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5 Law Firm Digital Marketing Trends Attorneys Must Know

Law firm owners and attorneys have realized that they need to leverage the digital space in a planned manner to promote their practice. This has helped in the development of a separate stream within online marketing that is focused solely on promoting legal agencies. This practice has also been evolving for some time and here we are presenting the 5 law firm digital marketing trends that are expected to rule this year. <br>For more info:<br>https://conroycreativecounsel.com/service/online-marketing-for-law-firms/

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5 Law Firm Digital Marketing Trends Attorneys Must Know

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  1. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 5 Law Firm Digital Marketing Trends Attorneys Must Know

  2. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 • Law firm owners and attorneys have realized that they need to leverage the digital space in a planned manner to promote their practice. • This has helped in the development of a separate stream within online marketing that is focused solely on promoting legal agencies. • Professionals at law firm marketing services must also know about these trends so that they can provide better service to their clients.

  3. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 1. Increased Local Searches Related To Lawyers • The continuing proliferation of mobile devices coupled with better internet technology has resulted in an increase in local searches. • The more local citations they generate, the better their chances of appearing prominently in related search results. • They must also ensure that their interfaces are aligned for mobile devices. Their websites must be responsive and call-to-action buttons must also be aligned for tapping actions.

  4. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 2. Growing Popularity Of Visual-based Material • Until recently, attorneys depended on text-based content to target their audiences. They posted blogs on their websites as well as other interfaces to answer potential clients’ questions and impress them. • Smart attorneys are already using videos on their profiles and landing pages. • Many of them are also posting guides or addressing issues in the form of videos on different platforms like YouTube and social media.

  5. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 3. More Focus On Relationship Management • Boosting client intake is vital for growing a firm but maintaining healthy relationships with existing clientele is equally important. Past users can bring in repeat business as well as provide valuable referrals. • One of the most prominent law firm digital marketing trends in 2020 will be the increased focus on relationship management through digital platforms. • Legal practitioners will look to deploy instruments like newsletters to engage their present clients.

  6. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 4. Rising Numbers Of Voice Searches • Another technological innovation that has affected attorney website marketing is the emergence of smart speakers. These devices are activated by verbal commands and people are using them for conducting searches. • Lawyers have to align their promotional strategies with this emerging trend.People, while conducting an oral search, tend to speak full questions. • This is completely different from the traditional search wherein users only entered the most important terms.

  7. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 5. Emphasis On Generating More And More Trust Signals • There are two main factors considered by a legal searcher. The first is whether the entity is suitable for fulfilling her legal requirement or not. The second is assessing the reputation of the professional or the agency. • While strategies like keyword optimization and content marketing help lawyers in addressing the first factor, to counter the second they look to generate as many trust signals as possible. • It has become normal for attorneys to request their clients to leave reviews on the website, Google My Business page, and other digital platforms.

  8. Contact Us We are always happy to make valuable new contacts. info@conroycreativecounsel.com https://conroycreativecounsel.com Irvine, CA, USA Zip Code: 92618 855.835.5329

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