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Nail Polish Economy

Nail Polish Economy. An in-depth look into nail p olish trends. The Lipstick Effect. During times of economic hardship women purchase inexpensive luxuries In the Depression this item was Lipstick Now we are seeing this trend with Nail polish during the Recession. Lipstick Figures.

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Nail Polish Economy

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  1. Nail Polish Economy An in-depth look into nail polish trends

  2. The Lipstick Effect • During times of economic hardship women purchase inexpensive luxuries • In the Depression this item was Lipstick • Now we are seeing this trend with Nail polish during the Recession

  3. Lipstick Figures • During the Depression, lipstick sales increased by 25% • Following September 11th, lipstick sales increased by more than 13% • During economic downturn in 2002, lipstick sales were up nearly 12%

  4. Nail Polish Figures • Nail polish industry grew by 14.3% in 2009 • While lipstick dropped 5.3% • Nail polish industry generates $15 million annually

  5. Nail Polish Evolving • Color-Change • Scented • Strengthen • Shatter

  6. Modifying the Nail Polish Market • Nail polish for the uncoordinated • Nail polish stickers • Nail polish Pens • Nail polish detailers

  7. Celebrity Lines • Glee Cast • Katy Perry • Justin Bieber • Serena Williams

  8. Designer Nail Polish • Dior • Chanel

  9. So What? • Why change a good thing? • Nail polish market is booming • Nail polish evolving to suit consumers needs

  10. So What? • Medical concerns • Nail polish poisoning • Acetone poisoning

  11. Conclusion • During times of economic hardship, women have a history of indulging in cosmetics. The 21st century is no exception. • Nail polish is no longer considered a form of makeup but rather an accessory

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