DESARROLLO GUÍA INGLÉS 3

1. DESARROLLO GUÍA INGLÉS 3 SEBASTIÁN BEDOYA A.

3. 1.1.2. Page 67. Exercises A to C on describing people. • A. Match the statements to the adjectives. • Like to spend time with other people SOCIABLE • 2. Want to reach the top in their career  AMBITIOUS • 3. Have a lot of new ideas  CREATIVE • 4. Do what they promise to do  RELIABLE • 5. Are usuallycalm RELAXED • 6. Spend a lot of time doing a good job  HARD-WORKING • 7. Like to be on time  PUNCTUAL • 8. Encourage other people to work well  MOTIVATING • 9. Are good at making things work. PRACTICAL • 10. Like to do things for other people  HELPFUL

4. B. Use adjectives from exercise A to complete this human- resources report • Maria Karlsson • Maria is good in a team and she gets on well with her colleagues. She is extremely sociable. She is never late for meetings she is always punctual. She is very reliable, she always meets deadlines. She is in the office at 8:00 a.m. every day and usually stays late, so she is very hard-working. Her boss says this is very helpful to others. Her colleagues have a lot of respect for her work and attitude. • She is also a very creative person with a lot of good ideas for the future of the company. • C. Look again at the adjectives in exercise A. which do you think are the three most important for: • 1. A boss: I think that it is important a motivational, sociable and punctual boss. • 2. A colleague in a team: the most important adjectives for me are reliable, hard-working and helpful

5. 1.2.3. Page 75. Exercises A to E on advertising and markets. • LISTEN AND REPEAT • B. LISTENING. CD 2.10 • 1. Last year, the company had a market share of 10.3 per cent. • 2. Las year, for the launch of Sparkle Lite, the advertising budget increased by 13 per cent. • 3. Las year, the company sold more than 850.000 units of Sparkle. • 4. The new advertising campaign cost 900.000 • 5. The company wants to increase its market share to 11.5 per cent. • 6. Next year, the company wants to sell 2.100.000 units of Sparkle. • C. Match the beginnings of the sentences with their endings. • 1. Coca-Cola is a mass-market product; it sells to large numbers of people • 2. Selling special-interest holidays is a niche market; it is a small but often a profitable market. • 3. Rolex watches sell in a luxury market; they are high-quality and expensive godos • 4. An export market is outside the producer’s country • 5. A home market is in the producer’s country

6. D. In pairs, think of products which match the types of market in exercise C. • Mass market: ADIDAS • Niche market: CACHIVACHES • Luxury market: Lamborgini • Export market: Mc donalds • Home market: Juan Valdes • E. Which médium is the best way to advertise these products. Chose from the list below. • A Smartphone: leaflets\flyers • A perfume: free samples • A health magazine: newspapers\ magazines • A sports car: billboards\hoardings • A new chocolate bar: tv\radio commercials

7. 1.2.4.Page 83. Exercises A to C on describing companies. • A. The sentences below describe two companies, Dalotek and Green Shoots. Choose pairs of sentences which describe similar things and write them in the correct column of this chart.

8. B. Underline the verbs or verb phrases which mean the sae thing in each pair of senteces in the chart in exercise A. • C. Use the verbs you underlines in B to complete this company profile. • GNK Services began in 1989 when Dieter Norland left his job as an engineer in the computer industry. The company manufactures high-tech security alarms and sells its products all over the world. It has a workforce of 150 people at its Factory near Rotterdam, although the company’s head office is in Amsterdam and employs a staff of 20. The company introduces a number of new products each year. GNK Services provides products to the security industry and supplies domestic alarms for the general public.

10. 1.2.2. Page 68. Exercises A to E of language focus 1. • A. Put these words in the right order to make sentences about problems at work. • 1. the deadlines for the projects weren’t realistic. • 2. Most people didn’t leave the office until 8 p.m. • 3. She wasn’t a good manager. • 4. Meetings didn’t start on time. • 5. She didn’t know how to motivate the staff. • B. Listen to a conversation to check your answers. • C. Correct one mistake in each line of this message. • 1. Maris, I’m sorry. I’m having a bad day. I didn’tsendthereport • 2. Out, and I don’t check the figures. I didn’t get to the bank • 3. On time, and I didn’t phone the suppliers. I tried to call you • 4. This morning, but you didn’t answer. I think I need to go home.

