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Benchmarking Results 2005

PRCA Benchmarking Survey Hugh Birley & Richard Houghton. Benchmarking Results 2005. PRCA Benchmark Survey 2005 - Confidential. 5th annual PR industry benchmarking survey by Consensus Research Three elements in survey 82 MD/CEOs (59% response) 66 Finance Directors (48%)

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Benchmarking Results 2005

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  1. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Benchmarking Results 2005 PRCA Benchmark Survey 2005 - Confidential

  2. 5th annual PR industry benchmarking survey by Consensus Research Three elements in survey 82 MD/CEOs (59% response) 66 Finance Directors (48%) 66 HR Directors (48%) PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Methodology PRCA Benchmark Survey 2005 - Confidential

  3. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Optimismreturning PRCA Benchmark Survey 2005 - Confidential

  4. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management PR Industry outlook for next 12 months Q11 Base: 82 MDs/CEOs PRCA Benchmark Survey 2005 - Confidential

  5. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Anticipated change in income 03 vs. 04 vs. 05 Q3 Base: 82 MDs/CEOs PRCA Benchmark Survey 2005 - Confidential

  6. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Anticipated change in income 03 vs. 04 vs. 05 Q3 Base: 82 MDs/CEOs PRCA Benchmark Survey 2005 - Confidential

  7. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Anticipated change in income 03 vs. 04 vs. 05 Q3 Base: 82 MDs/CEOs PRCA Benchmark Survey 2005 - Confidential

  8. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Anticipated change in operating margin 03 vs. 04 vs. 05 Q4 Base: 82 MDs/CEOs PRCA Benchmark Survey 2005 - Confidential

  9. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Anticipated change in operating margin 03 vs. 04 vs. 05 Q4 Base: 82 MDs/CEOs PRCA Benchmark Survey 2005 - Confidential

  10. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Anticipated change in operating margin 03 vs. 04 vs. 05 Q4 Base: 82 MDs/CEOs PRCA Benchmark Survey 2005 - Confidential

  11. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Income forecasts 2004 vs actual income growth 2004 Forecast for 2004 survey - MDs Actual growth in 2004 - FDs All : +11% All : 0% Small : +15% Small: +14% Medium: +12% Medium: +5% Large: +9% Large: -2% Very Large: +3% Very Large: +3% Base: 82 MDs/CEOs, 66 FDs PRCA Benchmark Survey 2005 - Confidential

  12. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Reported growth over time (NB – basket of consultancies changes each year) Base: Q2, 66 FDs PRCA Benchmark Survey 2005 - Confidential

  13. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management So what problems associated with growth? PRCA Benchmark Survey 2005 - Confidential

  14. Salary inflation Over-servicing Recruitment/churn costs PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Maintaining Profitability PRCA Benchmark Survey 2005 - Confidential

  15. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Average salary increases and bonuses – over time Base: Q6, 66 HRDs PRCA Benchmark Survey 2005 - Confidential

  16. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Over-servicing rate over time Base: Q8, 66FDs PRCA Benchmark Survey 2005 - Confidential

  17. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Retainer work vs project work over time NB: includes some double counting, so %s add to more than 100 Base: Q3/Q4, 66 FDs PRCA Benchmark Survey 2005 - Confidential

  18. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Performance related pricing over time NB: asked as “payment by results” in 2004 survey Previously asked as “performance related pricing” Base: Q17, 66 FDs PRCA Benchmark Survey 2005 - Confidential

  19. Incentives and benefits Recruitment PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Staff retention and recruitment PRCA Benchmark Survey 2005 - Confidential

  20. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Churn by consultancy size(excluding redundancies) Base: Q2, 66 HRDs PRCA Benchmark Survey 2005 - Confidential

  21. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Churn by consultancy size(excluding redundancies) Base: Q2, 66 HRDs PRCA Benchmark Survey 2005 - Confidential

  22. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Churn by consultancy size(excluding redundancies) Base: Q2, 66 HRDs PRCA Benchmark Survey 2005 - Confidential

  23. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Next career moves Base: Q3, 66HRDs PRCA Benchmark Survey 2005 - Confidential

  24. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Benefits introduced in past year Financial package % = proportion introducing benefit in past 12 months Performance-related Q11b Base: 66 HRDs PRCA Benchmark Survey 2005 - Confidential

  25. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Benefits introduced in past year Career-related % = proportion introducing benefit in past 12 months Lifestyle-related Q11b Base: 66 HRDs PRCA Benchmark Survey 2005 - Confidential

  26. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Employment outlook for next 12 months Base: Q29, 66 HRDs PRCA Benchmark Survey 2005 - Confidential

  27. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Profitability PRCA Benchmark Survey 2005 - Confidential

  28. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Profitability PRCA Benchmark Survey 2005 - Confidential

  29. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Profitability PRCA Benchmark Survey 2005 - Confidential

  30. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Profitability PRCA Benchmark Survey 2005 - Confidential

  31. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management People PRCA Benchmark Survey 2005 - Confidential

  32. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management People PRCA Benchmark Survey 2005 - Confidential

  33. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management People PRCA Benchmark Survey 2005 - Confidential

  34. PRCA Benchmarking Survey Hugh Birley & Richard Houghton PRCA Annual Conference on Consultancy Management Conclusions and suggestions • Take advantage of economic/market improvement • Beware erosion of profitability - recruitment, salaries and benefits • 1% improvement in all areas • Staff • Client handling • Marketing • Sales • Financial • Use information and expertise available at www.prca.org.uk • Enjoy rest of the day, including: • Financial management • Talent time bomb PRCA Benchmark Survey 2005 - Confidential PRCA Benchmark Survey 2005 - Confidential

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