NCI SCTC Research Initiative Coordinating Center Dissemination Activities Year 3

1. NCI SCTC Research Initiative Coordinating Center Dissemination Activities Year 3 Youn Ok Lee, PhD Laurel Curry, MPH Heather Hansen, MPP Christina Villella, BS

2. Dissemination Planning Process Conduct stakeholder interviews Develop coordinating center dissemination plan Obtain steering committee approval Implement dissemination activities

3. Stakeholder Interviews • Conducted semi-structured telephone interviews • March 2013 • N=12 tobacco control research and practice leaders • Key audiences preferences • Channels and formats for receiving research findings • Audience research needs and barriers to dissemination • Lack of time and resources • Findings not easily accessible without translation Identified:

4. Stakeholder Interviews Resulting findings used to inform dissemination activities • Audience • Preferred channels and formats for reaching audience • Relevance • Highlight implications for state and community level TC • Utility • Pre-translated information • Brief summaries • Partnered with existing disseminators, used existing channels

5. Dissemination Activities • Plain language summary of SCTC Initiative • Public facing website • Practice community engagement • Dissemination digest • E-cigarette special issue of Tobacco Control

6. Dissemination Activities • Plain language summary of SCTC Initiative • Public facing website • Practice community engagement • Dissemination digest • E-cigarette special issue of Tobacco Control

7. Plain Language Summaries Describe the initiative in accessible plain language for public and practice audiences • Audience • Serves as base content for all dissemination activities • Ensures content consistency across channels and formats • Relevance • Highlights implications for state and community practitioners • Utility • Features pre-translated brief content requested by practitioners

8. Plain Language Summaries Full summary of the SCTC Initiative • Overview of the SCTC Initiative • Brief summary of each research project • Overview of the collaborative developmental projects • Overview of the working groups

9. Plain Language Summaries The full summary was adapted into a brief promotional brochure Conference attendees Partners State and community organizations

10. Dissemination Activities • Plain language summary of SCTC Initiative • Public facing website • Practice community engagement • Dissemination digest • E-cigarette special issue of Tobacco Control

11. Public Facing Website The site organizes information and resources in accessible plain language for public and practice audiences • Audience • Provides practitioners with a comprehensive, organized source for detailed information • Relevance • Rapidly disseminates research on emerging issues • Highlights initiative events • Utility • Features pre-translated brief content requested by practitioners

12. Public Facing Website Researchers can make use of the public website’s features to aid in dissemination • Keep publications and products up to date • Send news to the Coordinating Center for the SCTC blog • Notify the Coordinating Center of upcoming events

13. Dissemination Activities • Plain language summary of SCTC Initiative • Public facing website • Practice community engagement • Dissemination digest • E-cigarette special issue of Tobacco Control

14. Practice Community Engagement: Partnering with NCI Research to Reality (R2R) R2R - online community linking cancer control practitioners and researchers, providing opportunities for discussion, learning, and enhanced collaboration on moving research into practice. • Audience • Targeted to practice audience • Relevance • Focused on relevant issues for the practice community • Utility • Features engaging webinar and discussion formats • Promotes researcher dialogue with practice community

15. Practice Community Engagement: Partnering with NCI Research to Reality (R2R) R2R Cyberseminars Engaging webinar format and opportunity for feedback from the practitioner community R2R Featured Partner Promotes research accessibility and dialogue between researchers and the practice community

16. Dissemination Activities • Plain language summary of SCTC Initiative • Public facing website • Practice community engagement • Dissemination digest • E-cigarette special issue of Tobacco Control

17. Dissemination Digest • Audience • Targeted to practitioner preferred channels • Relevance • Rapidly disseminates research on emerging issues • Highlights initiative events • Utility • Features pre-translated brief content requested by practitioners • Organized and formatted for dissemination down partner channels • Provides notice of upcoming research

18. Dissemination Digest • Distributed to PIs of all SCTC projects and key partners for dissemination to practitioners: • NAACHO, ACS, FDA-CTP, ALA, ANR, TTAC, ACS, P4P, OSH, Public health law center, AHA, CTFK, NAAG, Legacy, NAQC, SAMHSA, and others • Digests have been distributed in January and March 2014

19. Digest Distribution by Partners For example, A2Q has appended the digest to its network newsletter and promoted SCTC work

20. Dissemination Activities • Plain language summary of SCTC Initiative • Public facing website • Practice community engagement • Dissemination digest • E-cigarette special issue of Tobacco Control

21. E-cigarette special issue of Tobacco Control E-cigarette themed special journal issue featuring publications by SCTC researchers • Audience • Meets practitioners need for timely e-cigarette research • Relevance • Highlights implications for state and community practitioners • Utility • Provides a set of research papers addressing needs expressed by state tobacco control programs

22. Next Steps and Discussion • How can we build on and enhance current dissemination activities? • How can we increase community engagement? Are there additional opportunities for partnerships with the practice community? • Are there recommendations for dissemination activities related to the e-cigarette special issue?