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ajmal perfume

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  1. Digital Marketing Group Project

  2. Introduction

  3. Guess (sunglasses) • Guess is a sunglasses Guess (styled asGUESS or Guess?) is an American clothing brand and retailer, producing clothing for men and women. Guess licenses its brand on otherfashion accessories, such as watches, jewelry, perfumes, bags and shoes.

  4. It’s a verified account it has blue tick on instagram It is The company sells its products through wholesale, direct-to-consumer, licensing distribution channels, and e-commerce portals. Its operations are spread across the Americas, Europe, the Middle East, and Asia-Pacific. Guess is headquartered in Los Angeles, California, the US.

  5. Guess began in 1981, with Georges and Maurice first, then Armand and Paul. Georges designed the clothes, burnishing Guess' signature style: stonewashed denim, lighter in color, softer and more form-fitting than competitors

  6. In less than fifteen years, the Guess label had grown from 30 pairs of jeans to a diversified, billion-dollar branded empire. In 1996, Guess became a publicly traded company when it made its initial public offering in July. At about this same time, Guess continued with its earlier expansion plans.

  7. Guess brand instragram analysis Followers - 8.1 million Following – 2252 Other social media it is presented Twitter , linkedin , youtube , facebook, tiktok

  8. It’s a American brand Price range – 3999 – 21000 and above

  9. Guess brand current offers Guess Coupons And Discount Codes For September 2022 • There is no brand like Guess. One can hear this name very often amongst crowd when asked for suggestion to shop apparels or accessories. In the thick of accessories they're popular for watches, jewelry, perfumes, and shoes. This American brand began in 1981 as a book of styles by Georges Marciano. Prior to this it was known for denim jeans. Now your favorite brand is easily available for you at biggies of e-commerce sites like Myntra, Amazon, Jabong, Flipkart, Shoppers Stop etc. These big names are not only giving you leverage to shop from home but also giving appreciable discounts to make you feel delight.

  10. Guess Coupon Codes, Promotional Deals & Discount Offers • Here at CouponzGuru, we have segregated and listed the latest, working and genuine Guess Coupon Codes, Discount Deals and Promotional offers from all top websites such as Myntra, Amazon, Jabong, Flipkart, Shoppers Stop and more. You can now check the latest and valid coupon codes, deals and offers below and use them to save money on online shopping of Guess Products Online which will enhance your looks as well.

  11. Guess brand spot analysis Strength • Brand - PortfolioGuess has a verystrong brand portfolio. The business has invested a lot in making its brand name  and portfolio. This will not help in the expansion of the brand but at the same time, it will help the brand to expand across categories with a ready market because of its brand name. • Automation – Guess has brought automation in the manufacturing processes that have helped to bring consistency in the quality of the product and also the production can be managed on the basis of supply and demand

  12. Weakness • Organization Structure – The current structure of the organization is only good for the business model that is being executed now and will create issues when the business model will be changed in future to expand in different product categories and segment • Financial Planning is Weak – The current planning and the balance sheet status suggests that the business is not able to use the funds properly.

  13. Opportunities • Suppliers – Guess has a good lot of suppliers which help to get better raw material at good prices and also on the forward side of the value chain to distribute the product to the end customers. But in the world where economy conditions are not smooth, the relations need to be better with suppliers so that they can pass on the margins to the end customers to maintain a balanced sale. • Customer Support – Guess has a strong customer base and it is due to the fact that they deliver a good quality product but if there is any concern then they should address it with the motive to deliver the best possible solution so that customers are always happy.

  14. Threads • Rising cost of raw material – The prices of raw material is increasing at a rapid pace and hence it poses a challenge for the business to keep their prices fixed which certainly deflects the customer and affects the profitable . • Competition – As the business operates in a global context and the industry is highly attractive for new entrants due to the profitability it offers thus the industry faces high competition which further takes away the market share from the local players.

  15. Guess brand Competitors

  16. Guess advertismentstratergy The new GUESS Fall/Winter 2022 advertising campaign sees the brand off to explore the history-steeped streets of Granada. The FW22 campaign is immortalized through the lens of fashion photographer Tatiana Gerusova, under the guidance of GUESS?, Inc.‘s Chief Creative Officer, Paul Marciano. The new campaign features a sizzling lineup: German-born, Polish fashion model Kim Dammer, Serbian model Nina Kostić, Spanish model Lidia Santos, Italian model Mario Ermito, and French model Xavier Grey.

  17. The product strategy and mix in Guess marketing strategy can be explained as follows: • Guess is a world leader in fashion apparel and retail. Guess has an expansive collection of various products, catering to the upscale, youthful generation of customers. The key feature of all the product is that the products are of premium quality, fit to the detail and uniquely styled, targeting the fashion-oriented customers. For women and men,

  18. Guess has a wide collection of products in its marketing mix product portfolio like Jewelleries, watches for women and leather bracelets for men, sportswear, sunglasses, underwear etc. It also has range of fragrance, belts and footwear like flats, sneakers, court shoes, bags like leather bags, denim like jeans, jeggings, skirts and shorts. There are products in Kid section which has products in three ranges.

