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Learn best practices in member retention and council formation to ensure a positive member experience and increase council retention. Explore the roadmap of Star Council and discuss goals for the next fraternal year.
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Workshop Outline • Explaining Member Experience & Formation • Council Experience & Retention • Positive Member Experience takes care of Retention • Best Practices in Member Retention • Formation
Supreme Knight’s Charge to Lead • Protect our Church & Protect our Family • As State and District Deputies, lead growth in… • Membership • Charitable Outreach • Volunteer Hours • Insurance – Providing for the financial protection of our families
YEAR IN REVIEW & TABLE DISCUSSION • Identify… • Three jurisdiction/council victories • Three common challenges councils face • Top three areas of needed support from Supreme • Top three goals for members this next Fraternal Year • Top three goals for councils this next Fraternal Year
Module 1: Star Council as our Roadmap • NOTE: All membership and insurance transactions must be received, processed, recorded and released at the Supreme Council office by June 30. McGivney Award 7% net growth Columbian Award Founders Award 16 programs 4 required 2.5% net growth Reporting Good Standing Fraternal Survey (1728) & Form 365 Active & Compliant All requirement details available at www.kofc.org/star
Module 1: Star Council as our Roadmap • In order to better serve our (members) and (parishes) and fulfill our mission as Knights, we need to have a (well-rounded) approach to the fraternal year set by the (5 key areas) of Star Council and their respective goals. • The fruits of a council structuring their calendar and goals off of these five areas will be an increase in • Member Retention& Council Retention • Historically, councils that stopped Reporting and fell out of Good Standing, first stopped succeeding in (membership growth), (council activity), and (promoting our of fraternal benefits). • ACTIVITY: Identify the areas of Star Council that proved to be the most challenging for you as a GK and, on average, for your jurisdiction. Share at your table
Module 2 – Council Retention • Successful council retention requires: • Promoting best practices • Identifying and supporting struggling councils • Consistent accountability • ACTIVITY: Best Practices Discussion • What does your jurisdiction do well at the state and district level to support and engage struggling councils? What works? What doesn’t work? What coaching do District Deputies need?
Module 2 – Council Retention • Best Practices: • Proactive approach – recognize and address red flags • Promote Star Council as roadmap for council activity • Accurate quarterly reporting with action items • Identifying potential issues: • New Council in their first few years • Stop reporting – Columbian and Fraternal Survey • Recruitment is down or at a standstill • On the 2nd year without recruiting • 5. • 6. • 7.
Module 2 – Council Retention • Providing consistent accountability: • State Deputy: • Promote Star Council as roadmap for success • Request quarterly reporting from Council Retention Chairmen and DDs • State Council Retention Chairman: • Promote Star Council as roadmap to DD’s • Collect and collaborate on DD retention report in advance of SD Report • District Deputy: • Promote Star Council as roadmap to GK’s • Set monthly touch point with GK on reporting • In meeting – identify issues and coaching points
Module 2 – Council Retention • ** Questions for your DDs ** • Which of your councils do you project to make Star Council this year? • Which of your councils will not make Star Council? In what area will they struggle? • Who is at risk for suspension? • What is your action plan to assist them in this area of concern? • What do we need to do to your suspended councils active again?
Module 3: Member Retention • Learning objective: Develop plan for membership retention utilizing the McGivney award as a roadmap for success. • ACTIVITY: Table Conversation - Why did you become a Knight? • Who brought you into the Knights? • What compelled you to stay active? • What was your first memorable experience as a Knight?
Module 3: Member Retention • Successful Membership Retention Requires: • Promoting Best Practices, State Council Support and Consistent Accountability in these four areas: • Recruitment • Onboarding – “orientation” • Member Retention • Formation
Member Retention (Continued) • Onboarding: Best Practices • Shining Armor: Guide to new member activity • Be involved in at least three council service programs • Attend at least three council meetings • Receive their Second and Third degrees • Meet with their council’s insurance representative • Recruit at least one new member
Member Retention (Continued) • State Council Support and Accountability for Member Onboarding: • State Deputy: • Welcome new members – however you choose to do it • District Deputies: • Promote the Shining Armor Award • Encourage GKs to engage new Knights • Provide monthly updates for Membership Retention Chairman
Member Retention (Continued) • ** Questions for your DDs ** • What are your councils currently doing to welcome new members? • Are they utilizing the Shining Armor Award? • How are you coaching the Grand Knights? • Have you discussed and documented best practices? And shared them?
Proactive approach through: • Communication: • Asking the member what they are looking for • Sharing what the council expects out of them – Shining Armor Award • Engagement: Do we know our members? • Shared worship – Mass, Prayer, Retreats • Meetings – vision for why • Events/Programs – Faith in Action • Everyday Interactions • Proper Billing Procedures: • Do we share “why” and what we do with it • Proactively remind before a deadline is missed • Fraternal Benefits: • Are we able to articulate our fraternal benefits and how great they are?
Council Retention Committee • Proactive & Reactive • Meets: monthly • Made up of: Officers, Trustees, Chairmen • and/or 1 member for every 10 Knights • Discusses: Member review, Delinquent members& • who’s following up with each member
State Council Support and Accountability for Member Retention: • State Deputy : • Set vision and plan for member experience & retention • Promote state council support plan – See handout • Hold Retention Chairmen accountable for weekly Conservation Report • Member Retention Chairman • Oversee jurisdiction’s member retention plan • Collect feedback and Best practices for retention and share with DDs • Track weekly Conservation Report – Distribute to DDs and SD • Help DDs and GKs remain proactive • District Deputies • Promote retention committees and proper billing procedures • Encourage GKs to proactively engage new Knights • Hold GKs accountable to providing for Conservation Report
Who is on your Experience team? • Pull your team together and ask that they meet and update the state team regularly. • What support do they need? What are clear action items for the state council to improve council and member experience in your jurisdiction?
WHYare we Knights of Columbus? Successful and Healthy Jurisdictions have One very important thing in common… They begin everything they do… at every level … by stressing WHY?
