Community Channel Advertising & Sponsorship Pack

1. Community Channel Advertising & Sponsorship Pack January 2011 Sky 539 ∙ Virgin 233 ∙ Freeview 87

2. “Community Channel understands the needs of charities better than anyone else. It enabled us to reach a captive audience who are interested in social issues so are much more likely to take action.” UNICEF UK EWAN & CHARLEY: A ROAD LESS TRAVELLED

3. What We Do We help charities and communities Aided by our corporate members To reach viewers and change their lives We exist to give voice to community, voluntary and charitable groups We work with broadcasters and media groups to deliver the channel and mentor charities We inspire our viewers to become volunteers and active in their communities

4. Where We Are Television 93% of UK homes On-Demand 73% of UK homes Online 73% of UK homes .org .org Sky 539 - 24 hours to 10m homes Virgin 233 - 24 hours to 3.7m homes Freeview 87 - 5am- 8am to 10.1m homes YouTube - 17.5m monthly UK users Sky Anytime – 1m+ monthly users BT Vision – 500k+ subscribers Facebook – 25m monthly UK users Twitter – 4m+ UK users Source: OFCOM Digital TV report Q2 2010, OFCOM Communications Market 2010. Online figures are for monthly users.

5. How We’re Doing Television 40%+ growth in 2010 Engagement New partnerships Online 68% growth 2009-2010 Red Button 7000+ calls for Factsheets .org .org On target for 5 million viewers in FY 2010 Sky & Virgin growth of 33% Freeview organic growth of 26% Extra growth from Freeview 24/7 pilot 2700 civil groups supported in 2009-10 6000 calls factsheets in 2010 Channel site refresh spurred usage Red Button service with Looking Local Facebook year-on-year growth of 515% YouTube year-on-year growth of 400% Twitter year-on-year growth of 102% Source: BARB, Online sources

6. What We Offer Advertisers Advertising, sponsorship and AFP Cross-platform presence & branding A regular & engaged audience Help now – call 08424 777777 .org Spot advertising, sponsorship around blocks, strand and series, teleshopping and branded content (AFP) Integrated advertising across multiple distribution channels Over 750,000 viewers every month Substantial online audience Network of thousands of charities

7. Our Programmes UK Features & Series International Acquisitions Commissions & Productions Award-winning documentary features and series from UK broadcasters (BBC, C4, Sky), distributors and film-makers. Series and features from around the world tackling global issues such as fair trade, climate change and poverty Series and one-offs from charities, communities and grassroots organisations across the UK

8. Seasons & Campaigns Our campaigns and seasons present topical and relevant programming to viewers, with a range of titles across each month Each season presents newly-acquired series (often UK premieres), documentaries from broadcasters, and charity compilations. Recent seasons include: Body Matters, Living With Alzheimers, The Social Enterprise and Healthy Living

9. Our Website Communitychannel.org was re-launched in September 2010, increasing the ways audiences can get involved Features include: • VOD and exclusive videos • Community Newswire • Your Space (blog platform) • Talent Studio • Microsites and directories Advertising opportunities available on the site include sponsored areas and VOD.

10. Our growing TV audience 750,000 viewers per month Nearly 5m viewers across the year Up 33% Y-o-Y and December was up 66% on December ‘09 Source: BARB, Item Reach (000), Year-on-Year increase by month

11. Our Daypart Delivery Viewing peaks from 9pm to 11pm, with highest reach from 10-10.30pm Weekday peaks include 6.30am-7am, 8-8.30am, 3-4pm, 4.30-5.30pm Weekend peaks include 6-6.30pm and 11-11.30pm Item reach by half-hour (000) Source: BARB - Item Reach by half-hour (000), Monday-Sunday, All Platforms, April-September 2010

12. Our Audience Profile Community Channel viewers watch a lot of TV, especially factual 53% are male 47% are female 15% aged 16-34 20% aged 34-45 22% aged 44-55 43% aged 55+ 37% are ABC1 63% are C2DE Source: BARB April-September 2010 / BBC research

13. Our Impact: Community Champions A month-long UK-wide campaign ∙ Supported by pro-bono advertising from Sky, Five, Living, The Telegraph and Metro ∙ Community Channel on-air promotion - trails, CTAs and changing channel livery ∙ Channel website promotion throughout the campaign ∙ 22,000 people visited the Community Champions site with over 10,000 interactions ∙ Some 300 nominees and around 6300 votes ∙ Over 240,000 page views from nearly 33,000 visits

14. Advertising & Sponsorship Community Channel carries spot advertising, sold through Media Icon and scheduled to optimise effectiveness Community Channel provides a unique airtime environment for advertisers, with a distinct programme offer, tonal fit and demographic profile for brand advertising. Sponsorship is available around seasons, blocks and strands, enabling brands to create affinity and positive association with the channel identity and programming. Our advertisers include:

15. Opportunities for Teleshopping, Product Placement & AFP Teleshopping slots are available for charities and a select range of product categories (e.g. DIY). Product Placement regulations change in January 2011. Previously-restricted programmes may now be suitable for broadcast. Overlays and graphics can be used in-screen too. Ad funded programming (AFP) offers an extra level of integration, as companies can fund and help develop content. Help now – call 08424 777 777

16. Sponsorship Opportunities: Doc Strands ‘Films from the Frontline’ Friday nights at 10pm from March ‘Fixing A Broken Planet’ Friday nights at 10pm from July

17. Sponsorship Opportunities: Seasons Get active in the new year Throughout January Community arts across the UK and the World Throughout February

18. Sponsorship Opportunities: Seasons Make good business your business Throughout March Go green at home and help the planet Throughout April

19. Sponsorship Opportunities: Seasons British families thriving against the odds Throughout May Songs of life and protest from world hotspots Throughout June

20. Sponsorship Opportunities: Seasons Summer activities in the UK Throughout July Chronicling UK social unrest from ‘81 to ‘11 Throughout August

21. In summary, Community Channel offers: A Unique Proposition Growing Audiences Expanding Distribution Increasing Activism

22. Contacts Advertisers & Sponsors Advertisers or charities that would like campaigns shown across our platforms please contact our advertising sales house Media Icon on 0207 612 1950 or email dominic@mediaicon.co.uk Broadcast & Online Groups that would like programming shown across our platforms should read our programming guidelines or contact Alex Kann on 0207 217 3238 or email alexk@communitchannel.org Production Charities, NGOs and communities that would like a video produced (and potentially shown on the channel), please contact our award- winning production team email mt-productions@mediatrust.org

23. Rate Card AUDIENCES Monthly TV Audience 771,000 Adults 771,000 ABC1 285,000 37% C2DE 486,000 63% Men 409,000 53% Women 362,000 47% ADVERTISING RATES SPOT ADVERTISING ADULTS HOUSEWIVES £20,000 23 TVRs 29TVRs £10,000 11.9 TVRs 14.5 TVRs £5,000 5.9 TVRs 7.2 TVRs £1,000 1.19 TVRs 1.45 TVRs Contact Media Icon advertising sales Contact Community Channel for sponsorship, teleshopping and AFP Age 16-34 123,000 16% Age 34-45 154,000 20% Age 44-55 170,000 22% Age 55+ 324,000 42% SPONSORSHIP, TELESHOPPING & AFP Cross-Platform Sponsorship On Request Peak Block £500 per hour Off Peak £200 per hour Season On Request Strand/Series On Request Teleshopping Starting at £100 per hour