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Chapter 11

Chapter 11. Unobtrusive Research. Chapter Outline. Content Analysis Analyzing Existing Statistics Historical/Comparative Analysis. Three Types of Unobtrusive Research. Content analysis - examine written documents such as newspaper editorials. Analyses of existing statistics.

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Chapter 11

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  1. Chapter 11 Unobtrusive Research

  2. Chapter Outline • Content Analysis • Analyzing Existing Statistics • Historical/Comparative Analysis

  3. Three Types of Unobtrusive Research • Content analysis - examine written documents such as newspaper editorials. • Analyses of existing statistics. • Historical/comparative analysis - main resources for observation and analysis are historical records.

  4. Strengths of Content Analysis • Economy of time and money. • It's simple to repeat a portion of the study if necessary. • Permits you to study processes occurring over a long time. • Researcher seldom has any effect on the subject being studied. • Reliability.

  5. Weaknesses of Content Analysis • Limited to the examination of recorded communications. • Problems of validity are likely.

  6. Analyzing Existing Statistics • Existing statistics can be the main source of date or a supplemental source of data. • Problems with validity - Often existing data doesn't cover the exact question. • Reliability is dependent on the quality of the statistics.

  7. Historical/comparative Analysis Cautions: • Can't trust the accuracy of records - official or unofficial, primary or secondary. • Must be wary of bias in data sources.

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