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Stanford Media Marketing | Why use Social Media | FREE TIPS

Stanford Media Marketing is a digital media agency specializing in social media marketing, as well as web design & development. Its core mission being to help brands integrate their best assets into the online space. We've grown into a full-service digital agency servicing the San Francisco Bay Area, and provide an array of services including: social media management, website development, and additional marketing services. My mission is to bridge the gap between #nextgenerationmarketing, and the everyday business owner. I am interested in teaching businesses how to promote, and use social media to generate customers. Many of the techniques I've learned in the past 8 year's using social media to generate customers for the nightlife industry. Benefits of hiring us to manage your social media: * We provide the latest techniques on acquiring followings on Facebook Fan pages, Instagram, and Twitter, which in turn will help you gain more fans on Facebook. * Saves you time and energy to focus on other areas of your business * Allows your brand to leverage the social media buzz you always hear about * Ensures your brand's online communications are relevant, consistent and strategic * Optionally can send out advertisement to our 10,000 person database in the Silicon Valley * Invite my personal Facebook page 4,000 friends to like your fan page http://www.StanfordMediaMarketing.com/ please like the fan page: http://www.Facebook.com/StanfordMediaMarketing my linkedin: http://www.linkedin.com/pub/sorena-johnf-afrasiabi/63/680/37a?trk=shareFB

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Stanford Media Marketing | Why use Social Media | FREE TIPS

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  1. STANFORD MEDIA MARKETINGSocial Media 101 StanfordMediaMarketing.com

  2. Why even bother with Social Media?

  3. Topics Covered Today • Overview • Why is social media is a MUST for business • MUSTs for Website Design • Why is a Facebook Fan Page SOOO Important • Facebook Analytics / the Power of the “LIKE” • CREATIVE CONTENT GRRRR!!!!! • What is a hashtag? Why and How is it so powerful for generating clients • UNDER-RATED - > Instagram • Twitter, Google+ • “Did you knows” (trade secrets ive learned so stay awake!!!! Haha)

  4. Social Media = Word of Mouth • Social Networking is the modern term for an age-old advertising technique - - “word-of-mouth” that has endured the test of time. People trust their friends opinion of a product more than they do a professional advertisement. You want your customers saying “I’ll be back!” THE “POWER” OF WORD OF MOUTH!

  5. WEBSITE DESIGN GOOGLE+ GETS PRESSED 5 MILLION TIMES A DAY!

  6. WebsiteFold, Mobile, Social Buttons First Social Steps: Website Design Format & Social Buttons at TOP OF SITE!

  7. The Website Fold, Buttons, and Mobile Web • 46% of people are seeing your site for the 1st time via cellphones • Google+ button gets pressed 5 million times a day • Majority of clicks are made above the “fold”

  8. Social Media Buttons-> DESIGN YOUR WEBSITE SO THAT EVEN A CHILD CAN EASILY NAVIGATE TO YOUR SOCIAL CHANNELS! PLACE THEM TOP RIGHT OF YOUR WEBSITE AS SHOWN ABOVE

  9. Why Mobile Web? *STATS SHOWN TWICE FOR EMPHASIS

  10. FACEBOOK FAN PAGES *The Multipier Effect is why creating and improving a Fan Page is a MUST

  11. POWER OF THE “LIKE” Sharon clicked the “like” button on the business fan page for Vistaprint. All of Sharon’s friends now see this in their newsfeed as they scroll thru Facebook. USERS not fans of Vistaprint, but friends of Sharon are NOW seeing their company page. VISUAL EXAMPLE OF THE MULTIPIER EFFECT

  12. Power of the LIKE continued FACEBOOK ANALYTICS EXAMPLE: THIS SHOWS THAT THRU ONLY 53 FANS or “Friends”, THIS PAGE CAN POTENTIALLY REACH 34,753! IF AN IMAGE IS POSTED, AND ALL 53 FANS LIKED MY PHOTO, THIS NUMBER REPRESENTS HOW MANY “NON FANS” WOULD SEE MY FAN PAGE

  13. FACEBOOK TRICKS • This slide is intended for 1-on-1 consultations with one of our Social Media Professionals • Using EVENT PAGES • POSTING ON THE WALL (admin vs fan usage on event pages) • CREATING FACEBOOK GROUPS • Different TAGGING techniques (viral reach) • Facebook Analytics (a much closer look)

  14. Creative Content gets “LIKES” #1 Common Mistake: Repetitive Marketing. For reasons that reach back to our evolution, we stop paying attention to anything repetitive. Play the same advertisement over and over and people won’t see it. This step is where experience plays a major role and why you should deal with a Social Media Expert

  15. Creative Content Continued • Creative Content is content that engages customers to comment, like, interact, watch, etc etcetc

  16. MORE EXAMPLES • Ask questions to engage your customers and fans • * NEWSFEED EXPOSURE • (multipier effect) • * FEEDBACK from customers • “Humanizing your brand” • Over 3,000 saw this post simply bc fans of this page engaged and this post now landed in their newsfeed for their friends of friends to see!

