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Backchannel Basics

Backchannel Basics. How to invite and manage ongoing conversation about a speaker, topic, or presentation occurring in real-time with social media. Watch. Embracing the Backchannel. Getting the Audience Involved. Before your talk During your talk After your talk.

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Backchannel Basics

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  1. Backchannel Basics How to invite and manage ongoing conversation about a speaker, topic, or presentation occurring in real-time with social media

  2. Watch Embracing the Backchannel

  3. Getting the Audience Involved • Before your talk • During your talk • After your talk

  4. Getting the Audience Involved:Before your talk • Give the audience your Twitter handle (e.g., @mwzoetewey) • Create a hash tag (e.g., #enc3250) for your talk • Distribute URL for presentation Website beforehand via Twitter or other means. For example, tweet “For our presentation Website, see http://tinyurl.com/6p2axy6 #leantechcom#enc3250” • Tell the co-present audience that you expect and welcome their participation

  5. Getting the Audience Involved:During your talk • Take a poll mid-presentation • IRL--show of hands • Online--via Twitter responses (e.g., http://polls.tw/) • Plan for tweet breaks • Audience may present questions • ask for clarification • provide ideas • offer resources • Use a 4 tweet structure to limit your talk and direct conversation

  6. Getting the Audience Involved:During your talk Three interconnected deliverables work together to involve your audience • 4 Tweets • Presentation Website • PowerPoint You’ll develop them in this order.

  7. 4 Tweets - no more than 140 characters each • Single summary tweet - explains entire presentation. • Supporting Tweet • Supporting Tweet • Supporting Tweet

  8. 4 Tweets - no more than 140 characters each • Active voice, present tense, conversational • Refer explicitly to your presentation Website w/(tiny)URL • Link your tweets together with a linguistic metaphor

  9. 4 Tweets Example • TCprogram work engineered for economic downturns & beyond. For crisis stats see http://tinyurl.com/8yrmlpa #leantechcom #4C12 • For details about Frugal Engineering, see http://is.gd/sL8Jak #leantechcom #4C12 • Engineer your resilient technical communication program by taking lean approach. #leantechcom #4C12 [/twitter] • What to consider when you build free and open source software into your lean tech com program, see http://tinyurl.com/7plh6cq #leantechcom #4C12

  10. Presentation Website • Your contact information including Twitter handle and bio • Event details. Where and why are you giving this talk? • Presentation slides (i.e., PPT) • The tiny URLs in your tweets refer people to this Website. Put any materials that support your live talk that you don’t have time to talk about in detail in person here. • Source material • Video • Handouts

  11. Presentation Website Example http://shell.cas.usf.edu/~zoetewey/ltc2012/index.html

  12. Less PowerPoint=more conversation • PPT is the LAST deliverable you’ll develop. It only serves as a summary document • Build your slides around your tweets (not the other way around) • Start by creating an intro slide and a slide for each of your four tweets. Then fill in the blanks between them • Continue the metaphor you establish in the tweets linguistically and visually

  13. PowerPoint Example http://enc3250summer1112.files.wordpress.com/2012/05/4c12.pptx

  14. Getting the Audience Involved:After your talk • Remind them of your Twitter handle (e.g., @mwzoetewey) • Post your PPT slides on your Website

  15. Hint • If you didn’t read ch. 6 of the book, read it. • If you did read ch. 6, re-read it.

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