Interview with emily desimone, director of global marketing at SLM solutions

1. Interview with emily desimone, director of global marketing at SLMsolutions Emily DeSimone, Director of Global Marketing at SLM Solutions, is an innovative, results -driven marketer with a passion for ad product innovation. His revenue growth trick involves working with executives, product marketing and sales to create and run innovative programs across the channel. MEDIA 7: What motivated you to pursue a marketing career? Emily DeSimone: At first I wanted to do event marketing to travel, but I fell in love with using data to make smart decisions. Connecting with the art and science of marketing is about using data and technology to reach the right people with the right message. This is a perfect connection. If any part of it is inconsistent, it will be indicated in the reporting and analysis. M7: SLM Solutions is the first manufacturer to offer overlapping multi-laser machines. How has the market evolved over the years? ED: SLM Solutions ’portfolio of commercial solutions has evolved based on customer needs and market data. It is a conscious decision as to which key programs within R&D will be commercialized to better support our customers and their production. I think the most compelling thing about SLM Solutions is the innovation pipeline and how it can be better delivered to our customers and their production needs. This gives me some confidence in our message because we not only commercialized a product that we didn’t define as suitable for, but everything coming out on the market was intended for a need. M7: For which industries does SLM Solutions offer machines, materials and services? ED: SLM Solutions focuses on four key pillars on which our product portfolio is based: productivity, open architecture, reliability and security. As a holistic approach, these central considerations enable us to support the purchasing process, aerospace and defense, automotive, energy, healthcare, tools, and science and research. M7: What strategies can help you research regional and local market trends in specific demographic areas? ED: Talk to the customer. The great thing about customers is they are always willing to talk. I think the most sincere and successful response is to first listen and second to act. Good or bad, if you do nothing with the information given to you, you are not helping any company thrive towards success.

2. M7: How do you see the change in the role of Marketing Director and what advice do you have for new marketing enthusiasts? ED: Appreciate the basis on which you were taught, but always be willing to spin. The basic marketing tactics we’ve all learned didn’t go through this year’s review. Traditionally I would say that the director is someone who has gotten to where he or she is based on his or her individual performance. Now I can say that my success is due to team effort. Surround yourself with people who are better than you in certain skills. I fix where my weaknesses are, and I think that’s what makes our team strong. M7: How did sensation affect COVID-19 in your work? Which day-to-day processes do you need to retool again to perform them remotely? ED: The hardest challenge is navigating a virtual environment in exchange for personal trade shows. In a CapEx business, you rely on merchandise shows as primarily for the lead gen. However, when we are faced with a challenge, we turn around. We digitally increased our presence, redesigned our website to better map the user interface to a suggested customer journey, and digitally introduced a new product. It’s also important that our team feels connected. So we made it a rule of thumb to enable video conferencing in meetings to simulate what a personal collaboration environment feels like. M7: If you knew what you know now, what advice would you give to someone younger than you? ED: Do your best. When you’ve done your best, that’s all you can give. When I was young, and still am today, I had to remind myself that when the scope of a project seems incredibly daunting, you only take it one step at a time because you know you can achieve anything. and you just have to start it. Don’t be afraid to move out of your industry to learn best practices. There may be something that will surprise you or inspire you to try your industry. Make sure your activities and achievements help the organization improve. ABOUT THE SLM SOLUTION As a pioneer of selective laser melting process, our company is committed to developing and selling the most innovative, production-focused metal additive manufacturing systems. Our focus is on leading in terms of product performance and innovation and benefiting from this approach as our customer. As part of our commitment, the SLM® team uses our engineering facilities around the world to encourage collaboration on AM metal projects and measure our users in large -scale manufacturing. SLM Solutions offers customers advice, installation, maintenance, training and other learning opportunities to apply the skills and apply best practices in selective melting laser.