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How to Use Social Media for Business

How to Use Social Media for Business. Presented by Stephen G. Nichols Owner, Boswell Small Business Marketing Inc. Communications Committee Chair, Rotary Club 13. Agenda:. Overview Benefits/Risks Examples of Rotary 13 social media What you can do to start today. What is Social Media?.

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How to Use Social Media for Business

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  1. How to Use Social Media for Business Presented by Stephen G. Nichols Owner, Boswell Small Business Marketing Inc. Communications Committee Chair, Rotary Club 13

  2. Agenda: • Overview • Benefits/Risks • Examples of Rotary 13 social media • What you can do to start today

  3. What is Social Media? • A tool in your marketing toolbox • Augments existing marketing plan • Provides means and opportunities to connect that otherwise would not be available

  4. How to Benefit? • Clearly-defined goals that fit with your marketing plan • Know who your target audience is and what they like • Choose the best platform(s) • Implement strategy and track results

  5. Why Not Just Email? • Consumer’s choice • Social media networks are just a virtual extension of the grapevine • Empowers your target audience to come to you when they need your help, not the other way around

  6. What’s the Catch? • Time • Trust

  7. Is it Safe? • Privacy settings • Buy internet security software • If you wouldn’t say it in front of your boss, your spouse or your mom, then don’t say it on social media

  8. Protecting Your Brand • Domino’s horror story • Google Alerts • Respond to complaints quickly and earnestly

  9. It’s All About… • Communication • Relationships • Creativity • Money

  10. How to Get Connected • Facebook • LinkedIn • Twitter

  11. How to Stay Connected • Starting from scratch: 1 hour per week • Don’t do too much all at once • Don’t get behind

  12. Conclusions • Content is king • You must participate regularly • From marketing funnel to sales pipeline • Have fun, but not too much fun

  13. Questions?

  14. For More Information: www.boswellsmallbusiness.com

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