1 / 10

Referral Marketing Software in Politics

Aam Aadmi Party used InviteReferrals Referral marketing software to collect ~ INR 18 Million donation within a month for Delhi elections online through social recommendations.

socialir
Download Presentation

Referral Marketing Software in Politics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Aam-Aadmi-Party-collects-INR-18-Million-donation-through-Referral-marketing-softwareAam-Aadmi-Party-collects-INR-18-Million-donation-through-Referral-marketing-software

  2. Ingredients for referral marketing software in Politics

  3. InviteReferrals Referral marketing software • AamAadmi Party used InviteReferrals Referral marketing software to collect ~ INR 18 Million donation within a month for Delhi elections online through social recommendations. AAP has a strong supporter community online and it used this community to spread it’s message of clean politics through social recommendations. Each donor was asked to challenge atleast 10 more friends to make donation towards AAP and Clean politics on the thank you page that comes after donation.

  4. Goal • To collect maximum donations for Delhi elections through referral marketing • Referral campaign • Each donor was asked to challenge atleast 10 more friends to donate. Donor could easily import his contact list, share on social media or message on popular apps like whatsApp. • The entire referral marketing campaign, tracking and notifications were automated through InviteReferrals software. • Incentive • No monetary reward. A thank you note was sent to donor for each referral donation through him • Results  • 21K Donors challenged their friends to donate to AAP online • 100K email invites, 10K shares on facebook, twitter, and different mobile messaging applications • More than 1 Million people reached • ~ 3,500 people donated through friend referrals • INR 18 Million donation collected through friend referrals online.

  5. Referral challenge Announcement by AAP

  6. 3. Facebook Engagement metrics

  7. 4. Tweets challenging friends to donate

  8. 5. #iFundHonestParty trending on twitter

More Related