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Training campaign Surfin ‘ to the Job - Digital Opportunities on the Labour Market

Training campaign Surfin ‘ to the Job - Digital Opportunities on the Labour Market ePractice workshop: " eInclusion days-Digital Literacy“ Brussels, October 12th 2010 Susanne Bernsmann , Stiftung Digitale Chancen. Goal of the Digital Opportunities Foundation.

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Training campaign Surfin ‘ to the Job - Digital Opportunities on the Labour Market

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  1. Training campaign • Surfin‘ tothe Job - • Digital Opportunities on the Labour Market • ePractice workshop: "eInclusion days-Digital Literacy“ • Brussels,October 12th 2010 • Susanne Bernsmann, Stiftung Digitale Chancen

  2. Goal of the Digital Opportunities Foundation The goal of the Digital Opportunities Foundation is to make people interested in the Internet and to support them with their first steps. We want them to become aware of the opportunities digital media offer and to make use of them. Working fieldsandtargetgroups Internet Beginners Multipliers / SocialWorkers Experts Database of Public InternetAccess Points Training Information & Data on Digital Inclusion Surfin‘ tothe Job

  3. Why do we adress socialworkers? Social Workers are intermediaries, they ... • know about the skills and competences of their clients • know about the handicaps of their clients and the obstacles for successful employment • are known by their clients as persons they can trust in • need advice and training for jobsearch online

  4. Target Groups Target Group A SocialWorkers in thefieldof Libraries Adult Education /Further Education organizations Social Services Youth Clubs, Trade Unions Advisory BureausforUnemployed areintermediaries for Target Group B: Youth withoutgraduation, lookingforapprenticeship, unemployed

  5. The stepsoftheproject Analysis ofdemandandthe targetgroup

  6. Analysis ofdemand / Analysis ofthetargetgroup Analysis ofdemandfor a trainingcampaign Questionairefor 6.200 Public Internet Access Points in thefieldofsocialwork. Question: „Howoften do you deal withjobsearchandlookingforapprenticeshipin yourdailyworklife?“ Daily 67 % Once a week 30 % Never 3 % Need fortraining 51 % Need for material (print) 63 % Need for Online-Information 66 % Analysis ofthetargetgroup A: Stuffatsocialinstitutions (libraries, advisorybureaus, youthclubs) in regionswithhighunemployment rate B: Youth withoutgraduation, lookingforapprenticeship, unemployed

  7. The stepsoftheproject Analysis ofdemandandthe targetgroup Development ofcurriculum andtraining material

  8. Development oftraining Curriculum Onedaytrainingcourse (8 hours) Modules ofthe Training Modul 1: Onlinesearchfor Jobs andApprenticeships Modul 2: Profiling: WhichCapabilities do I bring tothe Labour Market Modul 3: Online-Application: Howto fit to an offer Modul 4: Matching in the Virtual Job Market Module 5: Virtual Job Market – FrequentlyAskedQuestions: Privacy, Data Security & Protection

  9. Development oftraining material PRINT ONLINE • For the Trainer Team • Trainer‘s Guide • PPT presentation for training • Didactic material • Handouts for participants • Questionnaires for participants • Questionnaires for trainers • Online forum for exchange • For Intermediaries and their clients • Work folders • Case Studies • Dates of trainings • Guided Tour • Presentation for training • Flyer/Poster • Handouts for participants • Collection of links • FAQs

  10. The stepsoftheproject Analysis ofdemandandthe targetgroup Development ofcurriculum andtraining material Roll out ofthetrainingcampaign

  11. Roll out ofthetrainingcampaign

  12. The stepsoftheproject Analysis ofdemandandthe targetgroup Development ofcurriculum andtraining material Roll out ofthetrainingcampaign Evaluation

  13. Evaluation 2 stepsofevaluation • Writtenquestionnairefollowingthetrainingcourse • Feedback form forparticipants • Feedback form fortrainers • Recording ofthefeedback in thecontentmanagementdatabase • Processing oftheresults • Oral interview bytelephone • 6-8 weeks after thetrainingcourse • Announcementofthe interview via E-Mail anddatamatching • Telephone interview withtheparticipants • Recording ofthefeedback in thecontentmanagementdatabase • Processing oftheresults

  14. The stepsoftheproject Analysis ofdemandandthe targetgroup Development ofcurriculum andtraining material Roll out ofthetrainingcampaign Dissemination andnetworking Evaluation

  15. Dissemination andnetworking • Project flyer (in German, Turkish, Russian) • Project poster • Website • Press releases • Presentationoftheproject in online databasesandatconferences

  16. Opportunities, impactandtransferabiltyoftheproject • Opportunities: improvedemployabilityfordisadvantagedyouths • Impact: 389 trained intermediaries actingasfacilitatorsforseveralthousandyoungpeople • Transferability/scalingup: possible in all European countries • Challenges: differences in socialinfrastructure • European Policyoptions: acknowledgementofmedialiteracyas a pre-conditiontofullparticipation in thelabourmarket

  17. Link to „Surfing to the Job“ in the ePractice Database: http://www.epractice.eu/en/cases/surfingtothejob

  18. Thank you for your Attention! Contact: Stiftung Digitale Chancen Susanne Bernsmann sbernsmann@digitale-chancen.de www.surfen-zum-job.de

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