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How to Use email Marketing to GROW your Business

How to Use email Marketing to GROW your Business. Performance Tech Solutions Presented by: Becky Deitenbeck www.PerformanceTechSolutions.com.

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How to Use email Marketing to GROW your Business

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  1. How to Use email Marketing to GROW your Business Performance Tech Solutions Presented by: Becky Deitenbeck www.PerformanceTechSolutions.com

  2. Becky DeitenbeckPerformance Tech SolutionsChief Marketing OfficerI educate and empower businesses by implementing technology solutions that fit strategically to increase business growth and capacity.In my free time, I enjoy spending time with my husband, toddler, and two chocolate Labradors. Website: http://www.perforamancetechsolutions.comTwitter: @powerfulsitesGoogle +: https://plus.google.com/112264357388595734727/Linkedin: http://www.linkedin.com/pub/becky-deitenbeck-m-s-pmp/11/70b/60a

  3. Objectives • Keep customers engaged using email marketing to increase sales.  • Effective ways to get your emails read attracting more customers.  • Integrate email marketing to nurture customer relationships and improve your sales process. • Increase profits with an easy process to gather customers email addresses.

  4. After this session… • Q & A • Evaluation

  5. Why Email Marketing • Engage and Connect with Customers • 67 percent of customers are repeat. • Source: Bain and Company • Educate Customers • Products • Services

  6. Your website should do the following: • Connect • How are you going to help them • Capture • Prospects name and email address • Most buyers will not purchase on 1st impression • Convert • Website browsers into buyers

  7. Why Email Marketing • High Return on Investment • For every dollar spent, $44.25 is the average return • Source: Experian • Builds Trust and Relationships • 2-3 percent of people are ready to buy today • 47 percent of people will buy in next 12-18 months • 50 percent of people will never buy

  8. Regular Email vs Email Service Provider • Regular Email – such as GMail, Outlook, etc. • No control of formatting • List break up – spam filters • Time consuming • No tracking of results

  9. Regular Email vs Email Service Provider • Email Service Provider • Easy to use templates • Personalized email • Manage your lists • Track results

  10. Types of Emails • Content Based • Educational • Welcome sequence from opt in on website • Remind/Promotional • Upcoming Events • Free training call • Nurturing Relationships • Newsletter • Special of the Month

  11. Build Your List with Permission • Ask existing customers • Newsletter sign up link • Form on your website • Networking Events • Trade Shows • Raffles and Contest • Referrals • Educational Events 57% of people will provide contact information when asked to by a clerk at a local small business. Source: Transact Media Group

  12. Create your Email • From Name • Use a name your audience knows • Subject Line • Keep it short and simple • Avoid Percentage off sale, coupon, etc • Avoid All Capitol letters and !!!!!!, ?????, etc • Be concise • 5 – 8 words Based solely on the subject line, 64% of people says they will open an email. Source: Chadwick Martin Bailey

  13. Create your Email • Email Content • Share your expertise • Provide testimonials • Offer coupons/discounts • Give guidance • Focus on benefits to audience

  14. How to get your emails opened and read • Write your email as a conversation • Keep your email short and simple • Be concise • Focus on benefits to audience • Use stories to enhance your message • Customers stories • How product/service helped

  15. How to get your emails opened and read • Include a call to action • Tell the reader what to do • Visit your website • Request a white paper • Call to make an appointment • Make Content Shareable

  16. How to get your emails opened and read • Be consistent • Create a master schedule • Do what you say you will do • Monitor people who unsubscribe • Review and act upon feedback

  17. Track/Reporting • Sent • Open • Opt-outs • Bounces • Social Media Shares • Etc

  18. Tips • Test, Test, Test • Best time to send • There is no “perfect” time to send • Subject lines • Track • Email analytics • Google Analytics • Unsubscribe feedback

  19. Email Marketing Providers • Constant Contact http://www.constantcontact.com/index.jsp?pn=performancetechsolutions • Mail Chimp http://mailchimp.com

  20. Review Objectives • Keep customers engaged using email marketing to increase sales.  • Easy and effective ways to get your emails read attracting more customers.  • Integrate email marketing to nurture customer relationships and improve your sales process. • Increase profits with an easy process to gather customers email addresses.

  21. Questions Performance Tech Solutions “Technology that Builds Business” Becky Deitenbeck www.PerformanceTechSolutions.com

  22. Performance Tech Solutions “Technology that Builds Business” www.PerformanceTechSolutions.com • Contact us today to see how we can help you grow your business. • Digital Marketing Consulting – Turn your website into the best unpaid salesperson • Technology Integration – Put systems in place to gain efficiencies • Custom Web and Mobile Applications – Help you business grow • IT Strategic Planning – Leverage IT to give you a • competitive advantage

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