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Designing interview questions. Resources. Purdue OWL, Creating Good Interview and Survey Questions http://owl.english.purdue.edu/owl/resource/559/06 / Turner, D.W. Qualitative Interview Design: A Practical Guide for Novice Investigators
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Resources • Purdue OWL, Creating Good Interview and Survey Questions • http://owl.english.purdue.edu/owl/resource/559/06/ • Turner, D.W. Qualitative Interview Design: A Practical Guide for Novice Investigators • http://www.engin.umich.edu/teaching/crltengin/engineering-education-research-resources/turner-qualitative-interview-design.pdf
Tips from OWL Avoid biased questions Avoid double-barreled (multipart) questions Avoid ambiguous questions Avoid wordy questions Avoid questions that are not related to your goals
Tips from Shaun • What are you trying to find out? • Write backwards. Start with the results, figure out what to ask • Give participants an opportunity to share the details of your life
Debugging questions • Avoid questions that are… • Overly generic • False dichotomies (“do you prefer cheap items or high quality items?” … “it depends”) • Multipart questions (double-barreled) • Wordy • Unnecessary • Just because someone has done something doesn’t mean they remember it • How many times have you looked at your phone today?
Pilot pilot pilot On your team members, family, friends…
Activity • Work on G2 interview questions • Share your question list with another team • Other team identifies questions that are • Ambiguous • Difficult to answer • Double-barreled • Unnecessary • Confusing
(10 minutes) Pair up with another group and test your questions • 1 person: ask questions • Others: take notes; what was difficult to answer? Ambiguous? etc