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Do Rotary Clubs have customers?

Do Rotary Clubs have customers?. When we see someone as a customer, what questions do we ask ourselves?. How do know what customers like and don’t like?. How do we think of “value” when we are the customer?. What are the Total Benefits a Rotarian might feel

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Do Rotary Clubs have customers?

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  1. Do Rotary Clubs have customers?

  2. When we see someone as a customer, what questions do we ask ourselves?

  3. How do know what customers like and don’t like?

  4. How do we think of “value” when we are the customer?

  5. What are the Total Benefits a Rotarian might feel at a club, district or int’l meeting or project?

  6. Which of those benefits do you personally rate the highest?

  7. Should we segment members and what they value?

  8. Do we “pay” to be a Rotarian, beyond the cash we hand over?

  9. What are the “moments of truth” for judging the benefits and the costs?

  10. Members leave when the costs of being a Rotarian do not exceed the benefits

  11. How do we increase the Total Benefits of Rotary to a member?

  12. How do we reduce the Total Costs of Rotary to a member?

  13. It takes time to grow a Rotary Brand Ambassador NID trip District Role: AG, etc GSE team leader Matching Grant Mgr Student host family Intl Convention Club President Rotary Leadership Inst. Club Service Project Club responsibility Attending wk meetings

  14. Recap This Conversation Members can be seen as customers Who vote with their feet – stay or leave How do we build the benefits? How do we reduce the costs?

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