The Essentials of Marketing In a Down Economy

1. The Essentials of MarketingIn a Down Economy Friday, April 3, 2009 9:45am - 10:45am

2. �It�s not a trap, it�s a saturation� Each panelist to introduce self.Each panelist to introduce self.

3. Each panelist to introduce self.Each panelist to introduce self.

4. �Essential Marketing� Each panelist to introduce self.Each panelist to introduce self.

5. �In a Down Economy� Each panelist to introduce self.Each panelist to introduce self.

6. � Martin Guitars & NO discounts / layaway plans, discounts in exchange for lessons, � Marshal Elevator - Reducing expenses from the top down but NEVER touch the marketing dollars, �You can�t shrink yourself into prosperity� � Disney - Keep your A talent well taken care of - they will leave during the rebound. � Ford - Get all of your employees involved - ask THEM for ways to cut costs, you will be surprised with what they come up with. � Martin Guitars & NO discounts / layaway plans, discounts in exchange for lessons, � Marshal Elevator - Reducing expenses from the top down but NEVER touch the marketing dollars, �You can�t shrink yourself into prosperity� � Disney - Keep your A talent well taken care of - they will leave during the rebound. � Ford - Get all of your employees involved - ask THEM for ways to cut costs, you will be surprised with what they come up with.

7. What Marketing is Not Ryan to poll audience.Ryan to poll audience.

8. Ryan to poll audience.Ryan to poll audience.

9. Ryan to poll audience.Ryan to poll audience.

10. Ryan to poll audience.Ryan to poll audience.

11. Ryan to poll audience.Ryan to poll audience.

12. Ryan to poll audience.Ryan to poll audience.

13. Ryan to poll audience.Ryan to poll audience.

14. Ryan to poll audience.Ryan to poll audience.

15. Ryan to poll audience.Ryan to poll audience.

16. Ryan to poll audience.Ryan to poll audience.

17. Ryan to poll audience.Ryan to poll audience.

18. Ryan to poll audience.Ryan to poll audience.

19. Ryan to poll audience.Ryan to poll audience.

20. Audience Discussion and Question & Answer If time permits � audience to create own survival list. ICA to documents and share via email, ICA booth and website. If no time, general Q & A to wrap up. If time permits � audience to create own survival list. ICA to documents and share via email, ICA booth and website. If no time, general Q & A to wrap up.