The Role of IMS in the Enterprise Dan Burkland Sr. Vice President Worldwide Sales IP Unity

1. The Role of IMS in the EnterpriseDan BurklandSr. Vice President Worldwide SalesIP Unity

2. Wireline Telephone Pager Fax PC Wireless IP Telephone Enterprise Trends • Increased Wireless Usage • Mobile in the office • Mobile on the road • Growing number of distributed employees and offices • Geographically dispersed offices • Increasing Gas Prices • Growth of VoIP – one network enables virtual connectivity • Evolving Technology - less expensive to have employees telecommute • Increased use and complexity of multiple communication points • Office Phone • Mobile Phone • Instant Messaging • E-Mail Resulting in the need for highly effective contact and management

3. Enterprise Needs Grow revenue and customer loyalty New business models Improve responsiveness to customers and partners Reduce and manage costs Increase employee effectiveness and efficiency Reduce operating and capital expenses Improve business agility and flexibility Reduce risk, and increase business control IMS will enable a highly connected and productive organization

4. What is IMS? • IMS = IP Multimedia Subsystem • IMS is a wireless standard defined in 2002 by the 3GPP. It is now being adopted across both wireless and wireline networks as a universal service architecture. • IMS enables you to access the same services from a variety of endpoints (phones, PC’s, wireless phones) and to easily deploy new services that enhance enterprise communications with its customers.

5. Why is IMS Relevant to the Enterprise? • Enterprises are moving to VoIP which opens up new applications and new networks • Carriers are hosting and managing VoIP and applications for enterprises • With the increase of mobility, virtual office, branches etc.  enterprises have to communicate with their employees over corporate, wireless, public and broadband networks • VoIP enables the deployment of Presence, Video and other rich multi-media applications and these applications benefit from being able to work across enterprise and carrier networks, subscriber databases and content • IMS enables enterprises to be network access agnostic in supporting their employees.

6. IMS Bridges Together Wireless and Wireline enabling Fixed Mobile Convergence New Services Enabled with IMS • Multimedia • Media Streaming • Video Conferencing via handset and pc • Multimedia Messaging Services • Centralized Contact lists from multiple endpoints The benefit to Enterprise • Enhanced user mobility • Increased Collaboration • Increased productivity

7. IMS Enables • The deployment of new features and services throughout the enterprise quickly and easily • Enhances new capabilities such as presence which optimize performance within the Enterprise

8. Scenario – Where’s Keith?

9. Presence Enables Real time Decisions… Got to get to the bottom of this! I’m going to pull them into a quick conference call. Urgent email thread

10. Executive team list Using Real Time Collaboration with Presence Let me check their availability • Check • team availability • Click to conference?

11. Solution: Instant Conference Please hold for your conference You’ve been invited to an urgent conference Instant Conference

12. Presence Enables Real Time Response to Market News Voice navigate phone book Late breaking Tech News video clip Save in personal folder Send video clip to Estaff with voice annotation

13. Enabling Multi-Media Presence • From voice-centric to multi-media services Protocols such as SIP and IP Telephony adoption are strong enablers of Presence in the enterprise IM was one of the first presence based applications in the enterprise The addition of multi-media to IM such as voice, video and mixed media enriches and makes powerful the Presence experience

14. Setting Device Capabilities • Employee provides information on • Capabilities of their various communication devices • Preferred communication device Device Voice IM (510) 555-4455 abc@yahoo.com

15. Employees Can Set Their Availability • Like IM, users have the capability to set their availability during various points in the day: • E.g. a drop down menu in the messaging application and linked to the calendar allows different options: • In a Meeting • On the phone • Away • Do not disturb

16. Presence Options Displayed in Webmail • Web Messaging Window can display Phone and IM presence of each communication device for the contact • Presence information displayed is dynamic • User can click to dial or IM based on displayed presence information

17. Presence Options Displayed in Outlook • Outlook contacts and inbox could display presence information allowing you to click to IM, chat, call or use the preferred contact method

18. Enhancing Current Applications with Presence • Unified Messaging: • Presence-based Messaging • FMFM powered by Presence • Presence-enabled Click to Conference • Presence-enabled Conferencing • Enhancing the current applications with IM • IM based Message Waiting Notification (MWN) • IM with a hyperlink, which when clicked, can play the voicemail

