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What is consumer behavior

What is consumer behavior. Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. True False. Consumer behavior is the study of how people buy, what they buy, when they buy and Who they buy. True or false-------. MCQ.

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What is consumer behavior

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  1. What is consumer behavior Consumer behavioris the study of how people buy, what they buy, when they buy and why they buy.

  2. True False Consumer behavioris the study of how people buy, what they buy, when they buy and Who they buy. True or false-------

  3. MCQ • Consumer behavioris the study of A) how people buy, what they buy, when they buy and why they buy. B) how people buy, what they buy, when they buy and who they buy.

  4. Question Q) Consumer behavioris the study of

  5. Elements of Consumer Behavior 1)buyer decision makingprocess ( both individually and in groups(. 2)It studies the characteristics of individual consumers

  6. What elements should we study to know consumer behavior 3)behavioral variables. 4 )It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general

  7. What are the elements of consumer behavior

  8. What are the elements of consumer behavior 1)buyer decision makingprocess ( both individually and in groups(. 2)It studies the characteristics of individual consumers 3)behavioral variables. 4 )It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general

  9. QUESTION What are the elements of consumer behavior 1)Seller decision making process, both individually and in groups). 2)It studies characteristics of individual consumers 3)behavioral variables. 4 )It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general

  10. Factors effects consumer behavior Factors which could effect consumer behavior Psychology, Sociology, Sociopsychology, Anthropologyand Economics.

  11. True or false • Factors which could effect consumer behavior • Psychology, • Sociology, • Sociopsychology, • Anthropologyand • Ecology True or false

  12. MCQ ’s • Factors which could effect consumer behavior • Psychology, Sociology, Sociopsychology, Anthropologyand embryology • Psychology, Sociology, Sociopsychology, Anthropologyand Ecology • Psychology, Sociology, Sociopsychology , Economics and Anthropology • The correct answer is………..

  13. Question • What are the five factors which could effect consumer behavior

  14. Psychology Psychologists study such phenomena as perception, Cognition Emotion, personality, behavior, and interpersonal relationships

  15. True or false Psychologists study such phenomena as • perception, • Cognition • Emotion, • personality, • behavior, and • interpersonal relationships True or false

  16. MCQ’s • Psychologists study such phenomena as • perception, Cognition, Promotionpersonality,behavior, and interpersonal relationships • perception, Cognition, emotion, personality,behavior, and interpersonal relationships • perception, Cognition, personality,behavior, and interpersonal relationships • The correct answer is………..

  17. Question • Name at least four Psychologists phenomena as

  18. Psychology Psychology includes many sub-fields of study and application concerned with such areas as human development, Sports health, Industry law, and spirituality

  19. True or false Psychology includes many sub-fields of study and application concerned with such areas as human development, Sports health, Industry System and spirituality True or false

  20. Psychology includes many sub-fields of study and application concerned with such areas as • human development, Sports, health, Industry, law, andspirituality • human development, shops, health, Industry, law, andspirituality • The correct answer is………..

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