1 / 9

Pasadena Tourism Business Improvement District

Pasadena Tourism Business Improvement District. March 12, 2018. TBID Overview. The TBID movement began in West Hollywood, California, in 1989 TBIDs have revolutionized destination marketing funding TBIDs have now spread to 172 destinations across 14 states

tanderson
Download Presentation

Pasadena Tourism Business Improvement District

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pasadena Tourism Business Improvement District • March 12, 2018

  2. TBID Overview The TBID movement began in West Hollywood, California, in 1989 TBIDs have revolutionized destination marketing funding TBIDs have now spread to 172 destinations across 14 states The district places a charge on hotel room sales, which is collected by the jurisdiction and dedicated to funding marketing programs The funding is managed and programs are implemented by a dedicated nonprofit corporation (like the PCOC) or advisory board

  3. Pasadena TBID Initially formed by City Council in 2003 under the Parking and Business Improvement Area Law of 1989 (the ‘89 law) Established to fund the destination and event marketing efforts that were funded by revenues of the PCOC and the PCOC share of the TOT, freeing those funds to be used for debt service on the new construction of the convention center. Monies generated from the TBID must be used for the general promotion of tourism within the TBID

  4. Pasadena TBID Conversion The PCOC Board and Pasadena hoteliers wish to convert the Pasadena TBID from the ‘89 law to the Property and Business Improvement District Law of 1994 (the ‘94 law). This modernization will allow for a 5-year term, as opposed to annual renewal TBID funds raised will continue to be returned to the PCOC to manage and implement funding, in accordance with the Management District Plan Three (3) existing property-based districts currently operate under the ‘94 law in Pasadena: Old Pasadena Management District, the South Lake Avenue District and Pasadena’s Playhouse District.

  5. Pasadena TBID Conversion Process

  6. Pasadena TBID District Parameters

  7. PCOC Board of Director’s Composition Six (6) directors appointed by the Mayor of Pasadena; • One (1) director representing Innovate Pasadena or the technology industry; • One (1) director representing a Pasadena Arts Institution; • One (1) director with an economic interest in commercial real property located within the proposed midtown/civic auditorium sub-district; and • Three (3) directors representing the community at large with hospitality or business background/experience.

  8. PCOC Board of Director’s Composition (continued) Four (4) directors representing major hotels with 250+ rooms; Two (2) directors representing minor hotels with 100-249 rooms; One (1) director representing the Pasadena City Manager; One (1) director who shall be a Pasadena City Council member; and One (1) director who shall be a Tournament of Roses member.

  9. Next Steps

More Related