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October 2017

Are your mba s ‘video ready’? How to prepare MBAs for the new world of video interviewing. October 2017. Your hosts. Ross M acpherson Founder & President Career Quest. Catharine Fennell Founder & CEO VideoBIO. Zania Mauricette Associate Director Career Education.

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October 2017

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  1. Are your mbas ‘video ready’?How to prepare MBAs for the new world of video interviewing October 2017

  2. Your hosts Ross Macpherson Founder & President Career Quest Catharine Fennell Founder & CEO VideoBIO ZaniaMauricette Associate Director Career Education

  3. 1837 - University of Toronto established Class of 2018 Full-Time MBA Program Rotman School of Management, University of Toronto

  4. Full-Time MBA Class of 2018

  5. 2013 - invested in our 1st video interviewing platform Our move to VideoBIO VideoBIO – launched April 2017 July 2015 survey “71% of respondents use video for real time interviewing in their process” http://www.kornferry.com/press/futurestep-executive-survey-video-Interviewing-becomes-a-mainstay-companies-are-implementing-new-video-recruiting-tactics/ • Video interviewing – it’s here to stay! • Industry experts • Full cycle capabilities – student, employer, career centre team • User Friendly • Pre-loaded questions • Offers on-site expert training • Our new reality – Flexible Internship Program

  6. Rotman Branded

  7. Spring 2016 – Rotman FT MBA launches Flexible Internship Program (FIP) The Plan Our Reality Flexible Internship Program(FIP) Graduate Recruitment Students must complete 1 internship during Summer, Fall or Winter

  8. Why A Video Interviewing Tool? The Market Employer Choice Our Students Practice and Connect The Career Centre Team Prep & Matching

  9. Employers & Video Interviewing • Diverse group of employers • Internship and Graduate Roles • Standard Recruitment Process • Alternate to In-Person Interview (students on study tours, on internships, etc.)

  10. Our Students The Plan • STUDENT • Self-led interview practice (video and live/traditional) – hundred of questions • Gather feedback from multiple sources (coaches, Career Ambassadors, contacts, etc.) • Create a Video Bio intro to send to contacts • Ability to create videos on specific skills sets and attributes specific to career goals– eg. leadership, transferable skills, presentation skills

  11. Rotman CC Team – 7 coaches, 5 industry advisors Career Centre Team The Plan • CAREER COACH • Forward specific interview * questions from the data base to student (or groups of students) for practice OR create unique questions • Create and distribute company and role specific intel to students • Remote coaching (via live interview) • INDUSTRY ADVISOR • Offer employers the “service” (“We can host your video interviews”) • Promote & refer students using their video bios • Create and distribute company and role specific intel to students * In addition to the pre-loaded questions, we loaded our own questions organized by competencies.

  12. The Plan for 2017/2018 • Master Class Training for students on how to create an effective video bio • Create a “space” for students to record their video bio • Develop our target list of company/role specific “questions/intel” • Explore further the potential to offer the service to employers and develop a plan • Develop plan for how we will use video bios to promote our students (students with interest in niche area, highlighting dean’s list, “pitching” to potential employers, etc) • Promote!

  13. HR Technology and the Digital Campus

  14. HR technology is transforming talent decision making …bye bye job boards, hello talent marketplaces…bye bye text-based resumes, hello human interaction…bye bye rigid enterprise-software, hello digital talent assessment platforms

  15. The problem:HR teams want to make better talent decisions, faster and improve candidate experience.

  16. Allow for more transparency and collaboration in decision making • Improve efficiency and connectedness of recruiting team • Improve candidate experience with a faster, convenient online alternative • Improved access to talent, lower cost of hire and time to fill • Improve diversity hiring and offer accessible interview alternatives to candidates • Standardization improves consistency in the delivery of interviews The solution:Digital interviewing

  17. Where will you find digital interviewing?

  18. The new resume. The new interview. Meet People not Paper Helping employers learn more, sooner! How you think How you will perform Your potential Your reasoning and decision making Your leadership skills

  19. Digital HR Technology Interviewing Recruiting Screening Video applications and video job ads 1-way video interview Live video interview

  20. Right Question. Right time. Right tool.

  21. Meet “COGNITIVE ASSESSMENT” Learn how recruiters are assessing and analyzing your responses

  22. CONTENT, PRESENTATION AND DELIVERY

  23. Content & Performance What they say AND how they say it MBAs need to: Be crystal clear on their brand, value, fit…and be able to articulate it Smile, exude energy and professionalism…be engaged and engaging Practice enough to work out the ums, ahs and pauses Weave the right keywords into their responses

  24. Example Role: Senior Analyst, Investment Banking Attributes in the posting: Self-motivated Team Player Organization Communications Analytical Skills in the posting: Numerical computation Spreadsheet models Gathering information Client presentations Approach: Think of stories and examples that match and then actually articulate the words in the response

  25. Example Behavioral question: Describe a time when you completed a task that no one thought you could. How did you manage to finish it? Response: “I suppose the best example I can give is the valuation project we had to complete at the end of last term. It was a major project and it wasn’t so much the scope of it, but the limited time we had to complete it. The best approach I figured was to analyze the steps needed and organize a logical plan. There were 3 of us on our project team, so I put a spreadsheet together with roles, targets and timelines and worked with everyone to execute each step according to the plan. I also ensured that if any member of the team struggled to meet a task or timeline, they communicate it to the rest of us. It was a very analytical approach but it was necessary and allowed us to get the project done on time.”

  26. Video Bios & Intros: sample outline Introduce themselves – their focus or their value proposition (“I help companies…”, ”My expertise is...”) Describe their ideal position/next move/where they fit in Briefly highlight relevant career experience, achievements, performance, credentials that apply to it If switching careers, focus instead on passion for it, any transferable value, and where they’ll fit in Talk about how they work, how they approach problems, lead teams Add something else that’s unique Be distinctive Repeattheir name (smile)

  27. Video Bios & Intros: sample outline Gather 3-4 points to highlight and practice talking about them Don’t memorize the intro, just know it “My name is Sylvia Lane and after 6 years in corporate leadership roles, I’m completing my MBA at _______. My goal is to move into investment banking, ideally right now as a Investment Analyst which would give me a great introduction to the business. I‘ve always followed the markets, it’s a real passion of mine, and I have a unique aptitude to anything analytical or numerical, which means I’d be the perfect fit to monitor sector trends, collate meta data, and provide the analytical perspective to help a company make smart investment decisions. I’m one of those people that can break a problem down in the most methodical way, and then communicate the results and analysis in a way that people understand. I work hard, I’m very driven, really self-motivated, and I’ve got 6 years leadership experience so I know how to get the most out of my teams.”

  28. Looking & Sounding their BEST – Tips & strategies Look for the length and number of recording attempts before starting Camera at eye level, frame head and shoulders Practice speaking to the camera lensto maintain eye contact (or move interviewer image to the top) Weave in keywords – introduce the attribute or skill, then briefly tell the story: “I’m actually known for my forward thinking, my ability to see around corners. For example, when I was Marketing Manager with…” Think in bullet points: “There are actually 3 reasons why I think I’m the best fit…” Aim for concise/succinct (time limits) Be authentic, confident, smile, be personable, show enthusiasm

  29. Appearing “camera ready”

  30. Questions?

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