11. D. Complete these questions with did, was or were. • 1. Was he an efficient manager? • 2. Whendidyouborn? • 3. When did Ania start to work for IBM? • 4. Why did Marcus change Jobs? • 5. Where were your next job? • E. Read the extract below. Then write questions using each of the words from the box. • - Where did Danielle grow up? • - Why did Danielle left Renault? • - How long did Danielle worked for Renault? • - WhatdidDaniellestudied? • - When did Danielle did an MBA at the Harvard Business School?

12. 1.2.3. Page 70. Exercises A to G of language focus. • DISCUSSQUESTIONS IN PAIRS. • B. Read the article, write the questions to complete the quiz on page 71. Use thearticle to helpyou • 1. Where was Steve Jobs born? • 2. Who did Steve Jobs started Apple? • 3. When did Steve Jobs introduced the Macintosh computer? • 4. Why did Steve Jobs left Apple? • 5. What was the focus of Pixar? • 6. What was the name of Steve Jobs’ wife? • 7. How much did Apple paid for NeXT? • 8. When did Steve Jobs resigned as Apple’s CEO? • 9. How old was Steve Jobs when he died? • 10. Who is the new Apple’s CEO? • 11. How many people does Apple employs today? • C. Listen a checkanswers.

13. D. Answer the questions in the quiz above and use your answers to complete the article on page 70. • 1. In California. • 2. Hisfriend Steve Wozniak. • 3. In 1984. • 4. Because of disagreements with the CEO, John Sculley. • 5. Computeranimation • 6. Laurene • 7. 400m • 8. August2011 • 9. 56 • 10. Tim Cook • 11. 57.000 • E. LISTEN AND CHECK ANSWERS • F. In pairs. Choose five questions from the quiz and text your partner. • G. Complete these sentences. Give true information about yourself. • Last year, I bought a new computer. • Yesterday, I was doing my homework. • Last summer, I visited my relatives. • When I was a child, I liked to eat candies all the time.

14. 1.2.4. Pages 77 and 78. Exercises A to F about comparatives and superlatives. • A. Write the comparative forms of these adjectives. Then listen to check how they are pronounced. • 1. Small smaller • 2. Fast faster • 3. Slow slower • 4. High higher • 5. Bad worse • 6. Good better • 7. Competitive more competitive • 8. Efficient more efficient • 9. Interesting more interesting • B. Look at this chart. Decide whether the sentences below are true or false. Correct the false ones. • The Mazda is a faster car than the Mini. The Mini is faster than the Mazda • The Mazda has a samller luggage compartment than the Mini. True • The Mini has better petrol consumption than the Passat. The Passat has better petrol consumption than the Mini. • The Mazda is more expensive than the Passat. The Passat is more expensive than the Mazda. • The Passat is more practical for a family than the Mini. True

15. C. Complete these sentences about the cars in Exercise B. use the comparative form of the adjectives in brackets. • 1. I think the Mazda is a more stylish car than the Mini. • 2. The Passat has a more powerful engine than the Mazda. • 3. Compared to the Passat, the Mini is easier to park in small spaces. • 4. The Passat is cheaper to run than the Mazda. • 5. The Passat is a more spacious car than the Mini. • D. Complete these conversations. Use the superlative form of the adjectives. • 1. – Advertising on primetime TV is expensive. • - yes, it’s the most expensive time of the day to show an advert. • 2. – Nike’s “Write the future” commercial was very good. • - yes, I think it was the best commercial in 2010. • 3. – 2009 was a bad year for the advertising industry. • - yes, it was the worst year I can remember. • 4. – China has a very high number of internet users. • - yes, it has the highest number of users in the world. • E. Which is the best car for each of these people? Choose a car form exercise B. • - Stefan: Mazda MX-5 • - Sophie: Mini Hatchback • - Petra: VW Passat • F. EXPLAIN YOUR CHOICE TO YOUR PARTNER.