  17. Hashtag • To put it simply, a hash tag is simply a way for people to search for tweets/instaposts that have a common topic and to begin a conversation. For example, if you search on #LOST (or #Lost or #lost, because it's not case-sensitive), you'll get a list of tweets or instagram posts related to the TV show. • “GeoTagging” for Small business #sanjose #santanarow #sanjosestate #sanfrancisco #carlover #doglovers #foodie #gym #fitness • #YOUR WELCOME!

  18. UNDER-RATED INSTAGRAM • Instagram in Statistics • 100 million Monthly Active Users (more by the day) • Most popular app in 2012, and fastest growing app • Average Twitter account only have 27 followers • 40 million Photos Per Day • 8500 Likes Per Second • 1000 Comments Per Second • One of the most popular apps ever • When you post images from your mobile device to Instagram it can help you form a strong connection with your audience and build a visual representation of your brand.

  19. INSTAGRAM Hashtag Search • Instagram lists the number of pictures have been posted with your hashtag of interest

  20. StanfordMediaMarketingRemedy • In the previous slide, you can see how many photos are taken on Instagram in San Francisco. This means 2.3 million photos have been taken on Instagram, and this hashtag has been used • Stanford Media Marketing Searches under relevant hashtags like #SanFrancisco that are of interest bc the user that posted the picture is local enough to become customers!!! 2.3 million potential customers just on IG • Apply techniques to acquire fans from this relevant hashtag (#santanarow, #sanjose, #sanfrancisco, #paloalto, #stanford) in the THOUSANDS • Track Trending Topics relevant to your business (e.g. #sanjose)

  21. Before and After’s • Here’s an example of one of our clients who did NOT even have an Instagram until we created it for them, and have already received new clients from this popular social app!

  22. STATIGRAM – Instagram’s Analytics Similar to Facebook Analytics from Facebook Fan Pages Instagram has website’s where we can track and analyze performance

  23. Twitter • Twitter operates much like Instagram and we have the same remedies to acquire a following • A LinkedIN with a Twitter combination is a common combination for professionals • 140 Million Active Users • Twitter sees about 175 million tweets on a busy day • 62% of twitter users are from 18-34 yrs old • The Average Twitter user only has 27 FOLLOWERS!

  24. #sanjose on Twitter

  25. Google+ and Facebook hashtag • On Wednesday June 12th, Facebook has incorporated the hashtag (another metric to reach more people on FB, Facebook is King) • Google+ in over 100 days had 3.4million pictures uploaded • Google+ for business and personal (another 1-on-1 consultation topic)

  26. Driving home Facebook Fans • Stanford Media Marketing, we drive traffic back “home” with other popular social media apps

  27. Facebook Analytic Experts • This is an example of one of our clients fan pages we’ve helped since they’ve opened • As a customer, we give you Analytics on Facebook and Instagram

  28. Stanford Media Marketing • Our approach is simple; focus on the desired goals, understand the user, and create an effective digital strategy for maximized performance. • Create and manage your existing Facebook Fan page, Instagram, and Twitter • Implement our remedy for acquiring local followers on Instagram and Twitter. • Email our database of over 10,000 in the Silicon Valley about your business • Invite all my personal Facebook friends to like your fan page (roughly 4,000 friends) • Teach you how to promote your business via Social Networks and instructing you on correct hashtagging to make you more visible to local, nation, or worldwide customer base. • CREATIVE CONTENT POSTING only comes with EXPERIENCE (8 years experience) • Improve or ADD TO your rating on YELP • Post once a day giving you consistency in posts with your help and guidance, and following your instructions for text descriptions etc • Getting pre-approval before ANY post online

  29. Our Staff has 8 years experience • As you can see from this diagram, Most people only have 3 years of Social Media Experience • Many user’s do not understand the science and therefore don’t utilize the power of the “like” and Social Media

  30. Benefits of using StanfordMediaMarketing • Benefits of hiring us to manage your social media: * Social Media changes daily … and we stay current with the changes* We provide the latest techniques on acquiring followings on Instagram, and Twitter, which in turn will help you gain more fans on Facebook. We will bring you customer’s in a NEW WAY* Saves you time and energy to focus on other areas of your business* Allows your brand to leverage the social media buzz you always hear about* Ensures your brand’s online communications are relevant, consistent and strategic* Optionally can send out advertisement to our 10,000 person database in the Silicon Valley* Invite my personal Facebook page 4,000 friends to like your fan page

  31. THANK YOU FOR YOUR TIME! • If you are interested in signing up today: -You will save 50% of Initial Set Up Charge! Our team spends 10-20 hours designing your campaign before our 1st post! -You will save 25% of our monthly recurring charge

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