19. Ways to Use Presence-based Messaging • SOS message – Subscriber Interface • Subscriber A is able to send a message to B – “Call Me”! • Based on B’s presence information, system decides where to send the message • IM message • Text/SMS message to a specific phone • Short message – Caller interface • Caller is calling subscriber A, RNA • System ‘sees’ subscriber is on IM • Provides caller with an option “To send a short message via IM, press N.” • Caller records “Call me at (408) 555-1212” • System user ASR to render that to text and sends an IM to the Subscriber • Or send the wav file in the IM

20. Presence-based Find-me/Follow-me • Additional radio button for ‘FMFM based on Presence’ • When a caller calls in, system does not follow the sequence as in normal FMFM • Instead the system checks the users preferred phone device • Based on presence/availability, system routes the call to that device • If no preferred device has been set, system goes by presence status • If no presence status is available, system falls back to standard FMFM • An IM client could be a leg in the FMFM list • If the system ‘sees’ presence of subscriber on IM, it can route the call to their IM • Potentially user can take the call on IM!

21. Presence-based Click to Conference • System will start the conference when all parties are available • Options for: Start when n participants available, Start when all are available Presence Conference

22. Presence-based Conferencing • Display presence for other users in the organization • Users can select a group of people and initiate a (C2C) conference when: • All participants are ‘available’ • A ‘%’ of participants are available • Option to send a message to moderator when the time comes – ‘Do you wish to start the conference?’ • Option for audio-only or audio/Web • If audio/Web send a link to all participants so that they can click to get into the conference

23. Message Waiting Notification via IM • Subscriber receives a message (could be end of FMFM) • System send an IM to subscriber as an MWN • The IM message contains a hyperlink or voice file attached in the IM • Subscriber is able to click on that to hear the message • The MWI is turned off once message is heard

24. Presence – Some of the Benefits • Enterprise Owner • Optimal method for contacting the right person without extensive searching • Enterprise Employee • Enables the employee to determine how they prefer to be communicated with at any specific time • Outcome: • Increased efficiency in communications process • Reduces stress, time wasted calling/contacting the employee through multiple channels.

25. About IP Unity History: First to market in VoIP enhanced services for carriers worldwide Solutions: Mereon™ Platform includes: • Mereon 6000 Media Server • Mereon 3000 Media Server • Mereon Application Server and SDK • Mereon Unified Messaging • Mereon Conferencing • Collaboration • Video • Presence • Privacy screening • Prepaid/debit features • Custom Announcements and IVR The nexus of a better user experience 300 Platforms deployed by over 90 Customers in 34 Countries

26. IP Unity Awards and Accolades “Application servers and media servers play a key role in bringing much sought-after new services to market. Messaging and conferencing are two highly-demanded feature sets and key building blocks for services. End-users have shown a willingness to pay for these services. This new (3.0) feature set shows that IP Unity continues to enhance their offerings in this critical market segment.” Kevin Mitchell, Directing Analyst, Service Provider Voice & Data, Infonetics Research, June 2005 “IP Unity, Nortel and Broadsoft lead the list of installed media servers (in next-gen voice networks).” Infonetics Research, August 2005 “Service providers, especially the incumbents, are facing a tremendous amount of competitive pressure and need to find new ways to differentiate themselves. Operators need to take advantage of services like (IP Unity’s) Video Chat that offer new ways to generate revenues. “ Yankee Group Aug 2004 “IP Unity’s flexible next generation platform integrates with a variety of legacy systems, and communications environments. Carriers can easily deploy a green field IP Unity solution, or slowly upgrade existing systems to IP Unity’s solutions. IP Unity also offers a full suite of communications services and platforms, enabling carriers to purchase an entire solution with multiple applications from a single vendor. This reduces carrier risk by ensuring the core applications are integrated and work with softswitch and media gateway providers.” Radicati Group Sept 2004

27. Thank YouUS Headquarters- 408-582-1100Asia Office - +86 21 51179352Europe Office - +31 653 846046sales@ip-unity.com; WWW.IPUNITY.COM