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PROMOTING THE LHC

PROMOTING THE LHC. A 4 year communications strategy. The biggest experiment in the world……. ….major UK investment. …to unlock the secrets of the universe…. The Large Hadron Collider 2007…….

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PROMOTING THE LHC

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  1. PROMOTING THE LHC A 4 year communications strategy

  2. The biggest experiment in the world……

  3. ….major UK investment

  4. …to unlock the secrets of the universe….

  5. The Large Hadron Collider 2007……

  6. PPARC’s Science and Society Advisory Panel has identified the LHC as a major opportunity to promote PPARC science and technology A Steering Group has been set up to advise on LHC promotion strategy for the next 4 years.

  7. OBJECTIVE To capture the public imagination with an exciting vision of modern science

  8. Aim to promote the science, technology, IT and industrial work of this pan-European high-technology endeavour, to address: • public accountability – reporting the work of British scientists to interested citizens • public engagement – raising awareness of particle physics, encouraging public discussion • inspiring the young – bringing contemporary research to schools, to increase interest in studying science and engineering beyond 16 • winning support from the public and opinions-formers for such scientific work

  9. The Steering Group met in summer 2005 and developed a vision for a UK communications programme, identifying key messages, audiences and delivery methods and partners. The Group includes expertise and representatives from: • the LHC experiments • particle physics members of PPARC Science & Society Advisory Panel • broadcasters and communicators • school education • PPARC officials including particle physics outreach officer • CCLRC officials • CERN Communications Group • Industry/technology transfer • GRID

  10. A scientific quest into the unknown universe. MAIN MESSAGE

  11. SCIENCE HIGHLIGHTS Particle physicists aim to: • detect a particle that will help us understand the origin of mass • discover new particles • find evidence for extra dimensions • uncover the secrets of antimatter • find out what happened just after the Big Bang

  12. Audiences • Science inclined public – main target audience • Opinion-formers • Teachers • Young people aged 12-18 (needs focussing to narrower age group, eg 14-16?)

  13. Mass Media • Formal and informal education sectors • Publishing Programme • Listening to Public Voices • Pre-Positioning before 2007 • Focus groups

  14. Focus on high impact, priority promotional plans: • Exhibition in Science Museum • Television project – documentary and prime time television • Education – target teachers and students Website – part of www.particlephysics.ac.uk

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