Monona Terrace: A Community Gathering Place, a Tourism Destination,

1. Monona Terrace: A Community Gathering Place, a Tourism Destination, and a Catalyst for Economic Activity

2. About Monona Terrace • Our mission: to deliver an exceptional and inspirational experience • The vision of this facility is to be a globally recognized facility of distinction, offering endless possibilities and extraordinary service. • The facility has become an icon in Madison, having received numerous awards and recognitions • Wide geographic draw, attracting local, regional, state, and international events each year.

3. Funding Sources

4. Monona Terrace Operational Facts

5. First LEED-EB certified Convention Center in the United States • 100% of the electricity purchased at Monona Terrace is from renewable resources • Monona Terrace generates over 60 tons of waste annually but 50% is recycled • Over 18 tons of pre-consumer food waste was composted last year and used in garden areas on the University of Wisconsin Campus • We donate about 3 tons of food each year to local food pantries • In 2019, we will begin composting post-consumer waste thereby continuing to reduce the amount of waste from Monona Terrace into local landfills

6. Inside Monona Terrace • Monona Terrace is financed through the Transit Occupancy Tax or Room Tax, which pays for debt service, capital improvements and the annual subsidy. No city tax dollars are used! • 60% of the cost to run Monona Terrace is labor • The job of hosting events either corporate, community or tourism related is very labor intensive • On average, Monona Terrace hosts over 600 events a year, of which about 100 of those events are weddings • Our job is to make every event special. Our greatest critic and best inspector is the mother of the bride!! • Monona Terrace is a subsidized facility. The revenues do not exceed expenses.

7. Monona Terrace was not designed to make money – It was designed to make other people money! Conferences and Conventions at Monona Terrace over the past 10 years have averaged over $40 million each year in Economic Impact for the City of Madison

8. Looking to the future -Maximizing our Potential

9. Judge Doyle Square

10. The project includes a 252 room Embassy Suites Hotel, Retail and Residential components • The massive two block development will activate areas that had previously been fallow. • Revenue • Real Estate Taxes • Room Taxes • Sales Tax • Land Lease Rental Income • Believe this development could be the catalyst that eventually connects the lake with Downtown. Judge Doyle Square

11. Nolen Waterfront Project

12. Monona TerraceMadison, Wisconsin