Sobha, The Makers of World-Class Homes

1. Sobha, The Makers Of World-Class Homes, Remains Inevitably In A Different League There are certain names that need no introduction such - Rolex, BMW, or Cartier,as they are known for superlative excellence in quality, craftsmanship, customer-centricity, and luxurious elegance. These brands symbolize being ‘one-of-a-kind’ and they aresupreme in their fields. Hence, Sobha – is the only name that stands in the similar stature, in the field of real estate. Here's why : The founder’s legacy. As the story goes, around 80s & 90s in Middle East, when the richest of Sheikhs wanted to make their own private villa, they would seek the world's top ten interior decorators and perpetually, Mr. PNC Menon would be one of the gentlemen called upon. It’s been four decades since Mr. PNC Menon dropped out of college and with mere Rs.50 in his pocket, he headed to Muscat. And now, he owns a multi-billion-dollar real estate empire that extends from Saudi Arabia to India. Not only he founded SOBHA in the year 1995, but also inculcated the very spirit of achieving impeccable quality in his organization after creating monarchical palaces, private villas, and 5-star luxury hotels. Mr. Menon encourages each &every member of his team to be a specialist and finest in his or her own field. He says firmly, "Let the drive for perfection start from within". As they always say, everything flows from the top, and when it comes to the quest for quality, it is absolutely the case with SOBHA Group. Backward Integrated Organization - Things are done in-house at Sobha. In India,SOBHA Limited is the only backward integrated organization in the real estate sector. At Sobha, everything is done in-house, such as from precision engineering to aesthetic design, and further from, metal glazing quality to high-class interiors. Because of this, there is a stringent control on quality, which in turn offers the customers a world-class product. It is rare to see this practice, where hiring an outside architect or contractorfor the

2. construction is the normin this sector. Hence, SOBHA believes "if you want something to be perfect, do it yourself". Process driven organization - The Sobha way Sobha follows a process driven approach in everything. Right from the designing stage, the quest for quality begins for every project. Therefore, after spending about 2800 man hours, more than 350 drawings are made for a single project. These drawings are 40% in detail, which makes easier for the engineers to precisely construct the buildings with all the finer components, making it truly world-class. You will always find little details are adhered, such as expansion material between the joints to avoid cracks, architraves under door and window frames to conceal uneven openings, and washrooms have six -layer water proofing avoid seepage & to ensure damp-free walls. Even for faster drainage, the floors are appropriately sloped in required areas. Sobha Limited ensures that you get a world-class living experience. Sobha follows the practice of skilling their own technicians Even, to solve the problem of highly skilled labor, was a unique initiative taken by the organization.SOBHA academy, offers world-class training in construction best practices, who are trained under German supervisors and using German high precision tools. Also, SOBHA ensurestraining remains an on-going process for all employees to keep them abreast of the latest developments in their fields of work. Since the inception, SOBHA has been honored with over 170 prestigious awards.The Chairman of SOBHA developers, Mr. Ravi Menon says, "Sobha is a brand trusted for perfection”. He also states that, "The key differentiator has been our unwavering thrust on quality and assiduous attention to details, brought forth by our culture of 'Passion at Work'. We are an organization where quality meets excellence, technology meets aesthetics, & passion meets perfection”. Sobha has the excellent credentials and unmatched track record. SOBHA is recognized with certifications for its quality, safety, and environment management systems, such as ISO 9001, ISO 14001, and OHSAS 18001. Since inception, the company has developed the total area of 88.61 million square feet and completed 411 projects in both

3. real estate &contracts verticals. Headquartered in Bangalore,& after 22 years in the business, SOBHA is now a ` 26 billion real estate company. It has a presence in 27 cities &across 13 states in the country and employs around 2,800 people. It’s not a fact, that SOBHA Limited is not just a typical real estate company, however, like Rolex, the makers of high precision watches or BMW, the makers ofluxurycars, SOBHA is indeed the makers of world-class homes. Read more : https://residentialproject.quora.com/Sobha-The-Makers-Of-World-Class-Homes- Remains-Inevitably-In-A-Different-League