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Beginning Social Media

Beginning Social Media. Wendy Richardson Bluestate Consulting Services. Agenda . Intro Facebook Facebook set-up walk-through Intro Twitter Twitter walk-through Developing an overall strategy for social media Getting fans on the site Using the sites to drive traffic to their business

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Beginning Social Media

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  1. Beginning Social Media Wendy Richardson Bluestate Consulting Services

  2. Agenda • Intro Facebook • Facebook set-up walk-through • Intro Twitter • Twitter walk-through • Developing an overall strategy for social media • Getting fans on the site • Using the sites to drive traffic to their business • Incorporating the sites into other marketing/promotion

  3. How Social Media is Different Website Social Media • Heavy on design • Static • Leads to sale • Reference • Pull marketing • Active word of mouth • Heavy on content • Changing • Leads to a signup • Engagement • Push marketing • Passive word of mouth

  4. https://www.facebook.com/help/pages

  5. http://www.facebook.com/pages/create.php

  6. How do you plan to interact? Pro Con • Maximum interaction (links, photos, videos) • Users provide some content • More credibility • Cannot Control • Spam

  7. http://www.facebook.com/pepsi

  8. Do you already have a Page? • Once you find your business's place, click the link at the bottom left of that says "Is this your business?" • You will be directed to a claiming flow. We will ask you to verify that you are the owner through a phone verification process, or you may be asked for document verification. • If your claim is confirmed, you will be able to admin your business's place on Facebook.

  9. http://twitter.com/#!/GuyKawasaki

  10. Twitter • One email per account • bluestateconsult+2@gmail.com

  11. http://twitter.com/settings/account

  12. Developing an overall strategy • Getting fans on the site • Collecting information • Put Facebook and Twitter on everything!

  13. Developing an overall strategy • Using the sites to drive traffic to their business • Content, content, content

  14. Developing an overall strategy • Managing the time commitment

  15. http://www.facebook.com/twitter/

  16. http://twitter.com/settings/profile

  17. Multiple Feeds/Multiple Admin(From Hootsuite)

  18. Where to get more info • Mashable.com • @GuyKawasaki • smartblogs.com/socialmedia • lifehacker.com • onstartups.com • Bluestatebiz.wordpress.com

  19. Questions? Wendy Richardson bluestateconsult@gmail.com bluestatebiz.wordpress.com (586) 216-5799

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