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National Guardianship Association

National Guardianship Association. Capacity Building: Membership. Membership. Membership Development is a Process. Membership Growth cycle. Define your audience. Are you looking for sheer numbers or do you want members who will contribute their time and talents in an active way?

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National Guardianship Association

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  1. NationalGuardianship Association Capacity Building: Membership

  2. Membership Membership Development is a Process

  3. Membership Growth cycle

  4. Define your audience • Are you looking for sheer numbers or do you want members who will contribute their time and talents in an active way? • Are there any special target audiences from whom you most want to draw new members? • How many members do you want? Why? • Does it matter whether your members are active as leaders or not? o

  5. define your goals • Need to set goals • Long Term Goals • 30,000 ft. • Where do you want to be in 3-5 years • Short Term Goals • Activities that will lead us to the big goal

  6. Define what “Membership” means • What is the criteria for becoming a member? • Why is this an important organization to be involved with? • What are the expectations of members? • What are the costs?

  7. Define what “membership” means to us • What should a new member expect from you in terms of meetings, events, communications, and opportunities to meet others, etc.? • How do you expect to retain that person as a member?

  8. WHERE MIGHT You BE ABLE TO LOCATE NEW MEMBERS?

  9. Where to look for members • Mission Activities • Former Members • Business Associates • Donors • Local Nonprofits • Local Publications • Chamber of Commerce • Tradeshows

  10. Google Alerts

  11. Outreach to potential members • Mail flyers • Make telephone calls • Send out an email blast/Personalized emails • Host an event • Participate in an event with like minded individuals • Personalized asks to “your” contacts • Others???

  12. do it!!! • Articulate the benefits of membership using the reasons why people WANT/SHOULD join • Diagnose why some people may be reluctant to join and see if you can alleviate their concerns

  13. Just DO IT!!! • Do not assume people know about you or that you are looking for new members • To get results you really need to ASK people to join • Marketing 101: the more you repeat your message, the more likely it is to be heard!

  14. Benefits of growth • Recruit and retain—membership is KEY! • If you don’t have capacity you don’t have leaders! • Advocacy and membership are tied together • Membership doesn’t happen by accident

  15. Reasons to join • Supporting guardians locally/nationwide • Need to have connections from across the country who are active in their local communities • People are looking for a cause to embrace • The bigger the community the better way to make a difference • Family guardianship membersare important as well If they say no, keep asking—no is just a delayed YES!

  16. Listen and pivot • “Ask and you shall receive” • Just because we’ve done it that way in the past—doesn’t mean it works now • You need to shake it up (if it makes sense)!

  17. Measuring success • Test, track and repeat (or revamp) • Metrics • tracking your recruitment processes, • stages of engagement and how (and when) members make the decision to commit. • Look at website traffic, social media engagement, click-thru rates on e-newsletters, event attendance from non-members, etc. • If it’s not working? Change it up! • Getting them is the easy part, keeping them is the challenge • Make it easy for them to want to renew.

  18. No one talks about the ordinary; you want to be extraordinary

  19. Contact nga • www.guardianship.org • states@guardianship.org

  20. NationalGuardianship Association Questions? www.guardianship.org

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