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Excellence Awards

Excellence Awards. Feedback session. Tombstone data. The five-point scale of excellence. 1 - POOR - Almost totally wrong or inappropriate 2 - Somewhat less than satisfactory 3 - SATISFACTORY - A fully adequate approach or result 4 – Very good

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Excellence Awards

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  1. ExcellenceAwards Feedback session

  2. Tombstone data

  3. The five-point scale of excellence • 1 - POOR - Almost totally wrong or inappropriate • 2 - Somewhat less than satisfactory • 3 - SATISFACTORY - A fully adequate approach or result • 4 – Very good • 5 - EXCELLENT - An excellent or creative approach or result

  4. 4,0 to receive an Award of Excellence 3,5 – 3,9 to receive a Merit

  5. We asked our evaluators to… • Be objective • Be kind • Add value • Put yourself in the shoes of the entrant

  6. The good, the bad and the….well….strange • Presentation – make it easy to see the impact, creativity, message • Research - the motivation for the project • Measure - the impact • Observational analysis • Focus groups • Intercept interviews • Pop-up • Internet and intranet • The budget – oeps…..

  7. So what next????? • MACE 2014 – make it a great year • New entry form • Score sheet aligned with the score sheet of the IABC

  8. Gold Quill 2014 The MACE winners, non-winners… https://gq.iabc.com/info/

  9. Good luck and Goodbye!

  10. What are we evaluating Creativity • Design • Choice of media • Lay-out • Unique approach

  11. Questions • Does this work sample offer something new, a fresh approach, something that hits you between the eyes, that make you feel – I wish I thought about this? • Am I not subjective? • How will the target audience feel about this – would it be new to them?

  12. What are we evaluating? • Content • Writing, style and editing • Relevance of the information • Quality and relevance of the photographs/images

  13. Questions • What were they trying to communicate? • Are the messages clear? • If you were in the target group, would you appreciate the message? • Were the photographs cropped to enhance their impact • Were the photographs used effectively – even if they are not high quality

  14. Mark up if • The messages reflect the objectives • Clear, consistent, clever, messages • Messages are structured to interest the target audience • The branding is consistent • All the content elements form a unity

  15. The strategic intent and outcomeWhat to look for • It should be clear why the project was carried out • It should solve a problem, fill a need, or help to leverage an opportunity • Ideally, the need should be identified by formal or informal research • Explanation of the characteristics of the target audience • How they used the resources available

  16. Mark up for . . . • Explanation of the need • Indicate why the project was important • Indicate what they wanted to achieve • Formal or informal research used • Describe the target audience • A budget or clear explanation of how resources were optimised

  17. Adjudication of the presentationWhat to look for • Does the work sample contain all of the elements and support material described in the plan? • The quality of the language • Is the entry well written and produced, making it easy to evaluate? • Did the entrant make an effort to create a positive image • Does the work sample contain all of the elements and support material described in the plan?

  18. Mark up for • An explanation that is easy to understand • Quality writing – in the workplan and the project • The sample material is sufficient • Ease of evaluation • An effort made to make it easy to evaluate – headings, etc • Overall quality of the project

  19. As a final check, ask yourself • Could this plan be used to show others what works? • Is it sensible, thorough, convincing and logical? • Was the project clearly under control and responsibly managed?

  20. Complete the evaluation • Do the calculations • Ask yourself, is this worth an Award of Excellence • Review your comments – are they kind, helpful, would you like somebody to say this about your work? • Is there elements in this project that needs to be rewarded separately?

  21. Enjoy the process!

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