What is Content Marketing?

1. What is Content Marketing and How to Start

2. What Is Content Marketing? It involves creating and sharing relevant articles, videos, podcasts, and other media in order to attract, engage, and retain customers. Developing expertise in your field, promoting brand awareness, and keeping your business top of mind when it comes time for people to buy your products is a great way to establish your expertise. Why is content marketing important? Creating content is a great way to promote your business. It also gives you an edge over your competitors. Below are some statistics regarding content marketing: Sixty-seven percent more leads come for businesses with blogs than from other companies. Four out of five buyers review three to five pieces of content prior to speaking with a salesperson. In general, businesses that take advantage of content marketing generate more revenue by around 30% compared to those that don’t. 72% of B2B marketers report increased interaction and leads from their campaigns. ● ● ● ●

3. Types of content marketing Content marketing can come in many forms – here are a few you can use in your strategy: 01 Content Marketing on Social Media 04 Podcast Content Marketing 02 Marketing with Infographics 05 Marketing with Video Content 03 Marketing Through Blog Posts 06 Pay-per-click Content Marketing

4. Content Marketing on Social Media Marketing with Infographics Infographics information, data, and content in a visually appealing manner. An infographic is a good way to communicate content effectively using short statements, images, and simple wording. This is a great tool for simplifying a complex or educational down to an easilydigestible level. present Social popular with businesses due to the fact that there are over 4.48 billion users globally. media marketing is so clear Several platforms are available to choose from and several ways are available for creating and sharing content. topic

5. Marketing Through Blog Posts The purpose and content of blogs can be very creative, making them powerful inbound content types. Your blog can be used for things such as linking to other external and internal content and articles, adding social sharing buttons, incorporating product information, and more.

6. Podcast Content Marketing According to a survey released in 2020, nearly half of 12-to-32-year- old Americans listen to podcasts on a regular basis, listening six hours per week on average. Due to this, many companies and media outlets are producing and distributing their own podcasts. Since podcasts can cover any topic, they are very creative. Furthermore, you determine other factors pertaining to the podcast, such as if it’s episodic, who the guests are, and where the episodes are advertised.

7. Pay-per-click Content Marketing Advertising is a great way to reach a large number of people and make yourself visible wide range of platforms — paid advertising is especially effective if combined with marketing. Numerous ways exist through which advertisements including on sponsored content, banners, and landing pages. Marketing with Video Content Approximately 70% of consumers prefer to learn about a brand’s products or services via video according to Wyzowl research. As well as increasing conversions, video marketing improves ROI and helps you build relationships with your audiences. Your video content can be shared on a friend’s website, a landing page, or on social media. across a inbound paid can social be shared, media,

8. Content Marketing in Action When someone is considering buying something, content marketing can convince them to buy your product or service. In order to take full advantage of it, content must be provided throughout the sales process, from awareness to contemplation to conversion. Content creation is simplified using this method. Don’t worry if it sounds complicated. The throughout the sales process to increase engagementand sales. following are ways companies leverage content marketing

9. Awareness stage In the early stages of the sales cycle, you should provide content that addresses your audience’s top concerns. The best way to engage with them is to write about their problems, concerns, and questions, which gives you a great chance at getting to know them. Information during the awareness phase can include educational, how-to content. Sell during the decision and completion phases. At this point, the most effective content is articles, e-books, blog posts, videos, and newsletters

10. Decision stage Information and marketing should be combined in content for the decision-making stage. In addition to educating your readers about which features to consider, you should also explain how each feature can satisfy their needs. Content should naturally reflect the offerings of your company. A good selection of materials for this phase would be case studies, video tutorials, how-to articles, checklists, and worksheets.

11. Closing stage Prospects close to making a purchase are a great candidate for content marketing. If you continue to stress why you are the best choice over how great your product or service is at this point, you can concentrate on selling. In essence, what you want to emphasize here is your experience, expertise, and the unique selling points you bring to the table. At this point, the best content to use would be case studies, buyer’s guides, user-generated content, product videos, and research reports.

12. Content marketing: Getting started You may feel overwhelmed by content marketing, however, successful campaigns are manageable and scalable. If you’re ready to begin, follow these steps: Choose a writer, editor, and proofreader Prepare a Distribution plan Decide what formats to Establish a schedule you can live with use Determine who your audience is Observe best practices

13. SEO and Social Media in Content Marketing SEO Your business will find good prospects easier if you use content marketing. Search engine optimization (SEO) is one way to do this. Several SEO best practices can be found online, but to get started, focus on the few essentials. Keyword identification Your SEO campaign is based on keywords. When prospects search for a company, product, or service, these are the kinds of words they type into a search engine. More traffic can be attracted to your website when you use appropriate keywords. Good keywords include: Simple language: Describe the concerns and needs of your audience in their own words. Suitable: Keywords relevant to your industry, your products, and the kind of services you offer. Detail-specific: a blend of your expertise, industry knowledge, potential prospects’ concerns, and other relevant information Live up to your word ● ● ●

14. Social Media It’s now time to spread the word about the content you’ve created. A proven and easy way to promote your content is through social media platforms like Facebook, YouTube, LinkedIn, Twitter, Instagram, and others. Your content is linked in a message, and voila! You’ve gotengagement. Here are three steps you can take: Channels with high potential Your approach should be tested and modified. should be targeted. Adapt your copy to the channel.

15. Social Media It is rightly said content is king and you can make wonders happen with content marketing. It is cost-effective, easy, and pretty much a good ranking factor for SERPs. If you are looking for a great content marketing strategy, pick up your phone and call Shrushtidigital today!