16. 1.2.5. Page 79. Exercises A to D about much\a lot, a Little\a bit. • A.Look at this chart. What does is show? • It shows the percent of advertising Toptek spend in different media in 2010 and 2011. • B. Complete these sentences about the chart. • In 2010, Toptek spent most of its advertising budget on TV. • 2. The amount it spent on TV advertising was 30 % lower in 2011. • 3. In 2010, the spend on outdoor advertising was a 3% higher than in 2011. • 4. Toptekspent most of the budget on internet advertising in 2011.

17. C. Compare Toptek’s advertising spend in 2010 and 2011. Talk about these points. • In 2010, Toptek spent about 15 per cent of its budget on internet advertising. The amount it spent in 2011 was much higher. • 2. In 2011 the amount Toptek spent on Internet advertising was 45% higher than the amount presented in 2010. • 3. In 2010, Toptek spent about 5% more than the level presented in 2010. • 4. In 2010 and 2011, the spent on radio advertising was very similar and very low. • D. Compare these two pool tables using much, a lot, a little and a bit. • The classic pool table is a bit wider than the trainer pool table. • 2. The classic pool table is a little larger than the trainer pool table. • 3. The weight of the classic pool table is much bigger than the trainer pool table’s. • 4. The classic pool table is a lot more expensive than the trainer pool table.

18. 1.2.6. Pages 84 and 85. Exercises A and B. • A. Complete these sentences with the present continuous form of the verbs in brackets. Use contractions where possible • 1. Mattiisn’t in the office today. He’s meeting customers all day. • 2. Marta’s on the phone. She’s calling about the sales figure. • 3. I can’t come to the meeting. I’m writing a report. I must finish it this morning. • 4. We’re building a new factory in Spain. The work is nearly finished. • 5. The marketing team is very busy right now. They’reworking on the launch of a new product. • 6. Our business in Japan isn’t going well at the moment. • 7. We have a lot of orders, so production is hiring 40 extra staff. • B. Ask and answer these two questions. Use your own ideas and words from the box in your answers. • 1. What are you working on at the moment? I’m improving a writing I have to present soon. • 2. What is happening at your company? They’re organizing everything to introduce a new product to the market.

19. Pages 86 and 87. Exercises A to C. • Which tense are these time expressions normally used with? Put them in the correct column of the chart below. • Present simple: always, currently, normally, usually. • Present continuous: at the moment, every day, now, this time, today. • B. Choose either the present simple or the present continuous form of the verb to complete these sentences. • 1. I stay at the Ritz every time I’m in New York. I am staying at the hotel Ritz at the moment. • 2. Jan is working from home today. she usually works at the company’s training centre. • 3. She often calls Russia. Right now, she is calling a customer in Moscow. • 4. I don’t usually deal with the paperwork. I am dealing with all the paperwork while Susan is away. • 5. Deliveries are taking over two months at present. Usually they take just six weeks. • 6. Most of the time we use DHL for deliveries. This time, we are using a different company.

20. C. Complete this article with the present simple or the present continuous form of the verbs in brackets. • Pret A Manger is a UK company and one of the world’s leading sandwich chains. It sells freshly made sandwiches in busy city centres. At the end of each day, the shops give any unsold products to the homeless. Currently, Pretis doing very well in the south of England. • Pretoperates a total of 232 UK outlets, and this year it is planning new outlets for London. In the US, it has 23 outlets in New York and another 10 in Hong Kong. • Pret’s international activities are growing in importance. This month, as part of the next stage of expansion, Pretopens its first two shops in Paris. At the same time, the marketing team is working with Lewis PR, a global PR company, to improve the brand’s international image.

22. 2.1.1. Page 69. Exercises A to E. • A. Before you read the article below, discuss these questions. • 1. What famous businesswoman do you know? • I think that Carolina Herrera is a businesswomas as she is very famous because of her accessories, clothes and perfumes. • 2. What qualities do you need to be a successful business executive? • I think that it is necessary to be a hard working person, reliable, creative and to know how to guide and to be a good leader in order to have successful business. • B. Complete the profile of Andrea Jung on the left. • Andrea Jung • Born in: Toronto. • Grew up in: Massachusetts • Education: Graduated from Princeton. • Appearance: long black hair, pearl necklaces. • Company: Avon. • Professional achievements: AVON’s first female CEO, she is on the board of GE and Apple.

