1 / 12

Breckenridge Marketing Advisory Committee

Breckenridge Marketing Advisory Committee. Sept. 26 th 2011. Events. Oktoberfest Three-Year Sponsorship with Paulaner Attendance Goal - 40,000+ Increase Revenue Expanded Footprint Additional Animation Lighting of Breckenridge Running of the Santa’s

shona
Download Presentation

Breckenridge Marketing Advisory Committee

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BreckenridgeMarketing Advisory Committee Sept. 26th 2011

  2. Events Oktoberfest • Three-Year Sponsorship with Paulaner • Attendance Goal - 40,000+ • Increase Revenue • Expanded Footprint • Additional Animation Lighting of Breckenridge • Running of the Santa’s • Blue River Plaza – Additional Tree Lights • Non-profit benefit (ex. Toys for Tots)

  3. Summer Analytics

  4. Summer Analytics

  5. Summer Analytics

  6. Summer Analytics

  7. GoBreck App. • 8,643 users in 10 weeks. • Gondolas QR Codes were truly the only place to gain access to the Official GoBreck app - first 7 weeks • Average time used PER TIME is 5:48 • users are coming from: US 89 %, UK 5% • 1,400 on day of usapcc day...

  8. sheet new info on the 50th we received from KS last week.

  9. Winter Print Creative

  10. Winter Print Creative

  11. Public Relations • Multi-generational, made in Breck, winter vacation.. with more focus on news angle Holiday travel tips/trends initiative • Weather conf. assistance: build a media float, Breck Distillery dinner/tasting, premier live shot setup • Setup In-market event/desk-sides to pitch summer in early Feb.

  12. PR cont. • EVENT OPPORTUNITES • ISSC international push in teams’ home countries • ISSC sat media tour partner with Travel coupled with Long Form TV in markets of focus • Mardi Gras social media initiative w/NOLA/southern focus giveaway spot on a float • Running of the Santa’s

More Related