  19. To what extent guess is digitally presented Guess has been benefitting from growth in its digital operations. The company has been on track with its digital-first initiative and has been investing in brand building through social media platforms such as Facebook, Twitter, Instagram and YouTube. The company has been focusing on linking brick-and-mortar stores, e-commerce and mobile sales to improve its online operations. Guess? has also been improving e-commerce operations by undertaking efforts such as better data capturing, improved customer profiling, personalized marketing and relationship management.

  20. Guess?' digital business performed well in the second quarter of fiscal 2022. The company’s e-commerce business in North America and Europe increased 11% year on year. It expects to see continued improvement in its global e-commerce business through fiscal 2022, as it invests more in strategic marketing. The company’s continued efforts to boost online capabilities are expected to help enhance customer base and enrich their experience, which in turn is likely to drive sales.

  21. Ajmal (Perfume ) M. BadruddinAjmal (12 February 1950) is an Indian businessman, politician, philanthropist and Islamic theologian from the state of Assam JamiatUlama –e - Hind . He is the state-president of for Assam.

  22. Ajmal brand is verified on instagram • It is located in delhi/ noida . When was Ajmal brand established ? • Memories SINCE 1951 • Ajmal stands strong as a corporate entity with a vast portfolio of over 300 of the finest and most captivating fragrances. We have established a strong retail presence with over 240+ exclusive “ Crafting memories” retail outlets across the GCC and the world.

  23. Ajmal brand offline store establisement In a city that values tradition more than any other, Ajmal perfumes, a homegrown brand in the perfumery industry for 70 years, comes one step closer to its patrons in Punjab with the launch of its first stores in Ludhiana and Jalandhar.

  24. With the focus firming on expanding its footprint nationally, both stores are an extension of the brand's ethos that focuses on crafting memories and are currently available at 3,000 points of sales across the country. The new launch is a signal of intent by Ajmal Perfumes as it sees Punjab as a critical market for its expansion.

  25. Ajmal Brand online store establisment Thursday, July 1, 2021 Ajmal Brand lauched it’s first online store . Price range – 199- 7999 It’s a indian brand , started in mumbai

  26. Ajmal Perfume Instagram Analysis Followers – 36.3k Following – 67 Other social media Ajmal brand is present Twitter , Linkedin , Youtube , Facaebook , TikTok, Pin Interest

  27. Ajmal Brand digital Presence Ajmal Perfumes digitally transform to drive the $ 4.4 billion fragrances market . Ajmal Perfumes, one of the Middle East’s largest perfume manufacturers is driving the Middle East’s US$ 4.4 billion fragrances market by announcing today a digital transformation partnership with SAP .

  28. Ajmal Brand Competitors

  29. Ajmal advertisement Stratergy Ajmal’scompany strategy has always centered on the sales and distribution of prestige brands. Through this strategy, the company mainly meets the demand of affluent Middle East clientele. Ajmal’s target market comprises mainly of young people. In fact, about 65% of the company’s clientele are young people, below the age of 25 years. Besides the strategy of floating premium brands, Ajmal also embarked on a global strategy of using online communication to spread its brand outreach. So far, the company is modernizing its brand to have a global appeal. The company only recently opened new outlets in Malaysia (as a global strategy to go beyond its GCC market and explore new market opportunities.

  30. In the future, the company aims to cement its dominance in the global market by strengthening its market base in new and emerging markets. Nonetheless, even as Ajmal aims to expand its market outreach in these markets, unfavorable industry dynamics, and the hostilities of the company’s external environment pose several opportunities and challenges to the company’s strategy.

  31. Ajmal’s strategy by focusing on its goal of increasing its market presence and dominance in existing and potential markets. Specifically, this paper evaluates Ajmal’s strategy in the United Arab Emirates (UAE) as a key market in the Middle East. A further analysis that explains how industry dynamics and the external environment influence Ajmal’s strategy also forms an important part of this report. Therefore, this paper evaluates the company’s external environment (macro environment) and industry dynamics (industry life cycle, industry driving forces, porter’s five-force analysis, and the industry profile and attractiveness)

  32. These analyses compare with the company situation (financial analysis and SWOT analysis) to show a bigger picture of Ajmal’s operations. Comprehensively, these analyses provide a backdrop of the recommendations that this study provides to address Ajmal’s strategic issues, situational profile, company prospects, and strategic problems.

  33. Ajmal Brand online Promoting Stratergy Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Leading marketing campaigns from the idea stage through to their execution and implementation .

  34. Ajmal Brand Offers Get Up To 70% OFF + Extra 10% OFF + Free Trials With Every Order Up To 61% OFF Combo Packs - Get Up To 61% OFF On All Products

  35. Ajmal brand spot analysis Strengths - The mix between the french OUD and the arabic franchise . Adopation of best perfume franchise . Weakness – Lack of proper advertisement . Lack of proper costumer service .

  36. A good brand identity is one of its main areas of competitiveadvantage, as it is one of the UAE's most renowned perfume firms. Ajmal also has a range of products that enable it to satisfy various customer preferences and tastes.

  37. Opportunity – Online shopping and delivery Rea search and Development . Threads - The threads of new entrance Rise in the cost raw materials

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