23. C. Decide whether these statements are true or false. Correct the false ones. • 1. Avon sells cosmetic through shops. Avon sells cosmetics door to door. • 2. Andrea Jung speaks English and Chinese. True • 3. Around 50 per cent of managers at Avon are women. True • 4. Avon has an all-female board. Four out of the nine members of Avon’s board are women. • 5. Jung thinks all-women management teams make the best decisions. “In mixed teams, communication and decision-making are better.” • 6. She is on the boards of two other companies. True • D. Find words or phrases in the article with these meanings. • 1. People who sell a company’s products. Sales representatives. • 2. When you decide to do something and do not let anything stop you. Determination • 3. Leave a job without finishing it. Quit • 4. All the money that a company receives regularly. Revenues • 5. A very strong liking for something. Passion

24. E. Write five questions that you would like to ask her. • 1. What is your motivation to do a job like yours? • 2. Have you ever thought of been the CEO of a huge company like Avon? • 3. Which is your favorite make up product? • 4. What is the most difficult decision you have had in your career? • 5. Have you ever quit from a job? • 2.1.2. Page 76. Exercises A to D. • A. Before you read the article below, discuss these questions. • 1. Which four adjectives best describe a VW Beetle? Feminine, fun, stylish, fast. • 2. In your country, how popular is the Beetle? Who typically buys it? in my country is very common to see this cars, I think it is because they’re not so expensive and they are big enough for single and young people who usually use this kind of cars.

25. B. As you read the article, think about these questions. • 1. How is the photo in the article related to the 2012 Beetle? Describes the characteristics of the new Beetle, powerful, masculine and bigger. • 2. What kind of person did VW want to see the advert? All people in the super bowl, specially men. • C. Choose the best option to complete these sentences. • 1. An American agency created the commercial. • 2. The 2012 Beetle has a more masculine design than the older New Beetle. • 3. The target customer for the 2012 Beetle is male drivers. • 4. The ad doesn’t show the new car in detail. • 5. VW first showed the commercial on US TV. • 6. VW first showed the car to the public at an event in Shanghai. • D. In each box, match the words from the article to make word partnerships. • 1. Advertising agency. • 2. Commercial break. • 3. Launch event • 4. Create a commercial. • 5. Launch the 2012 Beetle. • 6. Attract male drivers/customers.

26. 2.1.3 Page 85. Exercises A, B, C, D AND F. • Discuss these questions. • 1. How popular is wind energy in your country? • In my country it is not very common, people here prefer to use electric energy although there are campaigns that promote other ways of energy to save the world. • 2. Which of these points are advantages and disadvantages for wind energy? • Wind energy has advantages such as it is a clean form of energy and safe. • Wind energy has other disadvantages such as the aspect, it is noisy and the wind is not constant. • B. Before you read the article, match the words and phrases to their meanings. • 1. To install  to put equipment in position. So it is ready to use. • 2. Manufacturing plant  a factory that makes machines and equipment. • 3. Subsidiary  a company that is owned by another larger company. • 4. To set up  to start something new. • 5. Component  a part of a machine. • 6. Supplier  a company that you buy from.

27. C. Read this article about a company in the wind-energy business. Is it doing better in its home market or in international markets? • They discover that the strategy is to expand their business and not just focus on traditional markets. • D. Complete this fact file • Company: Gamesaproduct: Turbines • Nationality: Spanish Growth markets: India and Latin America • Numbers of: Results (first half 2011): • Employees: 8.000 Revenues: 26 % to E 1.297 million. • Countries with sales offices: 20 Sales: 29% • Manufacturing plants: 30 • F. Work in pairs. In each box, match words and phrases from the articles on Gamesa to make word partnerships. • 1. Wind Turbines • 2. Sales Offices • 3. Manufacturing Plants • 4. Technology Centre • 5. Enter The (Brazilian) market • 6. Set up A subsidiary • 7. Recruit (more) workers • 8. Improve Quality

29. 2.2.2 Page 67. Exercises A to C on listening. • A. CD2.1 Ros Pomeroy, a management consultant, talks about the people she likes to work with. Listen to the first part of the interview. Which adjectives from Vocabulary Exercise A does she mention? • Hard-working, reliable, creative. • B. CD2.2 Listen to the second part of the interview and answer these questions. • 1. Why did team members hide information from one bad manager? Because in the team the members look for ways to keep working and if something goes wrong they will lose the manager’s support. • 2. Why were the team members not prepared to take any risks? Because they don’t know how to handle certain situations in the team and are afraid of doing the things in the wrong way, so they prefer not to take risks and to follow rules. • C. CD2.3 Listen and complete the final part of the interview. • Well, luckily, I have met and worked with several good managers, and these are people who are willing to delegate; that is, they will give a task to a team member to get on and complete. they are less involve in how a task is done, but they are clear about setting the objective and being clear about what results they expect. • And a good manager will also give praise and feedback to a team member when they do a good job.

