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Learn the meaning of the term "concept photography" and how to research, identify, and analyze concept photographs. Engage in group activities, blindfold exercises, and image interpretation quizzes to enhance understanding. Explore conceptual photography examples online and discuss their approach in terms of ideas, audience, message, symbols, and emotions. Develop your own concept photographs and enhance Photoshop skills.
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Starter What is a concept?
NO 1: Learning outcomes • All understand the meaning of the term: concept photography. • Research, identify and analyse concept photographs – (evidence: blog/A3 paper).
Activities • 2 Group starter activities to aid understanding of term ‘concept’. • Examine concept photographs in groups and individually + Quiz.
TASK 1 • BLINDFOLD activity
REVIEW • When the mind makes a generalization such as the concept of tree, it extracts similarities from numerous examples; the simplification enables higher-level thinking. • A diagram illustrating graphically the generalization process, using trees.
REVIEW • concept - an abstract or general idea derived from specific feelings or instances • A concept is a generalized idea of a thing or class of things.
Test -WHICH WORDS ARE CONCEPTS? FUN BEAUTY LOVE FRIENDSHIP HAPPINESS SADNESS SPEED TOAST DEPRESSION PORRIDGE
TASK 2 • Teacher gives out paper with concept/word on it. • Look at word/concept – then screw up paper. • Draw an image that represents the word. • Show it to someone else – test if they guess what concept it is?
A concept • A concept is a general idea or expression made up of several specific occurrences. • A concept is an idea that is often communicated using symbols or abstract images.
ANSWER STRENGTH, LINKS
ANSWER Money, Finance, Business, Wealth, Prosperity, Success
ANSWER Ideas, Creativity, Solutions, Inspiration
ANSWER Confusion, Solutions, Complexity.
Summary- what is a concept? 1. A concept is a general idea made up of specific instances or occurrences. 2. Something formed in the mind; a thought, idea or notion. 3. A plan-a theme: a concept album, a concept car
Q. Can you think of where, or when, conceptual photography is used?
Conceptual photography is used everyday by magazines, The Internet and newspapers to illustrate ideas or convey messages to an audience.
SHOOTING CONCEPT PHOTOGRAPHS IDEA - The idea comes first. MESSAGE - Analyse the “message” you want to convey. SYMBOLS - Conceptual photography makes use of graphical symbols. AUDIENCE - Concept shooting involves careful consideration of your Audience. How will your message touch them most powerfully. EMOTIONS - Concept shooting is centred on emotions, and the telling of a story in its message. Place on blog TASK 3
Research Activity Go to Internet site 40 Outstanding Examples of Conceptual Photography
Plenary • Review understanding: Red, amber, green?
NO 2: Starter • Create a new category called Concept Photography on your Blog.
Learning Outcomes • Must further explore and analyse concept photography. • Should identify and make notes on 2 concept photographs adding images. (blog) • Could make notes on how at least 2 concept photographs reflect the approach of concept photography i.e. they consider: Idea, audience, message, symbols, emotions. (blog)
IN CONCEPTUAL PHOTOGRAPHY There is some level of abstraction, thus, in a conceptual photo: the image is a general expression of the idea.
IN CONCEPTUAL PHOTOGRAPHYTHE IDEA COMES FIRST In Conceptual photography the idea comes first. A conceptual photographer is trying to bring a message to the viewer, it might be a political or social message.
USE OF SYMBOLS Conceptual photography makes use of graphical symbols to show ideas, movements or moods that the photographer might want to include in the message of their photograph. Symbols with strong, well-established connotations are usually used, from racy red lipstick, a bleeding heart, a red apple to a twenty pound note.
RUUD VAN EMPEL DAWN
REFERENCES RUUD VAN EMPEL ruudvanempel.nl/ The intention of the photographer is to create an image from his imagination. He takes each part of the image as a separate photograph and puts them together. Each image is shot in the same detailed very bright light. This creates a strange surreal or superreal /hyperreal look.
reference TASK-Go to a site called LENSCULTURE An interesting example http://www.elizabethheyert.com/projects/the-travellers
TASK 1 • Should identify and make notes on 2 concept photographs adding images. (blog) • Could make notes on how at least 2 concept photographs reflect the approach of concept photography i.e. they consider: idea, audience, message, symbols, emotions. (blog)
EXT MATERIALS Murat Süyür images Consuelo Parra: Photo Manipulator Diwan Manna Jessica Mejias Tom Hunter – Artist photography by gregorycrewdson. ... | MATT STAWSKI.
plenary • Review what has been achieved? • Next step: own ideas..and photoshop skill development. • Teacher to put up student choice of examples.
No 3: Starter: • View student choice from last lesson. Conceptual Photography
LESSON 3: Outcomes • Must know conceptual photography brief and deadlines. Upload brief to your blog. • Must create thumbnails sketches for a concept photograph on subject of choice (evidence: A3 paper, sketchbooks - blog). • Could create thumbnails sketches for more than 1 concept photograph. • Ext Activitiy:Identify what skills you will need? Start to shoot.
