and interviews • Video (00.01.24)

  17. Contests and Awards • Recipes Contest based on wild food products held by the Cooking TV Channel: Canal Cocina. One of the prizes was the “Cuisine from the forests” • 200 recipes / 5 winners / 1.700.000 views • “Best Sustainable Cookbook in Spanish” • Gourmand World Cookbook Awards

  18. TV Programs Cocina con Sergio Video Canal Cocina recomienda… Video

  19. Master Classes

  20. Master Classes

  21. On sale • Sales • Profits from the sales will fund micro-projects to ensure the care of forests, promote wild food products and develop rural areas. • On line sale

  22. PEFC certified Spanish jam

  23. Thank you PEFC Spain

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