30. 2.2.3. Page 78. Exercises A to F on listening. • A. Discuss these questions. • 1. What’s your favourite advert on TV at the moment? Why do you like it? in this moment, my favourite advert are the ones related to the world cup, because they are so funny and are related to something that is common nowadays. • 2. Can you give an example of a bad advert? There are a lot of bad and boring adverts I can’t say one, but for me they are boring because on TV are repeated a lot of times. • 3. Do you think there is too much advertising? I definitively think that, nowadays as channels need to earn a lot of money they sell a lot of publicity, and they stole time from movies, games or any program just to put an advert. • B. Which of the questions in Exercise A does she (Liz Crede) answer? • Can you give an example of a bad advert? • C. Answer these questions. • 1. What is the product in the advert she does not like? A snack product of potato crisps. • 2. What is the advert about? A man choosing whether he loves the potato crisps more than his partner or not. • 3. Why does she not like the advert? (give two reasons). It is unrealistic and goes on for a long time.

31. D. Listen and complete this extract. • I think what make it effective is for it to be very memorable, that you remember a key message or the main product in it. One that I particularly like at the moment is the Honda cars advert, which uses pictures of flowers in the countryside to give a very modern message about the engine and the cars. • E. Think of four ways to complete this sentence. • 1. Adverts should not take too much time during it. • 2. Adverts should not talk about the same thing all the time. • 3. Adverts should not appear in everywhere in every moment. • 4. Adverts should not tell lies or promote fake things. • F. What example does Liz Crede give related to Exercise E? • Adverts should not use claims or promises that don’t seem to be delivered at home. • 2.2.4. Page 84. Exercises A to C. • A. Listen to the first part of the interview to Jeremy Keeley and complete these notes. • Leaders • Decent people who look after their workers. • Care about their customers. • Want to meet customer’s needs. • Care about the environment. • Workers • Believe they’re helping people when they most need it.

32. B. Listen to the second part of the interview and answer these questions. • 1. What type of company would Jeremy like to work for? The one that help poor people, and help to save the planet changing things for the better. • 2. What sort of things would that company produce or do? Green energy, affordable housing or ways of feeding people. • 3. What do the best companies have in common? Strong leadership. • 4. Which of the following does Jeremy mention? • A. Wanting workers to work at their best. • B. Understanding customer’s needs. • C. Looking after the environment. • D. Being ethical and legal. • C. Listen to the final part. What are these companies famous for? • 1. Rolls Royce. Quality of its leadership. • 2. Apple. Its innovation and creativity. • 3. Google. Inventing new products for its customers. • 4. Fairtrade. Looking after people in the world. • 5. Body Shop. Being environmentally friendly.

33. 2.2.6. Answer these questions according to http://goo.gl/3k5ey1 • 1. What is the main difference between bakeries and pastry shops? The environment in which they work. • 2. What is the main task of local bakers? Interact with coworkers and customers • 3. Which professional spends more time with machines? Manufacturing bakers. • 4. Which are the three aspects allowing to state that everything is in order when baking? A direct look to colors, shapes and icing. • 5. How is most workers’ work time and work place described? They spent a lot of time in hot ovens, and must work evenings or weekends, it’s often a noisy environment. • 6. Which are the three abilities mentioned to prepare the bakery products? Measure, operate scales and use graduated containers. • 7. Which aspects do bakers have to take into consideration to move up in the business? Learn about how baked goods are made and distributed. • 8. How many years of vocational training do manufacturing bakers need? One to two years. • 9. How is job growth expected to be in the future? It is expected to be slower than average. • 10. Which kind of manufacturing bakers have opportunities in the future market? The ones who come up with a great product and cook up a real success story.