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French fashion designer who reigned in the world of high fashion in the 1960s, 1970s and 1980s. After the death of Christian Dior, Yves who started as an assistant in 1957 became the head of his model house (heas 21). Introduced in women's fashion elements of the male wardrobe - leather jackets, boots, thigh and even tuxedos (1966). Considered the founder of unisex style. Was the first black mannequins invited to participate in the fashion shows of their collections
The first store was opened readymade garments September 26, 1966 Since 1966, I. Saint Laurent created four collections of women's clothing in the year - "haute couture" and pret -a-porter . Its line of pret -a-porter he called "Rive Gauche" - "Left Bank" . It is on the left bank of the Seine River are numerous cafes where alternative culture was born . In 1960 . "Left Bank" bsh symbol of the youth movement and democratic fashion - it was there, at the Jardin du Luxembourg and opened a shop that sold not simplified versions of models collection "haute couture" and the classical universal things fairly reasonable prices.
The collections of "haute couture" I. Saint Laurent indulged in bold experimentation with styles . With great styling gift , he could turn into virtually any modern clothes creative source . In the same collection autumn / winter 1966-1967, . Dresses were " pop art " - from knitted fabric with huge applications in the form of the lips, hearts , women's profiles and the Outline of the body. Their bright colors reminiscent of acrylics paintings by artists of the fashion trends in the art of the 1960s . - " Pop art " and motives applications - surreal model E. Schiaparelli . Historical costume was a type suits with velvet jackets , decorated with lace collars and Pantaloons .
