On-Page SEO and it’s Factors

1. On-Page SEO and it’s Factors

2. What is On-Page SEO? On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

3. Some On-page SEO Factors: Keyword in Title tag Keyword in Description tag Keyword in H1 tag Canonical tag Outbound links Internal links Keyword in URL Content ● ● ● ● ● ● ● ●

4. Keyword in Title Tag: The title Meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for. Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title tag end. ● ● ●

5. Keyword in Meta Description Tag: The importance of the meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including the keyword in it makes it more relevant to a search engine and a searcher

6. Keyword in H1 Tag: H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page. H1 tag also helps search engines for indexing pages of a website.

7. Canonical Tag: Sometimes, however, having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing; it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.

8. Outbound Links: Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links, however, can significantly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation. ● ● Internal links: Interlinking pages on your site can pass their strength between them.

9. Keyword in URL: Including the keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google. URL >> domain,subdomain,etc. URL structure is important because it helps the search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.

10. Content: Good content supplies a demand: Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content. ● ●

11. Content: Good content is linkable: 1. From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can't be reproduced or shared. 2.

12. Site factors: Sitemap: A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes Domain trust. Trust matters. It’s hard no to think that sites Google trusts should rank higher. 1. 2. Needless to say, building trust factors of your domain will certainly pay off.

13. Site factors: 3.) Server location: Some SEOs believe that a server’s location helps to boost rankings for that particular country or region. 4.) Mobile optimized site: Only a year ago, 46% of searchers used mobile exclusively to research. It would be no surprise then that having a mobile optimized site would affect rankings in some way.

14. Site factors: 5.) Google Search Console integration: Lastly, having your site verified at Google Webmasters Tools is said to help with your sites indexing. Even if that’s not the case, the tool provides valuable data you can use to optimize your site better.

15. What is keyword Density? Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count. This is also sometimes referred to as keyword frequency, or the frequency with which a specific keyword appears on a webpage. Keyword density can also be calculated as a specific figure, should you need to. To determine the keyword density of a webpage, simply divide the number of times a given keyword is mentioned by the total number of words on the page – the resulting figure is the keyword density of that page.

16. Thank you Any queries? You may ask.