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Apple-Merging Technology, Business, and Entertainment

Apple-Merging Technology, Business, and Entertainment. Kevin Bauleke Chapter 1 Opening Case BCIS 340 Section 8. Apple Inc. Overview. Apple, once nearly bankrupt, now is setting the bar for innovation and creativity in the world today. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne.

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Apple-Merging Technology, Business, and Entertainment

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  1. Apple-Merging Technology, Business, and Entertainment Kevin Bauleke Chapter 1 Opening Case BCIS 340 Section 8

  2. Apple Inc. Overview • Apple, once nearly bankrupt, now is setting the bar for innovation and creativity in the world today. • Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. • Creates and manufactures consumer electronics and computer software. • Company established April 1, 1976 Apple Site

  3. Featured Products • The iPod • Launched in 2001, the iPod brought Apple back into the mainstream culture • The iPhone • Apple’s new product focus • Accessories • Sets Apple apart from competition • Bluetooth, Headsets, Docs, Cases, Head Phones, ect…

  4. Featured Products Cont. • Desktop Computers • iMac, Mac Pro, Mac Mini • Laptop Computers • MacBook, MacBook Pro, MacBook Air

  5. Capitalizing on the iPod • Over 206,000,000 iPods have been sold worldwide. • 75% of iPod owners have purchased an iPod accessory. • The iPod economy is worth nearly 6 billion dollars.

  6. Capitalizing on the iPhone • Combines address books, e-mail, internet access, entertainment, and general phone use into one • Acts as a very powerful information system

  7. Innovative Thinking • Videos • Over 2,000 TV shows, music videos, and movies available on iTunes • Podcasts • Podcasts, news, and radio broadcasts are available (some are free) • Audiobooks • More than 11,000 audiobooks exist on iTunes • Photos • iPods can store up to 25,000 pictures

  8. The Music Business • Illegal downloading • Record stores have reduced business • “iPods are just another way of stocking and listening to music, not an incentive to buy new music.”

  9. iPod Security Leaks • The Nike iPod SportKit

  10. Question #1 • Who was the founder who eventually became CEO of Apple Inc.? • Ronald Wayne • Steve Jobs • Steve Wozniak

  11. Question #2 • The turning point in the Apple company was the creation of the iPhone. • True • False

  12. Question #3 • Do you think that illegal downloading is a major problem in the music industry? And how does it affect Apple Inc.?

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