1 / 10

5 Smart Ways Residential Solar Installers Can Cut Soft Costs

Despite a slight decline in recent months, soft costs remain much higher in the U.S. compared to other developed global solar markets. Here are five smart ways residential solar installers can cut soft costs. Know More in detail: https://www.trinasolar.com/us/resources/blog/5-ways-cut-soft-costs

solarpanel
Download Presentation

5 Smart Ways Residential Solar Installers Can Cut Soft Costs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 5 Smart Ways Residential Solar Installers Can Cut Soft Costs Trina Solar

  2. Introduction With more than 10,000 solar installers vying for a larger share of this surging market, residential installers will need to find new ways to cut costs and grow their businesses to remain competitive. One area with the most potential to accomplish this involves reducing soft costs. Successfully and sustainably scaling a solar business in this climate, whether it involves moving to a new market with different regulatory rules or adding a sales channel instead of relying on internal channels, comes with its own set of risks that can add up.

  3. Commercial Solar Financing Options Let’s take a look at five smart ways residential solar installers can cut soft costs: 1. Take Customer Acquisition Online 2. Streamline Permitting 3. Partner With a Non-Solar Business 4. Keep Lines of Communication Open 5. Provide More Rooftop Solar System Value

  4. Take Customer Acquisition Online Customer acquisition for large and mid-sized regional residential solar installers has traditionally relied upon door-to-door sales. Although many companies had to switch gears to comply with pandemic-related stay-at-home mandates, many companies have returned to door-to-door and in-person solar sales. Door-to-door solar sales is one of the most expensive sales channels, since it’s such a labor-intensive and time-consuming endeavor. While older methods can still be effective, it may also be time to upgrade and incorporate an online sales strategy. Installers can trim these costs associated with customer acquisition by investing in an online customer acquisition platform. This can help sales reps reach significantly more potential customers and generate more leads in the same amount of time it takes to walk from house to house.

  5. 2. Streamline Permitting An inefficient permitting process can add up to $1.00/watt to the cost of residential solar installations. Permitting also becomes a major hindrance when installers try growing their businesses and entering new markets. Due to the piecemeal nature of local regulatory and permitting processes, it can take significant time and efforts to get the lay of the land in new areas with different Authorities Having Jurisdiction (AHJs). Thankfully, installers now have access to automated permitting programs and inspection checklist apps, such as SolarApp+ and SolSmart, that speed up this long drawn-out process, and save installers on the associated soft costs.

  6. 3. Partner With a Non-Solar Business Another way to lower customer acquisition costs involves finding a non-solar business partner. Partnering with a non-solar business, such as a roofing or HVAC contractor, can help reduce customer acquisition costs while expanding the company’s customer base. By offering discounts to homeowners to install solar panels at the time of a roof replacement, or offering a discount on a new roof when installing a rooftop PV array, all parties involved benefit from the partnership. With both companies giving direct referrals, it can reduce customer acquisition costs considerably.

  7. 4. Keep Lines of Communication Open Communication remains important, and delivering necessary information at the right cadence is crucial in ensuring projects stay on schedule. Installations involve many moving targets that need to be completed within the proper time frame for project success, including permitting, siting and more. Without open lines of communications, installers run the risk of creating delays and other setbacks, which contribute to increased soft costs. A lack of communication can not only cause delays due to poor planning, but it can also sour the customer relationship. This extends beyond the transactional talks about products and costs, and also includes delivering information about the nature of the market and what’s at play that could potentially impact current and future projects.

  8. 5. Provide More Rooftop Solar System Value At the end of the day when the sun goes down, the output of a rooftop PV system matters the most. Providing customers with high-powered, high-efficiency modules that are also affordable delivers more value to homeowners, which helps with customer satisfaction. And satisfied customers become brand ambassadors who can evangelize friends and family into getting their own rooftop solar systems. This helps bring in new customers without having to spend on acquisition costs. Trina Solar’s sleek and affordable residential PV modules bring that extra power and efficiency necessary to truly optimize your homeowner customers’ rooftop PV system.

  9. Want To Know More? https://www.trinasolar.com/us/resources/blog/5-ways-cut-soft-costs

  10. Thank you!

More Related